Papers by Christina Melanie Bidmon
Journal of Business Models, 2019
We discuss our lessons from 8 years of teaching business model innovation to executives in our pa... more We discuss our lessons from 8 years of teaching business model innovation to executives in our part-time MBA program. We examine how strategic foresight tools are particularly useful to help students to overcome the cognitive bounds that inhibit business model innovation and discuss the considerations of using student-owned live cases.
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Papers by Christina Melanie Bidmon