Max Miedinger (December 24, 1910 – March 8, 1980) was a Swiss typeface designer. He was famous for creating Neue Haas Grotesk typeface in 1957 which was renamed Helvetica in 1960. When he was 26 years old he went to work as a typographer for an advertising studio called Globe. After ten years, Miedinger became a representative for the Type Foundry Haas (Switzerland). This is where he would make his mark on history by designing the most used typeface of the 20th century — Helvetica.
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