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SELFRIDGES | Klein Dytham architecture | Archello
KDA redesigned a portion of luxury goods retail space on the ground floor of Selfridges & Co’s famous Oxford Street store. Finding inspiration in the way stores fit neatly behind the existing architecture of London’s Victorian shopping arcades– room-sized displays of interesting or exotic objects – KDa created the Wonder Room, a spaced that housed “a luxury goods emporium with the energy of a souk.”