Author swag ideas

Every author anticipates a book signing event. It's a great opportunity to increase book sales, extend your territory, and network. When invited to a bookstore or book signing event, the author is provided a table or counter. Tables come in all shapes and sizes and it's up to the author to make the best of the space. What should be on your book signing table? Every author has their own strategy to drive traffic to their table. Here are a few ideas... 1) Use an easel to promote your book…

I’m not a big believer in print marketing materials, nor writing/author conferences (to promote your books) because: It’s a lot of time, money and effort and requires you to manually hand out your materials (and usually to other authors, not readers!) There are much better ways to market books, for much less money. I’ve been […]

When I am organizing a blog tour for an author I often get the question about what makes for a good giveaway prize or what are some possible options for giveaway prizes. While I usually give a shor…

Author swag idea that will please your fans and promote you in a swoon-worthy way.

Hi, SEers! Mae here today. It’s been a while since I’ve done a book signing, but I’ve been thinking about ordering new swag and that got me thinking about my last signing. I’m not an expert—I’ve on…

I often receive questions about where to get author swag (promotional author and book items), so decided to list the resources that I know are popular with authors below. Please note I do not endo…

Swag is the term used for the colorful marketing goodies authors give away to promote their books and brand. Swag is a big part of many book promotion packages, and it’s increasingly important in a…

Meaningful swag offers the reader something connected to the book and something that’s memorable—but you need something that doesn't break the budget.

How to design and make author bookmarks for swag, sales, and giveaways. Creating effective sales promotion materials for your books. DIY bookmark designs.