Geometric visual identity

We redesigned the existing logo and corporate identity for the European University of Humanities. We have designed a visual language for the university and created a modern style that sets them apart from other universities.

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geometric pattern identity system

Thomas Squire, designer; Benoit Lemoine, lead designer; Martin Rettenbacher, design director; Kemp Attwood, chief creative officer; David Galar Jim&ea...

Graphic Design, Icon Design, Poster Design, Adobe Illustrator

Minimalist yet playful, the identity for DocuSign emphasizes the eSignature platform’s core brand ethos of efficiency.

Bold and Visual Identity for IFest Generalitat de Catalunya https://t.co/ux2pXkP2pa

Graphic Design, Adobe Illustrator, Adobe Photoshop, Adobe Photoshop Lightroom, Adobe InDesign, Adobe Camera Raw

The logo was created with the idea of the initial of the brand's name to strengthen the identity, and brings in a conceptual and visual way, the reference of the modernist style with some characteristics: geometric shapes, angles and free spaces. The visual identity system was built following part of the same approach, but bringing a little more contemporary style, which is a way of valuing the best of current design and which is always changing.

The complexity in defining Brussels’ identity is the reason why I decided to develop a proposal for a new visual identity for the city.The identity issues that we come across in Belgium or Brussels are the same ones we encounter at a bigger scale: Europ…