Gap brand

The iconic American clothing brand Gap was experiencing hard times before the pandemic hit. Now, the retailer is struggling to stay alive.

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New story in Entertainment from Time: The Gaps Deleted Post-Election Tweet Shows Just How Uninterested Many Americans Are in Unity Right Now

Individual style. For every generation. #HowYouWearGap

Debenhams, Monsoon, Oasis, Topshop, Topman, Miss Selfridge, and Warehouse have all left the market

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It’s possible America’s most iconic retailer might not survive this

Gap Starts Selling Its Apparel on Amazon - WSJ

Gap has reported net sales of $3.28 billion in Q1 FY23, a-6 per cent YoY drop, affected by a 4-per cent decrease in store sales and a 9-per cent dip in online sales. Despite an operating loss of $10 million, the adjusted gross margin grew by 570 basis points to 37.2 per cent. Brands Old Navy, Gap, Banana Republic, and Athleta all experienced declining sales.