Museum marketing campaign

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Museum Marketing, Guerrilla Marketing, Museum Of Childhood, Floor Graphics, Publicidad Creativa, Museum Poster, Street Marketing, Guerilla Marketing, Creative Advertising

Sometimes guerilla marketing can feel forced or over-the-top. But over the past year, tourist attractions have been engaging passersby in ways that capture the curiosity and inner child that lie within all of us. These three – interestingly, all outside of the U.S. – really stand out as campaigns that are not only clever, but […]

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Museum Branding, Museum Exhibition Design, Bus Shelters, Ad Poster, Tenth Anniversary, Image Collage, Art Exhibition Posters, Museum Poster, Theatre Poster

Media shown: High Line billboard, MTA bus kiosk posters, New York Times T Magazine full-page advertisement In 2012 The Rubin Museum of Art contracted an outside agency to rebrand the institution for its tenth anniversary in 2014. Working with the agency and with executive staff of the Museum, I managed the implementation of the new brand and am responsible for interpreting, evolving and applying the brand across channels. I art directed the campaign that launched the new brand…

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