Lad bible

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Lad_bible_rebrand_ufo_its_nice_that5 Bible Logo, Lad Culture, Lad Bible, Straight Face, Create Animation, Graphic Design Layouts, London Design, Brand Guidelines, Design Agency

Design director of London design agency "UFO":http://www.ufo.studio/ Ben Walker has worked with the in-house design team at Lad Bible, one of the largest media outlets in the UK, on its comprehensive rebrand. The strategy behind the complete visual identity redesign is based on “typical audience types and their aspirations,” says the team, and is rooted in “lad culture being a positive force”.

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