This paper argued that green products that are getting popular lately, as green products were mad... more This paper argued that green products that are getting popular lately, as green products were made of biodegradable ingredients, and is recyclable. Thus, green marketing is significant as it is required to facilitate the green products and is targeted at the right market to put them on the market effectively. Green products can bring a lot of advantages to consumers such as cost-saving, environmental friendly and a healthier lifestyle for consumers. In addition, many companies were trying their best to improve the performances of the green products so that they were more advanced and up to date. Environmental corporate social responsibilities (ECSR) have the duty to maintain the companies’ process and to protect the environment from harm. Green design and green development were a must for the production of green products. Consumers nowadays have high expectation so companies will have to come up with superior design and developments in green products to win the consumers’ hearts. A ...
Globalization has become progressively prominent in the early 21st century as many U.S-based comp... more Globalization has become progressively prominent in the early 21st century as many U.S-based companies look to grow by expanding their marketplace in other countries. Due to the saturated domestic market, many retailers have chosen to work outside of their home country because globalization has given them the access to the new customers and new capital useful in global marketing. International retailers will face many challenges when they work outside their home country, such as, cultural differences, business negotiation patterns, rules and regulations and many more. This report includes other major factors that affect the international retailing.
This paper argued that green products that are getting popular lately, as green products were mad... more This paper argued that green products that are getting popular lately, as green products were made of biodegradable ingredients, and is recyclable. Thus, green marketing is significant as it is required to facilitate the green products and is targeted at the right market to put them on the market effectively. Green products can bring a lot of advantages to consumers such as cost-saving, environmental friendly and a healthier lifestyle for consumers. In addition, many companies were trying their best to improve the performances of the green products so that they were more advanced and up to date. Environmental corporate social responsibilities (ECSR) have the duty to maintain the companies’ process and to protect the environment from harm. Green design and green development were a must for the production of green products. Consumers nowadays have high expectation so companies will have to come up with superior design and developments in green products to win the consumers’ hearts. A ...
Globalization has become progressively prominent in the early 21st century as many U.S-based comp... more Globalization has become progressively prominent in the early 21st century as many U.S-based companies look to grow by expanding their marketplace in other countries. Due to the saturated domestic market, many retailers have chosen to work outside of their home country because globalization has given them the access to the new customers and new capital useful in global marketing. International retailers will face many challenges when they work outside their home country, such as, cultural differences, business negotiation patterns, rules and regulations and many more. This report includes other major factors that affect the international retailing.
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