Eugene schwartz

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Eugene Schwartz "Copy cannot create desire for a product. It can only take the hopes, dreams, fears and desires that already exists in the hearts of millions of people, and focus those already existing desires onto a particular product."  http://www.ianbrodie.com/eugene-schwartz/ Eugene Schwartz, Writer Ideas, Copy Writing, Marketing Copywriting, Write Every Day, Great Thinkers, Sales Pitch, Script Writing, Experiential Learning

As the TV show Mad Men demonstrates, the world of advertising in the 60s was a pretty interesting place to be. And one of the most interesting guys in the field was Eugene Schwartz. He was one of the highest paid copywriters in the business, and billed himself as the hardest working. Decades before anyone else was getting into it, Schwartz was using techniques learned from Zen Masters to enhance his output. He used a method uncannily similar to the recently published Pomodoro Technique for…

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