... iv DR. SHIVAKUMAR DEENE Asst. ... & Non Profi... more ... iv DR. SHIVAKUMAR DEENE Asst. ... & Non Profit Accounting; Industrial Organization; International Economics & Trade; International Finance; Macro Economics; Micro Economics; Monetary Policy; Portfolio & Security Analysis; Public Policy Economics; Real Estate; Regional ... DR. ...
South Asian Journal of Marketing and Management Research, 2014
Competencies are the skills and knowledge that individuals use to develop both personally and pro... more Competencies are the skills and knowledge that individuals use to develop both personally and professionally. Most people capitalize on their skills to improve performance. As awkward as it sounds, competencies linked to performance lead to competence. Today's successful professionals need to be competent in their technical skills, as well as in how they interact with other individuals. According to a Chartered Institute of Personnel and Development (CIPD) 2007 Survey Report, problem solving, communication skills, teamwork, and the ability to deliver effective customer service are among some of the competencies that employers look for most often. The demographic factors of the employees are taken into consideration in analysis. The research area is Associated Cement Company ltd and the employees of ACC are the samples under study. The researcher has taken ACC Ltd as the field of study since not only extensive training is given to develop the skills but a holistic training plan i...
“Crowd sourcing” is a brand new concept which has started to make wave in the field of management... more “Crowd sourcing” is a brand new concept which has started to make wave in the field of management'. It refers to the process of outsourcing of activities to an online community or crowd in the form of an open call. Any member of the crowd can complete the assignment who will then be paid for his efforts. This phenomenon is increasingly noticed in the field of advertising where companies have started generating ideas and strategies of advertisement from crowd, for a better realistic approach. The process is speedy and is less expensive in terms of time and money. This paper is an attempt to put light on the various nuances of “crowd sourcing”, the methodologies involved and its impacts related to competitive segment of business. The success mantra of crowd sourcing is the power of crowd that drives the future of management.
A wholesale distributor for plumbing, electrical, hardware, cleaning and recyclable plastic produ... more A wholesale distributor for plumbing, electrical, hardware, cleaning and recyclable plastic products have 11 sales executives covering from Coimbatore. They are assigned territories in Tamil Nadu and certain areas in Kerala and Karnataka .The wholesale distributor's main aim is toimprove the percentage of lead conversions to intoactual sales. A six sigma quality improvement initiative was designed and the successful implementation of the same delivered results.
There is paradigm shift in the way consumers make their purchases as social distancing defines th... more There is paradigm shift in the way consumers make their purchases as social distancing defines the new norm. There is an over reliance on the digital medium and both the consumers and the marketers have started to embrace the same. The customers have become more active in social media networking and the change can be observed not only in their lifestyles but also in their attitudes and perceptions. So it becomes really imperative that this new channel that the marketers are going to rely on has to tailor itself according to the vicissitudes. The digital marketing has brought in transformations in the purchase patterns. Purchases are no longer a group function and neither is it made consciously .This individual exercise is controlled by the brain. So an individual's neurological elements and his brain becomes the deciders in a purchase activity. There is a call for exploring methods that can entice one's brain and thereby help a brand to perpetually map itself high up in this pivotal organ. This paper highlight's the unexplored relationship and the dependency of digital marketing models on neuromarketing sciences. Neuromarketing is an emerging field in marketing. This nascent marketing strategy connects the subconscious and the emotional facet of a consumer to a brand by the application of various neurological multipliers. Of late, neuromarketing has gained a lot of credibility that most of the marketers have started to wake up to the promising calls of this technique and to harness its potentiality in the digital marketing medium. This paper attempts to analyze the applications of neurosciences on the customer engagement models on digital media.
Till yesteryears marketing revolved around mass marketing. The focus on marketing as a domain was... more Till yesteryears marketing revolved around mass marketing. The focus on marketing as a domain was primarily only on reaching the customer and disseminating information about the brands and the products. Advertisements and other promotion methods practically imposed the products on the customers. Customers were left with limited choices, the result; customers had to compromise on their purchase decisions and finally zero down on the products or the brands available. Here the question that remains unanswered is whether the customers are really satisfied with the products? Or is it that marketing is all about imposition rather than satisfaction. The world is going through a phase of digital transformation and so is marketing and its practices, Artificial intelligence in its new avatar is bringing about a paradigm shift in the marketing practices. From clouding, the digital world has moved towards data, which is the epicentre of any AI applications. AI uses many data related applications .The predictive analysis weaves in innovative marketing strategies that helps and assist the contemporary customers in the purchase journey. Every interaction of a customer with a product or service is utilised by the data driven market for the future optimisation. This paper highlights how the business houses embrace AI and its applications for enhancing the marketing experiences of a customer. The subsections of AI namely the deep learning, machine learning are bringing about a metamorphosis of the modern markets
A wholesale distributor for plumbing, electrical, hardware, cleaning and recyclable plastic produ... more A wholesale distributor for plumbing, electrical, hardware, cleaning and recyclable plastic products have 11 sales executives covering from Coimbatore. They are assigned territories in Tamil Nadu and certain areas in Kerala and Karnataka .The wholesale distributor's main aim is toimprove the percentage of lead conversions to intoactual sales. A six sigma quality improvement initiative was designed and the successful implementation of the same delivered results.
The perceptions of individuals play a very important role in advertising. The effectiveness of an... more The perceptions of individuals play a very important role in advertising. The effectiveness of an advertisement depends on how well the various elements fit in to give a holistic outcome to the objective underway. Advertisements impress the prospective buyers through its word jargons, music, theme, and presentation style. Further, the posing celebrity model captivates the attention of the audience in order to create an interest and tempt them to purchase the product or a service. The repeated association of a brand with a celebrity may ultimately lead consumers to think that their brand possesses the attractive qualities that are similar to the celebrity's quality. If the brand matches well with its ambassador then the success of the advertisement and the results there on to is guaranteed.Marketers are in a constant quest to achieve the best; this research is a one step towards this quest to bring about the best in advertising using the TEARS model.
P u b l i s h e d b y : T R A N S A s i a n R e s e a r c h J o u r n a l s TAJMMR: T R A N S A s... more P u b l i s h e d b y : T R A N S A s i a n R e s e a r c h J o u r n a l s TAJMMR: T R A N S A s i a n J o u r n a l o f M a r k e t i n g & M a n a g e m e n t R e s e a r c h ( A D o u b le B l i n d R e fe r e e d & R e v ie we d I nt e r na t io na l J o ur na l) ABSTRACT
The praxis of celebrities being used for endorsements has proliferated over time. Despite the cos... more The praxis of celebrities being used for endorsements has proliferated over time. Despite the cost and the risks involved with this technique of advertising, it is been used quite extensively in the present era. The instrument of celebrity endorsement has nowadays become a pervasive element in advertising and communication management. A thorough inquiry of related literature revealed that for advertising, only essential way of fixing target audience or market segmentation is by studying the behaviour pattern and current communication effects on the demographics, psychographics or personality traits of the consumers. All the above listed factors were influenced greatly by the advertisements. Each individual has a unique set of needs, aspirations and motivations. Each one has both physiological and psychological motivational force. Each one fulfils these motivations by different means
Financial sectors reforms, especially reforms relating to interest rate deregulation has given an... more Financial sectors reforms, especially reforms relating to interest rate deregulation has given an awakening call to the modern sector banks. The prime motive of all the banks is to maximize the profitability at the same time they will have to maintain sufficient liquidity for attracting the depositors. To maintain and fulfill these objectives it has become imperative for all these banks to monitor and manage their assets and liabilities in a proper way. This paper titled 'Asset Liability Management In Punjab National Bank -With Special Reference To Their Interest Rate Sensitivity" is aimed at measuring the interest rate risk in PNB by using Gap Analysis technique. The researcher has taken the concept of interest rate sensitivity because it is a brand new concept which is posing a lot of problems to the modern banks and no much study has been done on that aspect of banking..
... iv DR. SHIVAKUMAR DEENE Asst. ... & Non Profi... more ... iv DR. SHIVAKUMAR DEENE Asst. ... & Non Profit Accounting; Industrial Organization; International Economics & Trade; International Finance; Macro Economics; Micro Economics; Monetary Policy; Portfolio & Security Analysis; Public Policy Economics; Real Estate; Regional ... DR. ...
South Asian Journal of Marketing and Management Research, 2014
Competencies are the skills and knowledge that individuals use to develop both personally and pro... more Competencies are the skills and knowledge that individuals use to develop both personally and professionally. Most people capitalize on their skills to improve performance. As awkward as it sounds, competencies linked to performance lead to competence. Today's successful professionals need to be competent in their technical skills, as well as in how they interact with other individuals. According to a Chartered Institute of Personnel and Development (CIPD) 2007 Survey Report, problem solving, communication skills, teamwork, and the ability to deliver effective customer service are among some of the competencies that employers look for most often. The demographic factors of the employees are taken into consideration in analysis. The research area is Associated Cement Company ltd and the employees of ACC are the samples under study. The researcher has taken ACC Ltd as the field of study since not only extensive training is given to develop the skills but a holistic training plan i...
“Crowd sourcing” is a brand new concept which has started to make wave in the field of management... more “Crowd sourcing” is a brand new concept which has started to make wave in the field of management'. It refers to the process of outsourcing of activities to an online community or crowd in the form of an open call. Any member of the crowd can complete the assignment who will then be paid for his efforts. This phenomenon is increasingly noticed in the field of advertising where companies have started generating ideas and strategies of advertisement from crowd, for a better realistic approach. The process is speedy and is less expensive in terms of time and money. This paper is an attempt to put light on the various nuances of “crowd sourcing”, the methodologies involved and its impacts related to competitive segment of business. The success mantra of crowd sourcing is the power of crowd that drives the future of management.
A wholesale distributor for plumbing, electrical, hardware, cleaning and recyclable plastic produ... more A wholesale distributor for plumbing, electrical, hardware, cleaning and recyclable plastic products have 11 sales executives covering from Coimbatore. They are assigned territories in Tamil Nadu and certain areas in Kerala and Karnataka .The wholesale distributor's main aim is toimprove the percentage of lead conversions to intoactual sales. A six sigma quality improvement initiative was designed and the successful implementation of the same delivered results.
There is paradigm shift in the way consumers make their purchases as social distancing defines th... more There is paradigm shift in the way consumers make their purchases as social distancing defines the new norm. There is an over reliance on the digital medium and both the consumers and the marketers have started to embrace the same. The customers have become more active in social media networking and the change can be observed not only in their lifestyles but also in their attitudes and perceptions. So it becomes really imperative that this new channel that the marketers are going to rely on has to tailor itself according to the vicissitudes. The digital marketing has brought in transformations in the purchase patterns. Purchases are no longer a group function and neither is it made consciously .This individual exercise is controlled by the brain. So an individual's neurological elements and his brain becomes the deciders in a purchase activity. There is a call for exploring methods that can entice one's brain and thereby help a brand to perpetually map itself high up in this pivotal organ. This paper highlight's the unexplored relationship and the dependency of digital marketing models on neuromarketing sciences. Neuromarketing is an emerging field in marketing. This nascent marketing strategy connects the subconscious and the emotional facet of a consumer to a brand by the application of various neurological multipliers. Of late, neuromarketing has gained a lot of credibility that most of the marketers have started to wake up to the promising calls of this technique and to harness its potentiality in the digital marketing medium. This paper attempts to analyze the applications of neurosciences on the customer engagement models on digital media.
Till yesteryears marketing revolved around mass marketing. The focus on marketing as a domain was... more Till yesteryears marketing revolved around mass marketing. The focus on marketing as a domain was primarily only on reaching the customer and disseminating information about the brands and the products. Advertisements and other promotion methods practically imposed the products on the customers. Customers were left with limited choices, the result; customers had to compromise on their purchase decisions and finally zero down on the products or the brands available. Here the question that remains unanswered is whether the customers are really satisfied with the products? Or is it that marketing is all about imposition rather than satisfaction. The world is going through a phase of digital transformation and so is marketing and its practices, Artificial intelligence in its new avatar is bringing about a paradigm shift in the marketing practices. From clouding, the digital world has moved towards data, which is the epicentre of any AI applications. AI uses many data related applications .The predictive analysis weaves in innovative marketing strategies that helps and assist the contemporary customers in the purchase journey. Every interaction of a customer with a product or service is utilised by the data driven market for the future optimisation. This paper highlights how the business houses embrace AI and its applications for enhancing the marketing experiences of a customer. The subsections of AI namely the deep learning, machine learning are bringing about a metamorphosis of the modern markets
A wholesale distributor for plumbing, electrical, hardware, cleaning and recyclable plastic produ... more A wholesale distributor for plumbing, electrical, hardware, cleaning and recyclable plastic products have 11 sales executives covering from Coimbatore. They are assigned territories in Tamil Nadu and certain areas in Kerala and Karnataka .The wholesale distributor's main aim is toimprove the percentage of lead conversions to intoactual sales. A six sigma quality improvement initiative was designed and the successful implementation of the same delivered results.
The perceptions of individuals play a very important role in advertising. The effectiveness of an... more The perceptions of individuals play a very important role in advertising. The effectiveness of an advertisement depends on how well the various elements fit in to give a holistic outcome to the objective underway. Advertisements impress the prospective buyers through its word jargons, music, theme, and presentation style. Further, the posing celebrity model captivates the attention of the audience in order to create an interest and tempt them to purchase the product or a service. The repeated association of a brand with a celebrity may ultimately lead consumers to think that their brand possesses the attractive qualities that are similar to the celebrity's quality. If the brand matches well with its ambassador then the success of the advertisement and the results there on to is guaranteed.Marketers are in a constant quest to achieve the best; this research is a one step towards this quest to bring about the best in advertising using the TEARS model.
P u b l i s h e d b y : T R A N S A s i a n R e s e a r c h J o u r n a l s TAJMMR: T R A N S A s... more P u b l i s h e d b y : T R A N S A s i a n R e s e a r c h J o u r n a l s TAJMMR: T R A N S A s i a n J o u r n a l o f M a r k e t i n g & M a n a g e m e n t R e s e a r c h ( A D o u b le B l i n d R e fe r e e d & R e v ie we d I nt e r na t io na l J o ur na l) ABSTRACT
The praxis of celebrities being used for endorsements has proliferated over time. Despite the cos... more The praxis of celebrities being used for endorsements has proliferated over time. Despite the cost and the risks involved with this technique of advertising, it is been used quite extensively in the present era. The instrument of celebrity endorsement has nowadays become a pervasive element in advertising and communication management. A thorough inquiry of related literature revealed that for advertising, only essential way of fixing target audience or market segmentation is by studying the behaviour pattern and current communication effects on the demographics, psychographics or personality traits of the consumers. All the above listed factors were influenced greatly by the advertisements. Each individual has a unique set of needs, aspirations and motivations. Each one has both physiological and psychological motivational force. Each one fulfils these motivations by different means
Financial sectors reforms, especially reforms relating to interest rate deregulation has given an... more Financial sectors reforms, especially reforms relating to interest rate deregulation has given an awakening call to the modern sector banks. The prime motive of all the banks is to maximize the profitability at the same time they will have to maintain sufficient liquidity for attracting the depositors. To maintain and fulfill these objectives it has become imperative for all these banks to monitor and manage their assets and liabilities in a proper way. This paper titled 'Asset Liability Management In Punjab National Bank -With Special Reference To Their Interest Rate Sensitivity" is aimed at measuring the interest rate risk in PNB by using Gap Analysis technique. The researcher has taken the concept of interest rate sensitivity because it is a brand new concept which is posing a lot of problems to the modern banks and no much study has been done on that aspect of banking..
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