Hel looks

“I like neon colours, balls, stockings and hoodies. My favorite shops are second hand markets. My favorite designer is Rinne Niinikoski.”

“If I could, I would wear vintage only. I've had the same style since I was four. I like skirts and dresses, girlish looks and 40s and 50s styles. This coat is the most dark piece of clothing I own.Swedish blogger Elsa Billgren is my goddess.”

“The north, Indians, fairies, the Sami people and nature inspire my style.I make and modify clothes myself. My style has been white and grey for a long time. I never wear bright colours.”

“Our obsession is music, especially j-rock. It doesn't matter where we shop as long as we like the clothes ourselves. We like Japanese street fashion, because it's so different, lots of accessories.”Tiina's favorite is her H&M jacket. She also makes clothes herself. Ida likes dress shirts and black and white.“

“I like to mix different styles. Colours are my obsession. I designed and made this skirt myself. I design a lot on paper but accomplish only few of my designs. I like Finnish brands with a touch of nostalgy like Nanso and IvanaHelsinki. I like 60's and 70's.”

“Everything but my bag and Dr Martens shoes are second hand. My jewelry is also second hand, mainly from my parents. My style is inspired by many things, but mainly music and nature, which is why I try my best to buy sustainable clothing.”

“I like patterned and big clothes like this cardigan which is from the recycling center. I also like short skirts. I don't follow fashion that much.Having fun, friends and love are the most important things in my life.”

“My favorite is my Franz Ferdinand t-shirt. I like colourful clothes, especially green and yellow. This skirt is self-made. I've also made one dress. It was quite easy to make them.”

Cody and Matila on hel-looks: Cody: “I'm wearing scavenged garments and I'm inspired by cursed past.” Matilda: ”I’m wearing a mesh skirt, a top with fishnet sleeves, and a purple crochet dress. Theme color is purple. At the moment I am inspired by Japanese girl punk.”

“I'm wearing a second hand scarf, a Ganni dress I bought second hand as a gift for myself when I got a new job, a second hand jacket, a Cos jacket underneath, Topshop trousers, and Vagabond slippers. I am six months pregnant so at the moment I am wearing what ever I can fit into. I like to feel good and easy and not get cold. I admire 70’s Italian beauties, French hair and Liv Ullman. If I buy new clothes I want to make sure I use them for many years so I try to avoid buying things that I…