Preference for ‘color combinations’ have received remarkably little empirical attention and no st... more Preference for ‘color combinations’ have received remarkably little empirical attention and no study compared people’s responses to ‘abstract color combinations’ and ‘color combinations in urban settings’. This study aims to fill this gap and focuses on color combinations rather than isolated colors. 22 color compositions (11 abstract graphics + 11 simulated urban settings) were created. Color compositions included analogous and complementary hues, warm and cool hues, low (5 hues) and high (10 or 11 hues) diversity color compositions. 104 participant evaluated color compositions for (1) arousal, (2) naturalness, (3) relaxation and preference for various objects and settings including (4) clothing, (5) bathroom walls, (6) mall indoors, (7) restaurant indoors, (8) house indoors, (9) building exteriors and (10) any type of object, using a 7-point bipolar scale. The results showed that; (1) color compositions of abstract graphics and pictures of simulated urban settings were rated simil...
Asiri sayidaki ticari tanitim levhalari gorsel kirlilige neden olmaktadir. Magaza sahiplerinin ak... more Asiri sayidaki ticari tanitim levhalari gorsel kirlilige neden olmaktadir. Magaza sahiplerinin akilda daha cok kalabilmek amaciyla, tescillenmis renkteki logolari veya dikkat cekici renkteki levhalari tercih etmeleri, sokaklardaki bu gorsel kirliligi arttirmaktadir. Bu arastirma iki soruya cevap aramaktadir: (1) Bir sokaktaki levha sayisi levhalarin hatirlanmasini etkiler mi? ve (2) bir sokakta bulunan markalar tescilli renklerini kullanmadiklarinda da ayni duzeyde hatirda kalabilir mi? Levha sayisinin ve renginin degistigi dort sanal mekân yaratilmistir. Altmis katilimciya once rastlantisal olarak atandiklari dort sanal mekândan biri tanitilmistir. Daha sonra katilimcilarin mekânda bulunan levhalarin varligini ve sirasini hatirlama ve levhalari tanima duzeyleri resim destekli ve resim desteksiz testler ile olculerek, dogru ve yanlis cevap oranlari ve basari durumlari not edilmistir. Levhalarin taninma duzeylerinin sanal mekânlara gore farklilik gostermedigi, az levhanin bulundugu ...
The excessive number of commercial signs causes visual pollution on streets. Shop owners' inc... more The excessive number of commercial signs causes visual pollution on streets. Shop owners' increased interest in displaying registered and colorful commercial signs adds to this visual pollution. This study aims to answer two questions: (1) Is sign recognition affected by the number of signs on a street?, and (2) Do people recognize signs and brands without the original registered colors, as well as the ones with registered colors? Four virtual environments, which vary in the amount and color of signs, were developed to simulate a commercial strip. Sixty students participated in the study. Participants were tested in one of these virtual environments. First, they were asked to experience the environment for a minute. Then, they were asked to report the signs they remembered and to report how well they remember each brand. Participants answered these questions with and without visual clues. Results showed that (1) how well the brands on the signs were known did not differ between ...
Preference for ‘color combinations’ have received remarkably little empirical attention and no st... more Preference for ‘color combinations’ have received remarkably little empirical attention and no study compared people’s responses to ‘abstract color combinations’ and ‘color combinations in urban settings’. This study aims to fill this gap and focuses on color combinations rather than isolated colors. 22 color compositions (11 abstract graphics + 11 simulated urban settings) were created. Color compositions included analogous and complementary hues, warm and cool hues, low (5 hues) and high (10 or 11 hues) diversity color compositions. 104 participant evaluated color compositions for (1) arousal, (2) naturalness, (3) relaxation and preference for various objects and settings including (4) clothing, (5) bathroom walls, (6) mall indoors, (7) restaurant indoors, (8) house indoors, (9) building exteriors and (10) any type of object, using a 7-point bipolar scale. The results showed that; (1) color compositions of abstract graphics and pictures of simulated urban settings were rated simil...
Asiri sayidaki ticari tanitim levhalari gorsel kirlilige neden olmaktadir. Magaza sahiplerinin ak... more Asiri sayidaki ticari tanitim levhalari gorsel kirlilige neden olmaktadir. Magaza sahiplerinin akilda daha cok kalabilmek amaciyla, tescillenmis renkteki logolari veya dikkat cekici renkteki levhalari tercih etmeleri, sokaklardaki bu gorsel kirliligi arttirmaktadir. Bu arastirma iki soruya cevap aramaktadir: (1) Bir sokaktaki levha sayisi levhalarin hatirlanmasini etkiler mi? ve (2) bir sokakta bulunan markalar tescilli renklerini kullanmadiklarinda da ayni duzeyde hatirda kalabilir mi? Levha sayisinin ve renginin degistigi dort sanal mekân yaratilmistir. Altmis katilimciya once rastlantisal olarak atandiklari dort sanal mekândan biri tanitilmistir. Daha sonra katilimcilarin mekânda bulunan levhalarin varligini ve sirasini hatirlama ve levhalari tanima duzeyleri resim destekli ve resim desteksiz testler ile olculerek, dogru ve yanlis cevap oranlari ve basari durumlari not edilmistir. Levhalarin taninma duzeylerinin sanal mekânlara gore farklilik gostermedigi, az levhanin bulundugu ...
The excessive number of commercial signs causes visual pollution on streets. Shop owners' inc... more The excessive number of commercial signs causes visual pollution on streets. Shop owners' increased interest in displaying registered and colorful commercial signs adds to this visual pollution. This study aims to answer two questions: (1) Is sign recognition affected by the number of signs on a street?, and (2) Do people recognize signs and brands without the original registered colors, as well as the ones with registered colors? Four virtual environments, which vary in the amount and color of signs, were developed to simulate a commercial strip. Sixty students participated in the study. Participants were tested in one of these virtual environments. First, they were asked to experience the environment for a minute. Then, they were asked to report the signs they remembered and to report how well they remember each brand. Participants answered these questions with and without visual clues. Results showed that (1) how well the brands on the signs were known did not differ between ...
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