TikTok: voici comment ca marche et notre guide pour tout savoir
En France, une récente étude réalisée par HypeAuditor en 2020 dresse le profil de l'utilisateur moyen. On découvre ainsi que TikTok passionne davantage un public féminin. Ainsi six utilisateurs sur dix (60,17%) sont des TikTokeuses. En outre, 51,3 % du public actif de TikTok en France sont des utilisatrices âgées de 13 à 25 ans.
05 Aug, 2020
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What It Means For Virtual Instagram Influencers’ Popularity Rising
"Despite the ups and downs of the CGI-influencer presence on social media, social media analytics firm HypeAuditor’s recent release of the “Top Instagram Virtual Influencers in 2019” reveals recent trends in the demographic."
03 Aug, 2020
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CGI-Created Virtual Influencers Are the New Trend in Social Media Marketing
According to HypeAuditor, "Virtual Influencers have almost three times more engagement than real influencers. That means that followers are more engaged with virtual influencers content."
31 Jul, 2020
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6 outils pour trouver des influenceurs qui correspondent à votre marque
HypeAuditor dispose d’une base de données de plus de 10 millions d’influenceurs ayant des comptes Instagram ou YouTube. Pour chaque profil, 35 indicateurs sont affichés pour vous aider à sélectionner vos ambassadeurs potentiels. Parmi eux, vous retrouvez : l’âge, le genre de l’influenceur, la localisation, le type d’audience et un quality score.
20 Jul, 2020
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Social media influencers are balancing ‘authentic’ messaging during protests and the pandemic
Companies spent an estimated $5.2 billion on influencer marketing on Instagram alone in 2019, according to social media analytics firm HypeAuditor. That number could reach up to $6.5 billion in 2020.
12 Jun, 2020
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Was die Coronakrise mit Influencern macht
Schon ein sogenannter Nano-Influencer mit gerade einmal 5000 Followern kann mittlerweile zwischen zehn und 60 Dollar pro Beitrag verlangen, in dem er Produkte anpreist. Das zeigt eine aktuelle Auswertung der US-Agentur Hypeauditor für den deutschen Markt.
21 Apr, 2020
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Les sujets les plus populaires sur Instagram pendant le confinement
HypeAuditor a analysé l’évolution des comportements sur Instagram pendant le confinement, depuis le début de la crise du Covid-19. Les tendances de recherche sur cette plateforme utilisée par plus d’un millard de personnes peuvent se révéler être de bons indicateurs pour comprendre les attentes des communautés.
14 Apr, 2020
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Chad Focus Wanted to Be a Rap Mogul. How Much Fraud Would It Take?
Other sites still provide these kinds of services, but generally charge a fee; a report generated by one such firm, HypeAuditor, graded the audience quality of Chad Focus's main Instagram account as "poor," at 15 out of 100, and estimated that less than 40 percent of his followers were authentic.
20 Dec, 2019
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Essence Cosmetics is the Latest Brand with a Virtual Instagram Influencer
Supporting his statements, a 2019 survey by HypeAuditor, showed that virtual influencers have almost three times more engagement rate than real influencers. The AI-powered platform has worked with brands and agencies such as Dior, Unilever, LVMH, GroupM, Ogilvy, Reprise Digital, and Havas Media.
04 Dec, 2019
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Why Instagram Hiding Likes Will Make Your Feed Less Awful
At first, these worries seemed justified. An early study by analytics company HypeAuditor found that influencers with followings of between 5,000 and 20,000 lost up to 15 per cent of their likes when they were hidden – out of sight, out of mind for both viewers and content creators. But many have now come around to the benefits it gives them.
25 Nov, 2019
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Instagram tests hiding how many people like a post. That has influencers worried
Users will still be able to see their own likes, it is only their followers who will now not be able to see how many likes a photo got. In the early rollouts, influencers saw like counts fall in countries where it was hidden, a study from analytics firm HypeAuditor found. Likes fell 3% to 15% in all the countries for influencers with 5,000 to 20,000 followers.
15 Nov, 2019
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Is this the end of the Instagram’s follow-unfollow trick?
Hypeauditor’s research shows the limits made to individual IP addresses have caused a decline in the use of the popular follow-unfollow method by as much as 84% within the first month of the update.
31 Oct, 2019
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Influencer costs not rising, but brands need courage to negotiate better rates
Influencer marketing has become commoditised, but reports that its cost is skyrocketing are wide of the mark and the industry needs to look beyond follower counts.
14 Nov, 2019
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Fighting Instagram's $1.3 Billion Problem—Fake Followers
The fake followers would fit in anywhere: padding out an obscure microinfluencer's ranks, creating the illusion of customers for a would-be T-shirt seller, skulking among legions of real fans on celebrity accounts like Ellen DeGeneres'. A report projects that these fake fans will cost brands $1.3 billion in 2019 alone.
09 Oct, 2019
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Selena Gomez crowned top Instagram celeb beating Kylie Jenner and Ronaldo
HypeAuditor places her top because she gets an average of 3.6 million likes per post. Boffins at the site use programmes to weed out fake followers and the data is used by firms wanting to get the best value for money from stars plugging products and services.
09 Jun, 2019
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