The process of adding tokens here is very different to centralized exchanges, here it is free, you don't need any permission. Places like Bittrex will charge you over 10 BTC and you'll have to wait for approval before any trading can commence

Any Ethereum-based token can be imported as a custom token and start trading on EtherDelta, without permission.
To get listed as an “official listing” on the sidebar, you have to go through Zack.
Since it’s gotten so easy to create a token, sometimes Zack get requests like “Hey EtherDelta, I made a token that’s named after me and my dog and serves no purpose whatsoever please list it.”
He generally won’t list these tokens since they just pollute the official token list.
That being said, if you want to experiment with making your own token, he encourage you to do so! There’s a tutorial here: https://www.ethereum.org/token
If you want to experiment with trading your token on EtherDelta, you can import it as a custom token.
You can also go to https://etherdelta.github.io/#0xYOURTOKENADDRESS-ETH and automatically see an order book for your token (replace YOURTOKENADDRESS with the token smart contract you create).

How to list a token:

Any Ethereum-based token can be imported as a custom token and start trading on EtherDelta, without permission.
To appear on the list of official tokens, the token owner/creator should PM Zack (EtherDeltaZack) with the following information:

a. Token address (code should be verified on Etherscan)
b. Official Web site (the token address should appear on the official Web site for verification)
c. Paragraph description of the token.

source: https://gitter.im/etherdelta/etherdelta.github.io

How to contact to add token on etherdelta? #199

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