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Have you ever noticed that most of the greatest ideas, whether it's business or design, are so simple and obvious that you wonder why you haven't thought of it before! As we mentioned in our previous article, Leonardo da Vinci once said: “Simplicity is the ultimate sophistication”, and architect Ludwig Mies van der Rohe adopted the motto “Less is more”. Even after 500 years Leonardo’s words are true and this rule is still widely used in design and advertising.

Semiotics Signs #2: this image gives detail that McDonalds is one step ahead of every other restaurant because they have free wifi. It's meant to lure the customers in because to some this a very great benefit. Wifi is the signifier, and the McDonald's logo is the signified object that's proving the point.

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Cosmetics become charts that demonstrate the benefits of female leadership in this new effort from McCann.

This is a concept I made for the all-known blue ballpoint BIC pen, I made a magnifying glass which zooms in on the ink within the BIC pen, it shows you wherefore the BIC pen is used or which story lies within the pen to give it more value than any normal …

This year's world kidney day theme was how obesity causes kidney failure. And one of the most effective ways to fight obesity is running. So we connected these two factors and came up with this ad.

Download this Free PSD File about Modern furniture social media post template collection, and discover more than 271 Million Professional Graphic Resources on Freepik. #freepik #psd #minimalpost #minimaltemplate #instagrampost

In celebration of McDelivery Day, DDB Singapore, together with Paris-based Creative Artist Anne-Laure Maison, took inspiration from the ubiquitous symbol of a late night—the lit window—and turned it into its own array of iconic offerings.