Traction: A Startup Guide to Getting Customers
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"Most startups don't fail because they can't build a product. Most startups fail because they can't get traction."--
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The big takeaways here are the enumeration of the 19 traction channels and the discipline to give each one consideration. Each channel (i.e., content marketing, ads, etc.) has great examples from interviews with people who have used them successfully. The reader is urged to think: if I had to use this channel, how would I?
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