Patagonia branding

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Patagonia Brand, Patagonia Outdoor, Unstructured Play, Marketing Case Study, Patagonia Fleece Pullover, 50% Logo, Brand Archetypes, Branding Strategy, Patagonia Fleece

Patagonia is putting in a $14 million tax equity investment while Kinaole Capital, which is headed up by former Honolulu-based Bonterra Solar executives, is putting up $3 million. Bank of Hawaii also is a partner in this endeavor, as a debt investor, putting up $10 million.

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Patagonia Design, Outdoor Brand Design, Travel Campaign, Patagonia Ad, Patagonia Graphic Design, Patagonia Advertising, Patagonia Branding, Patagonia Campaign, Trekking Poster Design

This project is a contest application. The advertising campaign has the aim to connect the brand peculiarities of adventure, escape and limitless to an aspirational audience of wild travelers.The ad appeals to the human desire to live experience outdoor,…

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