Mother branding

Herman • Scheer on Instagram: "Wow. In Dec. 2021, H-S delivered @nathaliewalton and her team at @expectful a brand book that encapsulated the verbal and visual identity to fuel their growth away from just a meditation app for expecting mothers. They had huge ambitions to become THE holistic maternal health platform that normalizes and provides scientifically proven support that women need on their journey to motherhood. 🧑‍🍼 Fast forward to today. ➡️ ➡️ @babylist, who did more than $240…

Designed by creative agency Mother Design in close collaboration with Cora’s creative and marketing teams, the new identity gives Cora’s packaging, tone of voice and communications a bold look and feel, positioning it as the brand that shifts the conversation from an impersonal experience to a more relatable and personal one, rooted in comfort.

Opinions on corporate and brand identity work

Rebranding is complex, but what's even more challenging is the combination of a rebrand and a renaming all at once. Essentially, you're...

Since its conception in 2016, Cora —a leading US-based period care and wellness company— has been consciously caring for, informing and nurturing millions of people on their journey of physical care and wellbeing. In the context of a fast-changing natural period care market, Cora needed a new brand identity that reclaimed its stand-out on shelf, reinforced its relevance to the millennial consumer and cemented its place as a leader in the menstrual care category. The new identity gives Cora’s…

Juno is a web portal, associating doulas, midwives and obstetricians where women can find specialists within their area of residence. Show us some "L"ove! Visit @VORM. for more shots and don't f...

Mariam Khalifah brings to light Morning People, a sustainable skincare brand launched by Jasmyn Wilkins. Morning People is a clean, sustainable, cruelty-free skincare brand for all mankind, born ou…

Instagram tapped us to help position and design a brand for their debut chat app, Threads, built for teens to connect in their own terms. As a standalone app, Threads prioritizes speed and personalization with features like opening direct open-to-camera and custom auto statuses. Unlike its sister app, Threads is not a place to broadcast to the world, but rather, a dedicated space for sharing amongst close friends. And for teens, the connection in a digital space is as real as IRL. As such…

Visuelle is an inspiration site curated by David Bennett Creative Director at OPX Studio. Visuelle is open to all creatives ‘if it’s great it goes on’.