Sports technology

Perfect Game, the world’s largest baseball scouting organization, has announced a partnership with Zepp Labs to introduce technology into the process. This

Future Athlete

Creative direction and experience design for the launch of Nike’s first self-lacing shoe designed specifically for Basketball, the Nike Adapt BB. The entire first floor of Nike House of Innovation NYC was transformed into the Nike Adapt Testing Lab, where consumers could access ultra-rare prototypes as well as participate in a digitally, interactive Basketball trialing experience.

To celebrate the relaunch of the original adidas Ultra Boost, we explore the story of the iconic kicks and how they revolutionized sneakers. Hit the link.

Need a science fair project idea and love sports? Why not combine the two and come up with the perfect sports themed science fair project.

The statistical revolution is changing the way pro sports are played and watched, but it's also changing what we know about athletes. Weekend warriors can now receive performance feedback to help them train smarter and get stronger.

ASICS GEL® technology is a central element to the history and future of the brand, and ‘ENGINEERED FOR EVERYDAY’ exhibits this. The campaign showcases the scientific elements ASICS apply to the creation of their products, playfully testing the footwear and the wearers in a stylized lab setting, putting each model through their paces in every day scenarios. Participants use VR to simulate running for a bus, are challenged to push start a car and dance in a bass-heavy club simulator. These…

The app is part training platform, part game, and is taking the dread out of indoor running.

The use of technology to motivate and encourage people to increase their fitness levels through tracking, personal goals and real-time feedback is extremely pop