Ed ruscha

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Pay Nothing Until April | Page 5 | National Galleries of Scotland Pay Nothing Until April Accession number:AR00047 Artist:Ed RuschaAmerican Ed Ruscha, Pop Art Movement, Conceptual Artist, Culver City, Tate Modern, Conceptual Art, Art Movement, American Artists, Word Art

The title of this work, taken from the text which overlays the mountainous landscape, refers to advertising slogans that follow the formula, ‘Buy Now, Pay Nothing Until April’. Here the dramatic landscape, illustrating the environment’s natural beauty, is in stark contrast to the competing text that alludes to our consumer society, and the increasing readiness to live on credit.

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