Apple advert

I chose Apple's Think Different ad because of how it sort of nailed it's target audience of those people that were creative and doing something other than the "norm." Apple tried to convey that they weren't just a computer company, but something more, like the iconic figures that they used for their ads. They all shared that same common idea of pushing out something more than what everyone else was doing.

Often taking a minimalist approach, Apple has gained a reputation for producing some of the world’s best advertisements. They’ve used historic figures and poked fun at competitors, all while maintaining a level of sophistication that reminds consumers Apple is more than just a computer or device. A series of key advertisements show just how much …

Getting an old magazine or newspaper is a fantastic way to start exploring the past. See how people once used their language, what was included, and excluded. Memorizing events is all fine and dandy, but these don’t actually show how people would approach everyday life. Advertisements are a great way to approach what people liked and wanted.

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Back in the 1990s, they got away with some stuff in advertising that would never fly today. Here are a few of the more famous adverts from the decade.

“2000s Apple Ads”

In the search for new iPhone users, Apple is taking aim at its biggest rival.