Ube potato

The purple root vegetable is becoming super popular for a reason.

You may have seen these violet colored potatoes and wondered about them. See what purple sweet potatoes are and how to cook with them. They're versatile.

Ube Mochi Waffles. Crisp waffles with a soft and chewy interior made with mashed purple sweet potatoes. Perfect for breakfast, brunch or brinner.

These mashed purple sweet potatoes are real eye candy on the table! The vibrant color comes from using purple sweet potatoes.

Instead of your typical russets, these purple sweet potato gnocchi get their fabulous color and exotic taste from a purple sweet potato (ube). They’re soft and pillowy, with just little bit of sweetness. Pan fried until crispy and tossed with a quick and flavorful cilantro mint chutney.

Seeing purple ice cream, pancakes and other sweet treats? Nope, it isn't food coloring, it is ube, a Japanese sweet potato. #ube www.savoryexperiments.com

Do you ever have those impulse buys at the grocery store, where you see something you have no idea what you are going to do with but have...

Ube is a purple yam native to Southeast Asia with a mild, sweet flavor, and coconut-like aroma that is a popular ingredient in traditional Filipino sweets.

Paolo Dungca and Tom Cunanan of Pogiboy share their Ube Buns recipe, which relies on a bamboo steamer to give the buns a soft and bouncy texture.

This purple sweet potato jam tastes like an Okinawan sweet potato and haupia pie but in a spreadable form. It's super easy and a great way to use up leftover sweet potatoes. Use the purple jam on toast, as a filling for mochi, pop tarts, breads, or other baked goods.