Mall signage

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Experiential design is migrating at a rapid pace from static, carefully controlled communications to highly digitized and layered environments. From strategic branding and identity, to signage and wayfinding, CallisonRTKL employs a range of leading services to orchestrate experience-rich, exciting and easily navigable places that express our clients’ brands and strengthen their relationships with their customers.

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The largest mall in Abu Dhabi, Yas Mall, spread across 2.5 million square feet with 370 international brands, 68 F&B outlets and an entire Ferrari World.  We crafted wayfinding strategy with specific chosen designs to navigate visitors. The carefully selected materials and finishes were inspired from those within the developments construction. The resulting sign system and strategy selected were applied onto the various sign types establishing a unified system.  #wayfinding  #yasmall  #abudhabi Mall Wayfinding, Mall Signage, Signage Wayfinding, Wayfinding Signage Design, Palm Court, Retail Signage, Sign Board Design, Sign System, Wayfinding Design

The largest mall in Abu Dhabi, Yas Mall, spread across 2.5 million square feet with 370 international brands, 68 F&B outlets and an entire Ferrari World. We crafted wayfinding strategy with specific chosen designs to navigate visitors. The carefully selected materials and finishes were inspired from those within the developments construction. The resulting sign system and strategy selected were applied onto the various sign types establishing a unified system. #wayfinding #yasmall…

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