Unique selling point

Do you call yourself a freelance web designer? If so, you are only partially correct. The truth is that you also need to be a salesperson.

By Lydia Barley

Download this Premium Photo about Business conceptText UNIQUE SELLING POINT writing on colored wooden board with colored ice cream sticks on blue background, and discover more than 60 Million Professional Stock Photos on Freepik

Every business has a USP - Unique Selling Point. So what's Rockhopper's USP? I hold charities & rescues very close to my heart. I spend most of my time as a voluntary fundraising coordinator. I also donate a percentage of my earnings every month to a rescue or charity. Why am I telling you this? It's not for praise or to brag. It's to show what kind of a person I am behind the business of Rockhopper VA. I cherish my customers who outsource, as it supports my passion to help others.

The unique selling proposition or unique selling point (USP) is something that differentiates your products and services from that

What a Unique Selling Proposition Really Means & Why Your Business MUST Have One A unique selling proposition is what your business stands for.

If you're working on positioning your business and trying to speak to your target audience, it's crucial you nail your unique selling proposition (USP). Learn why the UPS is the foundation of copywriting for your business and how to write your USP calmly and quickly.

A slogan is often used to promote a specific temporary offer. A tagline, on the other hand, has a longer-term role. It represents your brand as a whole—its core values, unique selling point and personality …

Not sure what your unique selling point is? Many new business owners don’t know how to develop theirs just yet. Although it may take some time to figure it out, it’s a key factor that should be addressed sooner than later if you want to attract customers. Check out more about unique selling point at www.mom2.com | business tips & ideas

Many business owners — particularly those who own smaller companies — spend so much time trying to eliminate weaknesses that they never fully capitalize on their strengths. One way to do so is to identify and explicate your unique selling proposition (USP). Give it some thought In a nutshell, a USP states why customers should… Read More »Does your business have a unique selling proposition?