Branding basics

Branding refers to the process of giving meaning to a specific company, product, service or individual by creating and shaping a brand in consumers’ minds. Linked below are the basics you need in order to build strong branding foundations.

Let’s get the facts straight, branding activities, such as designing your logo, building your website, or writing a mission statement, are not what creates your brand. Confused? This is because the brand itself lives inside the mind of the customers, so your business does not actually "create&q

Scandinavia Standard's presentations from The Hive conference in Berlin, including branding your channels and the Business Model Canvas, as well as lessons learned.

Branding plays a pretty big role in how you present your business to your ideal audience and how they perceive it. Learn the 7 branding basics for a successful brand from our blog plus more tips and ideas on branding & design, corporate identity, personal branding, brand strategy & marketing, branding identity, branding for business, digital marketing, and brand board & brand kit creation here. You can also get our Ultimate Branding Kit with a free customizable elegant-themed brand kit.

Why Is A Brand Moodboard Important? (+ How to make one) | #brandmoodboard #moodboard

Building a brand on your own | Logo design tips | DIY logo design | brand design inspiration | brand strategy workbook #hyggedesignco

Looking for a professional and stylish logo design that reflects your unique brand? This Premade Logo design and Branding kit is the perfect solution for small businesses on a tight budget, need a quick turnaround and who simply need help establishing their brand. With this Brand Package, you'll get the professional look and feel of custom branding without the full investment. Designed with specific industries and consumer purchasing behaviours in mind, This boho branding kit will help you…

As a logo and visual identity design studio, we notice there is confusion with the terms brand and brand identity. No hard feelings if you mix these terms up, because it happens frequently. The more you’re educated about these topics, the more you can flourish

The Power of Branding and Your Logo Design, logos play a far more significant role in branding, You need to deliver a memorable and impactful visual message

The complete step-by-step guide to my brand identity design process.