Ambush marketing

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McDonald's Billboard Gives Ridiculously Lengthy Directions to a Burger King Drive-Thru Mc Donalds Burger, Guerilla Marketing Examples, Ambush Marketing, Guerrilla Advertising, Big Ads, Publication Facebook, Clever Advertising, Billboard Advertising, Billboard Design

Here is 2016's most obnoxious (but fun) billboard so far. McDonald's has more than 1,000 drive-thru locations in France. Burger King has fewer than 20. So, McDonald's is using this fact to flame-broil its rival in the most absurd fashion—by putting up a huge temporary billboard that gives driving directions to the nearest—very far away—BK drive-thru.

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Ambush marketing can be defined as a marketing strategy wherein the advertisers associate themselves with, and therefore capitalize on, a particular event without paying any sponsorship fee. Ambush marketing is a marketing strategy in which a competing brand connects itself with a major sporting event without paying sponsorship fee. Ambush marketing is a type of marketing by a company that is not an official sponsor of an event, but which places advertisements using the event. Ambush Marketing, Sporting Event, Sport Event, Coca Cola, Marketing Strategy, Social Media, Google Search, Marketing

Ambush marketing can be defined as a marketing strategy wherein the advertisers associate themselves with, and therefore capitalize on, a particular event without paying any sponsorship fee. Ambush marketing is a marketing strategy in which a competing brand connects itself with a major sporting event without paying sponsorship fee. Ambush marketing is a type of marketing by a company that is not an official sponsor of an event, but which places advertisements using the event.

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