What is branding

What is branding? Today I'm going to set the record straight so you can wrap your head around what the term means and why they are a very important tool to help you grow your business!

Defining brand can be confusing and overwhelming. We use this brand formula (clarity + personality + connection) to take the mystery out of what is a brand.

Before you jump into the visual identity design portion of your branding, take some time to develop a comprehensive brand strategy. What is your brand vision? Who do you serve? What pain points do they have? What value are you offering to them that your competition does not?

Having a brand for your business is so important in today’s market, but why is it so important? And, let’s take a step back, what is a brand? And how does it move your business forward? I’m diving into all these questions and more with real world examples, best tips, and what you can do next to buil

What does your color palette say about your brand? ❤️ #logo #logodesign #logodesignideas #logodesigninspiration

The foundation of the creative work I’ve been involved with always focusses on clients’ customers first; considering what they view to be important and how they are likely to engage with that…

A sneak peek at our upcoming brand workshop. First up, what is a brand? Ask 100 marketers you’ll get 100 different answers. Our approach is built on brand influence. If a brand is a reputation then how can we control it? Well, we can’t. But we can influence it. How? Through how we look, communicate and act as businesses.

Build your brand

Creating a brand logo that tells your potential customers who you are, what you do, and most importantly, what you stand for.

With a brand strategy in place, you'll be able to clearly and confidently grow a brand that is wildly successful and widely known without doubting yourself every step of the way.