GESTIÓN DE FORMACIÓN PROFESIONAL INTEGRAL

PROCEDIMIENTO DESARROLLO CURRICULAR

GUÍA DE APRENDIZAJE

1. IDENTIFICACIÓN DE LA GUIA DE APRENDIZAJE

 Denominación del Programa de Formación: Todos los programas tecnológicos del Centro de
Servicios Financieros
 Código del Programa de Formación: Todos los códigos de Programas de formación tecnológica del
Centro de Servicios Financieros
 Nombre del Proyecto: Todos los proyectos de Programas de formación tecnológica del Centro de
Servicios Financieros
 Fase del Proyecto: Todas las fases de proyectos de Programas de formación tecnológica del Centro
de Servicios Financieros
 Actividad de Proyecto: Todas las actividades de los proyectos de Programas de formación
tecnológica del Centro de Servicios Financieros
 Competencia: inglés II: Producir textos en inglés en forma escrita y oral.
 Resultados de Aprendizaje Alcanzar: 24020150204- Encontrar y utilizar sin esfuerzo vocabulario
expresiones de inglés técnico en artículos de revistas, libros especializados, páginas web, etc.
 Duración de la Guía: 20 horas (15hrs de formación directa y 5 de trabajo autónomo)

COMPETENCY II
UNIT 3: INFORMATION COMUPUTING TECHNOLOGIES- ICT
2. PRESENTACIÓN

 The instructor encourages apprentices to work and participate in the lesson’s development to
strengthen skills and abilities.
 This learning guide attempts to help you enhance about new vocabulary and English structures
related to the interaction with websites and advertising process according to your professional
profile. It will also advice you about the planning process of website design and advertising.
 It will help you find elements to express and show in an oral way the final outcome of website design
and advertising topic, taking into account the communicative skills developed during the previous
lessons, using the vocabulary and structures to talk about effects and importance of website design
and advertising.
 You will be able to talk about Technology, Internet and website design and to prepare an oral
presentation to show your own website design using the studied structures and vocabulary.
 This is a great opportunity to interact in English using basic vocabulary.
 You will find contextualized materials and vocabulary that might help you in your professional
development.
 This learning guide contains activities that will lead you to analyze, propose, implement, use, and
grab communication tools based on specific language features, related to your training
program/field.

GFPI-F-019 V3
 SERVICIO NACIONAL DE APRENDIZAJE SENA
Procedimiento de Desarrollo Curricular
GUÍA DE APRENDIZAJE

 To reinforce your knowledge and the use of the language, it is necessary to complete all the tasks
assigned, as developing the autonomous work to complement the learning process at home, based
on the instructor’s guidance.
 You will have the opportunity to interact with your classmates in English, in a natural and
comfortable way.

3. FORMULACIÓN DE LAS ACTIVIDADES DE APRENDIZAJE

This section contains all the features related to the development of the English training sessions based on
different financial contexts. There are two workshops with their corresponding before, during and after the
lesson activities. Pay close attention to the instructions and follow up all the activities proposed.

 Description of the activities

The description of the activities is a tool in which the learning process goes through a smooth transition in
a natural and effective way, so apprentices can understand, do and truly comprehend the context,
vocabulary, language function, and how to incorporate the new knowledge to their background knowledge.

Actividades de reflexión inicial: WARM UP AND PREVIEW

Lead the development of these activities (conversations/discussion) at the beginning of every session, based
on the topic for the day. Encourage apprentices to use the language to communicate.

- Start your lesson talking about famous web browsers.

- Ask apprentices what browsers they know and use regularly to surf the web.
- Ask about the concept of advertising for growing business.
- Ask apprentices about websites they know and really like. Tell them to describe them. This is to
activate and get to know apprentices’ background knowledge in English.
- Ask them what their favorite websites are and what they use them for. You can make a brainstorm
of ideas to focus apprentices on the topic.

INTRODUCTION
- Talk about the topic and explain what the apprentices will be able to do after they complete the
activities proposed (for each topic in every 3 hour session)

VOCABULARY
- Discuss the vocabulary and give some examples, help apprentices practice in groups and individually
the vocabulary for each topic (for each topic in every 3 hour session).
 SERVICIO NACIONAL DE APRENDIZAJE SENA
Procedimiento de Desarrollo Curricular
GUÍA DE APRENDIZAJE

GRAMMAR PRESENTATION

Introduce, explain, practice, and clarify concepts of the topics proposed. Take the time needed in every
lesson/ session to fully present the topics and give apprentices additional activities to do as autonomous
work to reinforce their learning process.

Present the topic. Use additional material to present, explain, practice, and personalize structures:

- PRESENT PERFECT CONTINUOUS (3 hour session)

Use as a reference: http://www.esl-lounge.com/student/grammar-exercises-intermediate.php

- USED TO vs BE USED TO (3 hour session)

Use as a reference: https://en.islcollective.com/resources/search_result?Tags=used+to

- PREPOSITIONS: DIRECTION, AGENT, MANNER AND FREQUENCY (tow 3 hour sessions)

Use as a reference: http://www.esl-lounge.com/student/grammar-guides/grammar-pre-
intermediate.php#prepositions

- PREPOSITIONAL PHRASES (3 hour session)

Use as a reference: https://dictionary.cambridge.org/es-LA/grammar/british-grammar/prepositional-
phrases

Actividades de apropiación: SKILLS PRACTICE – WORKSHOP 3

WEBSITE DESIGN AND ADVERTISING

- Explain apprentices the objective for the workshop.

Objective: from the development of these activities, you will be able to talk about Technology, Internet
and website design using the studied structures and vocabulary.

- For starting the development of the workshop, take into account the leading questions related to
the topic. In this case,

What do you understand for advertising?

What do you know about website design?
How can you make more interesting advertisements?
 SERVICIO NACIONAL DE APRENDIZAJE SENA
Procedimiento de Desarrollo Curricular
GUÍA DE APRENDIZAJE

- Give apprentices the time to discuss and share their answers. Always help them build up conclusions
on the topic, getting information from their background knowledge.

SPEAKING PRACTICE: oral presentation (advertising services)

Encourage apprentices to prepare an oral presentation about their professional profile and/or products or
services you can offer to your customers. Always provide them with examples so they follow the
instructions.

- Tell them to design a poster offering their business project or professional

profile. Encourage them to be creative and take into account example picture
give on the workshop.
- Tell them to promote their product through a short oral presentation in pairs.

LISTENING PRACTICE: Video about .WIX for Website design

Download the video and prepare the vocabulary, activities and materials required for the practice.

- Before watching the video, have apprentices to look for the definition of the vocabulary and write
some examples. This can be assigned as homework, so they work independently and bring the
vocabulary activity prepared for the session (if necessary).
- Ask the leading questions for them to discuss

What do you know about Web design?

How can a website be useful in a business? Give some examples.

- Answer and share with the class.

- During the listening, play the video and tell apprentices to identify the main idea of the video and
identify some vocabulary they might know. Ask and share.
- Watch the video at: https://www.youtube.com/watch?v=JTdK9q_iuE0, make notes, and answer or
complete the following statements/questions:

What is .WIX?
Mention 3 uses of .WIX
How can people advertise using this digital tools? Explain your answer.
What has been the impact of advertising on the consumerism habits? Give your opinion.
According to the video, what are the main media elements added in a website in .WIX?

- Help apprentices identify the answers and share with the whole group. Emphasize the use and
pronunciation of the vocabulary.
 SERVICIO NACIONAL DE APRENDIZAJE SENA
Procedimiento de Desarrollo Curricular
GUÍA DE APRENDIZAJE

After the reading, ask:

- General questions about the text. The answers must be implicit in the text.
- Specific comprehension questions.
- Have apprentices identify the vocabulary and uses within the text (meaning)

READING PRACTICE: Reading about the use of .WIX .

Before reading, have apprentices to identify vocabulary they understand.

- Have apprentices look for the definition of the vocabulary. Tell them to find the definition and a
synonym for each one of them. This can be assigned as homework, so they work independently and
bring the vocabulary activity prepared for the session. Help apprentices to identify, pronounce, and
clarify meaning and uses of the vocabulary given in the workshop for this section.

Entrepreneur/ e-commerce/ Online/ Readymade/ Template/ load/ Site builder/ private/ eye contact/
publish/ Edges/ Utility

- Before Reading the text, have apprentices to discuss the following questions:

Have you seen evidence of success in a business through advertising and web page?
What can you say about formal and informal communication? Describe.

- During the reading help apprentices to identify vocabulary and English structures i.e. Verb To
Be/Present Simple, etc. Do not use translation as a mean of comprehension, DO NOT USE Google
Translator. Help them by using the vocabulary and their previous knowledge to understand the text.
For that, you need to review and prepare the material, topic before coming to class. Answer any
questions or clarify any doubts apprentices may have about the topic/content/vocabulary, etc.

After the reading, ask:

- General questions about the text. The answers must be implicit in the text.
- Specific comprehension questions.

Activity:
- Tell apprentices to write using their own words, the main idea of the text in a short paragraph.
- Provide them with some examples, vocabulary and structures to build up the text.
 SERVICIO NACIONAL DE APRENDIZAJE SENA
Procedimiento de Desarrollo Curricular
GUÍA DE APRENDIZAJE

WRITING PRACTICE: a website design.

- Tell apprentices they will make a website design (mock type). It will be a sketch with the possible
future appearance of it.
- It can be assigned as homework.
- It can be handmade or made using a different app to draw and try to use vocabulary learnt during
the previous lessons.
- Encourage apprentices to share their product in class (oral presentation).

Actividades de transferencia del conocimiento. HOMEWORK AND EXTENSION ACTIVITIES

Explain apprentices that the extension activities will help them improve their performance in the topics.
Also tell them that part of the training is autonomous learning so that, they need to reach at least five
hours of practice on their own.

For further information, vocabulary practice, pronunciation, and more about this, check the links
below to the websites: https://wiredimpact.com/blog/web-design-vocabulary-101/
https://quizlet.com/77591665/web-design-vocabulary-flash-cards/

- Explore the following website and practice the English structures. Do all the exercises and
deliver them to your instructor: https://www.ecenglish.com/learnenglish/lessons/present-
perfect-quiz
- Have apprentices practice and personalize the use of the vocabulary and structures of English. Use the
referred links and websites. Assign them some activities for grammar practice. Tell them to do at least
2 activities from each topic studied and have them to deliver it to you http://www.esl-
lounge.com/student/grammar-guides/grammar-pre-intermediate.phpp

 Learning Environment: Classroom with all the facilities and materials required. Environment with a
30-apprentice capacity.
 Materials and resources: Tv set, video/audio projection, board, pc/laptop and internet access.
Additional to these resources, printed material can be used for the development of the lesson.

Actividades de apropiación: SKILLS PRACTICE – WORKSHOP 4

WEBSITE DESIGN AND ADVERTISING: MAKE IT REAL!

- Explain apprentices the objective for the workshop.

 SERVICIO NACIONAL DE APRENDIZAJE SENA
Procedimiento de Desarrollo Curricular
GUÍA DE APRENDIZAJE

Objective: from the development of these activities, you will be able to prepare an oral presentation to
show your own website design using the studied structures and vocabulary.

- For starting the development of the workshop, take into account the leading questions related to the
topic. In this case,

What do you think is the most important aspect in advertising?

Have you done an oral presentation at work? Talk about the experience.
What are the crucial aspects to make an oral presentation?
How can you prepare for an oral presentation to offer a product or service?

- Give apprentices the time to discuss and share their answers. Always help them build conclusions on the
topic, getting information from their background knowledge.

Activity:

- Tell apprentices to create a survey form asking about the most effective ways to
advertise a business or service. Help them make up the survey with open questions
or multiple choice questions.
- Encourage them and share the results to the rest of the class.

SPEAKING PRACTICE: oral presentation of a vodcast

Practice your oral skills creating a Vodcast in which you will show a short commercial offering the services
of your website. Be creative and use the following suggested websites to share your vodcast:

 www.podomatic.com
 www.podbean.com
 www.anchor.fm

- Remind apprentices that a vodcast is a podcast (voice recording in mp3 format) with
video, which is stored in a website, and it can be downloaded from the internet and
it has most of the time an educative intention.
- Always provide them with examples so they follow the instructions. Consider:
 SERVICIO NACIONAL DE APRENDIZAJE SENA
Procedimiento de Desarrollo Curricular
GUÍA DE APRENDIZAJE

LISTENING PRACTICE: Video about oral presentations

- Download the video and prepare the vocabulary, activities and materials required for the practice.
Before the video: ask the leading questions for them to discuss

Why is it important to prepare an oral presentation to offer your business idea or services?
How advertising and website design can be related to a good speech or oral presentation?

- Before watching the video, have apprentices to look for the definition of the vocabulary and write
some examples. This can be assigned as homework.

Watch the video in the link: https://www.youtube.com/watch?v=BO0Gt5hoHU4&t=631s,

- During the listening, play the video and tell apprentices to identify the main idea of the video and
identify some vocabulary they might know. Ask and share.

- Play the video a second time and tell apprentices to make notes, and answer or complete the
following statements:

Why people get nervous in a speech or presentation?

Mention 3 aspects to have a successful oral presentation
What is the main difference between speech and presentation?
Have you considered the importance of knowing the audience and keep eye contact with it?
Would it have any incidence the oral presentation showing your business website or
advertisements by the first time? Explain your answers.
Have you been anxious or nervous about an oral presentation? What did you use to do in that
situation? Tell your experience.
Name at least 3 pieces of advice given by Ronnie in the video to control nervousness and anxiety

After the listening, ask:

- General questions about the text. The answers must be implicit in the text.
- Specific comprehension questions.
- Have apprentices identify the vocabulary and uses within the text (meaning)
- Help apprentices identify the answers and share with the whole group. Emphasize the use and
pronunciation of the vocabulary.
 SERVICIO NACIONAL DE APRENDIZAJE SENA
Procedimiento de Desarrollo Curricular
GUÍA DE APRENDIZAJE

READING PRACTICE: Reading about Sales brochures.

- Before reading, have apprentices to identify vocabulary they understand.

- Have apprentices look for the definition of the vocabulary (underlined words). Have them find the
definition and a synonym for each one of them, write them down and use them to refer to their
workplace. This can be assigned as homework, so they work independently and bring the
vocabulary activity prepared for the session.

Pamphlets/ flyer/ appointment/ prospect/ outline/ benefits/ salespeople/ desire/ headline/ glance/ cover/
layouts/ QR code/ Newsletter/ Signup

- Help apprentices identify, pronounce, and clarify meaning and uses of the vocabulary given.
- During the reading help apprentices to identify vocabulary and English structures i.e. Verb
ToBe/Present Simple, etc. Do not use translation as a mean of comprehension, DO NOT USE Google
Translator. Help them by using the vocabulary and their previous knowledge to understand the text.
For that, you need to review and prepare the material, topic before coming to class. Answer any
questions or clarify any doubts apprentices may have about the topic/content/vocabulary, etc.

After the reading, ask:

- General questions about the text. The answers must be implicit in the text.
- Specific comprehension questions.
- Tell apprentices to answer the following questions:

What does a thumb up sign expression mean in the text?

What does it mean readability in the text? Explain your answer
What is AIDA?

- Also tell apprentices to write at least four advantages and disadvantages of making a sales
brochure for their business idea and services offer.
- Tell them to work in pairs and to hand in the text to you.

WRITING PRACTICE: Sales brochure

- As you have read some tips about making brochures, this activity requires that you make your own
brochure offering and advertising your website. Be creative and take into account the given tips.
Look at the picture and see the possible models. Don’t forget to do an outline
- Give them an example to follow. It can be assigned as homework. Have them share it with the rest
of the class.
 SERVICIO NACIONAL DE APRENDIZAJE SENA
Procedimiento de Desarrollo Curricular
GUÍA DE APRENDIZAJE

Actividades de transferencia del conocimiento. HOMEWORK AND EXTENSION ACTIVITIES

- Explain apprentices that the extension activities will help them improve their performance in the
topics. Also tell them that part of the training is autonomous learning so that, they need to reach at
least five hours of practice on their own.

- For further information, listening practice, pronunciation, and more about grammar topic used
to, check the link below: http://learnenglishteens.britishcouncil.org/grammar/intermediate-
grammar/used
- Explore the following website and practice the English structures. Do the activities from each
topic studied in class and deliver them to your instructor: https://www.ego4u.com/en/cram-
up/grammar/prepersim- preprpro
- Have apprentices practice and personalize the use of the vocabulary and structures of English. Using
present perfect. Use the referred links and websites. Assign them some activities for grammar practice.
Tell them to do at least 2 activities from each topic studied and have them to deliver it to you
http://www.esl-lounge.com/student/grammar-guides/grammar-pre-intermediate.phpp

 Learning Environment: Classroom with all the facilities and materials required. Environment with a
30-apprentice capacity.
 Materials and resources: Tv set, video/audio projection, board, pc/laptop and internet access.
Additional to these resources, printed material can be used for the development of the lesson.

4. ACTIVIDADES DE EVALUACIÓN

Evidencias de Criterios de Evaluación Técnicas e Instrumentos

Aprendizaje de Evaluación

Evidencias de Proper use expressions in English. Oral and written

Conocimiento : evaluation
Use of the language to talk about the final
Evidencias de website. Workshop activities
Desempeño:

Evidencias de Correct use of the vocabulary and English Extension activities

Producto: structures on the comic strips through a gallery
 SERVICIO NACIONAL DE APRENDIZAJE SENA
Procedimiento de Desarrollo Curricular
GUÍA DE APRENDIZAJE

5. GLOSARIO DE TÉRMINOS

TOPIC 1

Digital/Advertisement/Design/Entrepreneur/ e-commerce/ Online/ Readymade/ Template/ load/ Site

builder/ private/ eye contact/ publish/ Edges/ Utility

TOPIC 2

Website/vodcast/Pamphlets/ flyer/ appointment/ prospect/ outline/ benefits/ salespeople/ desire/

headline/ glance/ cover/ layouts/ QR code/ Newsletter/ Signup

6. REFERENTES BIBLIOGRÁFICOS

Materials taken and/or adapted from different websites and Youtube channels with specific academic
purposes.

http://www.esl-lounge.com/student/grammar-exercises-intermediate.php
https://en.islcollective.com/resources/search_result?Tags=used+to
http://www.esl-lounge.com/student/grammar-guides/grammar-pre-intermediate.php#prepositions
https://www.youtube.com/watch?v=JTdK9q_iuE0
https://dictionary.cambridge.org/es-LA/grammar/british-grammar/prepositional-phrases
https://www.youtube.com/watch?v=JTdK9q_iuE0
https://wiredimpact.com/blog/web-design-vocabulary-101/
https://quizlet.com/77591665/web-design-vocabulary-flash-cards/
https://www.ecenglish.com/learnenglish/lessons/present-perfect-quiz
http://www.esl-lounge.com/student/grammar-guides/grammar-pre-intermediate.phpp
www.podomatic.com
www.podbean.com
www.anchor.fm
https://www.youtube.com/watch?v=BO0Gt5hoHU4&t=631s
http://learnenglishteens.britishcouncil.org/grammar/intermediate-grammar/used
https://www.ego4u.com/en/cram-up/grammar/prepersim- preprpro
http://www.esl-lounge.com/student/grammar-guides/grammar-pre-intermediate.phpp
 SERVICIO NACIONAL DE APRENDIZAJE SENA
Procedimiento de Desarrollo Curricular
GUÍA DE APRENDIZAJE

7. CONTROL DEL DOCUMENTO

Nombre Cargo Dependencia Fecha

Autor (es) Norma Rodríguez Instructores Coordinación de bilingüismo Febrero 15 de

Julio Valenzuela de inglés Centro de Servicios Financieros 2019
Liliana Zuluaga

8. CONTROL DE CAMBIOS (diligenciar únicamente si realiza ajustes a la guía)

Nombre Cargo Dependencia Fecha Razón del Cambio

Autor (es) Yelitza Yaniver Parra Profesional Bilingüismo Febrero Revisión de contenidos y
Guerrero G08 04 de metodología en inglés.
2019