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[Bing Ads] Add consent mode instructions #7589

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May 1, 2025
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[Bing Ads] Add consent mode instructions #7589

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[Bing Ads] Add consent mode instructions
varadarajan-tw Apr 30, 2025
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mention that page event is also supported
varadarajan-tw Apr 30, 2025
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varadarajan-tw May 1, 2025
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Update index.md
stayseesong May 1, 2025
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13 changes: 13 additions & 0 deletions src/connections/destinations/catalog/bing-ads/index.md
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Expand Up @@ -98,6 +98,19 @@ analytics.track('Order Completed', {
| Category | `category` property |
| Action | Always set to `track` |

## Consent mode

Starting May 5, 2025, Microsoft is enforcing the use of consent mode for clients with end users in the European Economic Area (EEA), the United Kingdom, and Switzerland. To learn more about setting consent mode, refer to the [Microsoft docs](https://help.ads.microsoft.com/?FromAdsEmail=1#apex/ads/en/60341/1){:target="_blank"}. Microsoft is currently only enforcing the [`ad_storage` value](https://help.ads.microsoft.com/?FromAdsEmail=1#apex/ads/en/60341/1/#exp46){:target="_blank"}.

To send consent signals using the Microsoft Bing Ads destination:

1. Navigate to **Connections > Destinations** and select the Microsoft Bing Ads destination.
2. Select the **Settings** tab for the destination.
3. Turn on the **Enable Consent** setting. If it is turned off, the Microsoft Bing Ads destination won't send the consent signal.
4. Select **ALLOWED** or **DENIED** as the **Default Ads Storage Consent State**. This will be the default consent signal state when the page loads. You can toggle the consent state by passing consent signals using the Track or Page event.
5. If you're using Segment [Consent Management](/docs/privacy/consent-management/), specify the consent category to look up the `ad_storage` consent state using the **Ad Storage Consent Category** setting.
6. If you're not a Segment consent management user, specify the properties field through which you want to toggle the consent setting with the `Ad Storage Consent Property Mapping` setting. For example, if you wish to toggle `ad_storage` consent state based `properties.ad_storage`, set the value to `ad_storage` and make sure the `properties.ad_storage` in your track or page event is set to `granted` or `denied`.


## Troubleshooting

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