Papers by DMR Dissanayake
Technium Social Sciences Journal, Feb 1, 2021
Branding is extendedly connected with consumers, and multiple engagements are found in the litera... more Branding is extendedly connected with consumers, and multiple engagements are found in the literature explaining how brands connect to human life. Brand community or tribalism is a vastly discussed phenomenon explaining how brands are engaged with consumers as a community moral. Brand community or similarly claimed brand tribalism was investigated with different consumer behavioural aspects to explain how tribalism leads to favourable brand relationship behaviours. The contemporary literature reveals the power of virtual brand communities as well. Meanwhile, the notion of radicalism signifies how consumers and brand become interconnected with exclusive bonds which sometimes exclude the commonalities in a given society. However, the tribalism and radicalism are found a fit with each other whilst arguments are reflected on radicalism against social cohesion. Alongside, this paper addresses this interesting explanation by reviewing the concept of tribalism supported by empirical evidence and theoretical associations. Additionally, the article reveals radicalisms and its influence on consumers based on cases to bridge practical evidence with empirical claims. The notion of social cohesion was discussed with its fundamentals against the explanations given on radicalism. Conclusively, paper contributed to review those concepts and organised an explanation of empirical arguments. Paper presents a discussion supported by theoretical models and conceptual models proposed by authors to synthesise the variable relationships. Finally, it concluded future research directions mentioning specific research scopes to be concerned.
Perspectives of Innovations, Economics and Business, Apr 3, 2012
The main objective of this study was to identify the critical factors that affecting the implemen... more The main objective of this study was to identify the critical factors that affecting the implementation of environmental management systems (EMSs) of manufacturing SMEs in Sri Lanka. Out of twelve factors, management commitment, professional expertise, financial resources, stakeholders and environmental information are identified as key factors. Based on the survey results, it is proposed that the government should play an important role in promoting environmental management in SMEs. It is necessary for the government to provide active support in the aspects including mandatory policy, encouraging policy and supporting policy.
International journal of business and management, Oct 12, 2018
Celebrities act as a credible communication source for many marketing and community-related commu... more Celebrities act as a credible communication source for many marketing and community-related communications. Community commitment for brands has been researched across the countries. Commitment of communities is an important matter for brands to meet desired responses within community-based brand building programs. Community commitment within disaster management is one of the national level priorities in many countries including emerging economies in Asia. Celebrities are used as a credible source to educate and motivate communities to get aware or actively participate in disaster management activities. This paper employed a quantitative survey method aiming the communities who actively engaged with disaster management programs sponsored or endorsed by celebrities in Sri Lanka, a country extendedly applies community-based disaster management strategies. Hypotheses were formed on how celebrity credibility influences brand community commitment to engage with disaster management activities whilst mediating effect of brand community trust is also hypothesized. A size of 230 sample was contacted for the survey. Structural Equation Modeling (SEM) was executed testing the hypotheses by using AMOS 20 software. Results verified celebrity credibility influences brand community commitment. Analysis proved brand commitment trust acts as a mediator on the effect made by celebrity credibility on brand community commitment within disaster management programs.
Celebrity endorsements have been found in practice and studied in theories as a wider perspective... more Celebrity endorsements have been found in practice and studied in theories as a wider perspective. Celebrities provide endorsement as expert opinions, being a spokesperson for a product, or just being associated with a product (McCracken 1989; Seno and Lukas 2007). As per the published literature, it is about 25% of all television and print advertisements in the United States have featured celebrities (Erdogan, Baker & Tagg, 2001; Shimp, 2008), and endorsement contracts are estimated to be 10% to 25% of total advertising expenditures (Ding et al., 2010). Futher, Li (2011) said nearly $10 billion more to promote celebrity endorsements due to powerful effect it occupied on products being endorsed. But, it was said (Racula, 2012, Abdussalam, 2014) that celebrity's image does not guarantee success and it deals with advertising risks. The latest source argued that it is as an expensive source of communication and may generate conflicting messages when he or she endorses various brands. Karasiewicz & Martyna (2014). However, Till and Busler (1998, 2000) have examined attractiveness versus expertise as a match-up factor in celebrity endorsement, and found a general attractiveness effect on brand attitude and purchase intention. Further, Hung, Kineta (2014), justified links between entertainment motives and experiences influence endorsed brand attitude. Accordingly, it has a clear argument on the effectiveness of celebrity endorsement towards brand performance, particularly brand attitude and purchasing intention. Par with the said, via the reviewed literature sources, this study discusses how the relationships or impacts between celebrity endorsement and brand attitudes of the products endorsed could be mediated or moderated. Paper suggests how the future studies to be carried out with the gravity of newness contributing for the new knowledge and practice.
Mental Health Review Journal
Purpose The purpose of this study is to explore mental health difficulties, including risk and pr... more Purpose The purpose of this study is to explore mental health difficulties, including risk and protective factors, which may impact on symptom severity after exposure to crisis situations (war, terrorism and/or natural disasters), among first responders from uniformed services. Design/methodology/approach Peer-reviewed journal articles published in English between January 2012 and March 2022 were searched in ProQuest, Wiley, Google Scholar and PubMed databases. In total, 12 articles were obtained from an original screening of 94,058 articles. Full article texts were screened for content and quality by two reviewers, with high agreeability. Findings Post-traumatic stress disorder and depression were the most common diagnoses. Risk factors identified were pre-deployment factors of overweight, low cognitive ability and social support, existing emotional difficulties, negative childhood experiences and stressful life events; during crisis situations factors of higher frequency and subje...
Technium Social Sciences Journal, 2021
Branding is extendedly connected with consumers, and multiple engagements are found in the litera... more Branding is extendedly connected with consumers, and multiple engagements are found in the literature explaining how brands connect to human life. Brand community or tribalism is a vastly discussed phenomenon explaining how brands are engaged with consumers as a community moral. Brand community or similarly claimed brand tribalism was investigated with different consumer behavioural aspects to explain how tribalism leads to favourable brand relationship behaviours. The contemporary literature reveals the power of virtual brand communities as well. Meanwhile, the notion of radicalism signifies how consumers and brand become interconnected with exclusive bonds which sometimes exclude the commonalities in a given society. However, the tribalism and radicalism are found a fit with each other whilst arguments are reflected on radicalism against social cohesion. Alongside, this paper addresses this interesting explanation by reviewing the concept of tribalism supported by empirical eviden...
International Journal of Business and Management, 2018
Celebrities act as a credible communication source for many marketing and community-related commu... more Celebrities act as a credible communication source for many marketing and community-related communications. Community commitment for brands has been researched across the countries. Commitment of communities is an important matter for brands to meet desired responses within community-based brand building programs. Community commitment within disaster management is one of the national level priorities in many countries including emerging economies in Asia. Celebrities are used as a credible source to educate and motivate communities to get aware or actively participate in disaster management activities. This paper employed a quantitative survey method aiming the communities who actively engaged with disaster management programs sponsored or endorsed by celebrities in Sri Lanka, a country extendedly applies community-based disaster management strategies. Hypotheses were formed on how celebrity credibility influences brand community commitment to engage with disaster management activit...
There are mainly six local companies in Sri Lanka operate on cable manufacturing and trading busi... more There are mainly six local companies in Sri Lanka operate on cable manufacturing and trading business namely ACL Cables, Kelani Cables, Sierra Cables, Ruhunu Cables, Kamal Cables and Orange Cables. As ACL Cables and Kelani Cables are in the export market, they manufacture their cables complying with the British and Australian Standards.This study is based on “Kelani Brand” which is currently exporting to Maldives, Bangladesh and India in the region. Branding a cable product is a critical challenge where it has to cater for both consumer market and industrial segments. Researcher specially focused on how the said Cable brand has effectively acclimated to branding strategies rather operating as a generic product. Special reference was made to study how the organizations strategized the functional and emotional brand appeals to develop brand equity for the end-user market. Study has been conceptualized brand building variables as independent factors and purchasing decision as the depen...
Service quality strategies executed among mobile communication service providers of Sri Lanka hav... more Service quality strategies executed among mobile communication service providers of Sri Lanka have been aggressive due to intensive competition exists. Customers do have multiple options to bargain on mobile service providers, and customers switching behavior has been frequent evidence in this industry. This study focused on analyzing the impact of service failures on customer switching behavior. Three types of service failures namely Core Service Failure (CSF), Service Encounter Failures (SEF) and Response to Service Failure (RSF) had been observed on their impact on switching behavior. The sample consisted with 150 respondents selected out of pre paid customers, and the data were collected by using structured questionnaire. Two hypotheses were tested by using descriptive and inferential statistics. It was reported that CSF had the highest impact than SEF and RSF on switching behavior followed by 3. 031 of mean value and 0.674 of standard deviation. CSF has found less correlation w...
This case study publication discusses the content of how an organization has been evolving thorou... more This case study publication discusses the content of how an organization has been evolving thorough different strategic moves in terms of market dynamics,managerial practices and in overall, the way learning experiences were met. The contribution to practice of this publication is to abstract the points on how an organization to be learnt through strategic approaches as responding to shortcomings found in managerial practices. Teachers may use each of main chapter or episode as to develop teaching notes.
Growing up Milk Powder Market of Sri Lanka seems to be an aggressively a competitive context sinc... more Growing up Milk Powder Market of Sri Lanka seems to be an aggressively a competitive context since multinationals largely operate with extended brand building strategies. The promotional budget and operational investments undertaken by those brands should be rationalized in par with brand performance. Researcher has focused this context in building the research problem and accordingly conceptualized the study with three independent variables namely brand values, brand benefits and brand personality as brand strategies. The dependent variable was customer buying intention. It has followed a deductive approach as the overall research design. Three hypotheses were tested in this study by using correlation analysis and descriptive statistical analysis was conducted to reveal the customer responses towards branding strategies undertaken by practitioners. It has given the conclusion along with key recommendations as contribution to practice at the end of the paper.
This study discuss about middle management attitudes towards ERP contribution to the performance ... more This study discuss about middle management attitudes towards ERP contribution to the performance of the organization. Researchers selected four companies which use ERP systems in Colombo, and two executives from each department such as Finance, Marketing, Production, Inventory and HR of each company were interviewed with structured questionnaire and altogether 40 respondents were considered for the study. The findings of the study revealed that there is a relationship between ERP features and its impact on business performance. However the relation was identified as positive weak. In other words selected companies ERP systems have been influenced to the performances of their business to small degree. When ERP is newly implemented to a company a lot of employees are not happy with the change because of they had a fear for change, new learning and system advancement. It was further revealed that current ERP system to another company specially due to not achieving what they expected.
Personal grooming is one of the fast growing markets in anywhere in the world whereas huge brand ... more Personal grooming is one of the fast growing markets in anywhere in the world whereas huge brand completion is noticed at a hype even in Sri Lanka. The foreign makeup products brands found in local market is evidence in Sri Lankan context to study the brand related behavior referring to one of the product scopes found in personal care categories. The purchasing decision related to foreign made makeup products referring to female segment has been recognized by the researchers as worth to study depending on the life style rationale of ladies in local market since it could provide constructive insights for crafting marketing related decisions. In par with the same, researchers have focused on studying the impact of Brand Awareness, Brand Association and Brand Perceived Quality on female consumers‟ buying decision of foreign makeup products. The research approach of the study is deductive discipline and primary data were gathered followed by a structured questionnaire. The relationships...
The pharmaceutical industry is one of the rapidly growing industries in global and even local con... more The pharmaceutical industry is one of the rapidly growing industries in global and even local contexts. Industry practices referring to marketing and business development are found as peculiar in terms of its norms and legal frameworks operate. The " transplant segment " of the medical sector in Sri Lanka too seems to be a competitive segment as per the intensity of investment and competition exist. Having focused to the behavioral significance of this product segment in Sri Lankan context, researchers investigated about how customer relationship practices impact to develop perception and market positioning of the product brands. Researchers used 40 sample units (medical professionals) from different areas where the transplant surgery methods being implemented actively, and empirical data were collected through structured questionnaires. The independent variables were recognized as four variables namely personnel sponsorship, institutional sponsorship, continuous medical e...
This study discuss about middle management attitudes towards ERP contribution to the performance ... more This study discuss about middle management attitudes towards ERP contribution to the performance of the organization. Researchers selected four companies which use ERP systems in Colombo, and two executives from each department such as Finance, Marketing, Production, Inventory and HR of each company were interviewed with structured questionnaire and altogether 40 respondents were considered for the study. The findings of
The commercial banking sector in Sri Lanka has been rapidly growing in the last two decades. The ... more The commercial banking sector in Sri Lanka has been rapidly growing in the last two decades. The entire banking sector consists of both private and public sector banks, and private sector banks have been diversifying tremendously compared to the public sector. The public sector banks are implementing restructuring strategies to face these competitive forces aroused by the private sector commercial bankers. However, the service quality improvements, differentiation of service marketing and continuous customer service enhancements are the critical successive factors in this industry. This study was based on both primary and secondary data. The primary data was collected from a sample survey that was conducted in six districts namely Colombo, Gampaha, Kurunegala, Anuradhapura, Kandy and Galle. Then, 300 respondents who are customers of banks having experiences in both public and private sector banks, were asked to answer the prepared questionnaires. The service quality and customer ser...
Sri Lanka is one the fast growing markets for the mobile communication service, and it is nearly ... more Sri Lanka is one the fast growing markets for the mobile communication service, and it is nearly 1.2 millions of subscribers are found in Sri Lankan market by 2008 ( TRC statistics: Sri Lanka 2008). Currently there are five industry competitors operate in this market, and it has found an aggressive competition over each other in terms of service factors and value proposition. As a result of that the switching behavior of customers has been frequently happening alone with strong customer bargaining power. This study was focused on the switching behavior of prepaid customers, and 150 respondents were selected under stratified probability sampling method. Data were collected through structured questionnaire alone with Likert scale. Two sets of independent variables were identified as per the literature reviews namely service failure factors and value proposition factors. An inferential statistical analysis was used to analyze the collected data. The ?Logit Regression Model? was used to...
Perspectives of Innovations, Economics and Business, 2010
Sri Lanka is emerging as service sector driven economy with the GDP penetration of 50%-60% from s... more Sri Lanka is emerging as service sector driven economy with the GDP penetration of 50%-60% from service sector. After imposing the open economy policy in 1977, local brands had to gear ahead with intensive competition came from international brands. Telecommunication industry of Sri Lanka has been dominated by international brands, but local brands are strategically promoting the concept of country of origin (CO) or being local as a motive for citizens to deliberately purchase locally originated brands. In this context researchers viewed this branding practice, and selected 200 respondents from four geographical areas under the stratified probability sampling method to investigate the effect of country of origin in terms of brand performance. Both descriptive and inferential statistical analysis executed by PCA (principal component analysis) factor analysis accompanied with testing two hypotheses revealed that Country of Origin (CO) or promoting as being local had impacted less significantly on brand awareness and recalled power development of telecommunication brands against the competitive foreign brands. However, it has a significant impact on brand recalling power.
Asian Social Science, 2018
Brand activations is claimed as a notion found within experiential and behavioral contexts of bra... more Brand activations is claimed as a notion found within experiential and behavioral contexts of branding. There are empirical studies claim brand activation is inline within the scope of event marketing. As per some arguments, brand activation finds itself imprecise foundation to explain its theoretical foundation. Supportively, studies are highlighting theoretical and empirical scant in examining influence of brand activation though practices are extendedly found. Alongside, this paper attempts to review the notion of brand activation in relation to empirical explanations, cases and its presence in different scenarios. Authors followed literature review as the main research strategy whilst specific attention was made to Asian market context in explaining cases and practices. Accordingly, paper investigates the concept of brand activation in relations to different scopes including branding, consumer behavior whilst digital or viral marketing platforms are also referred. Authors discus...
Financial literacy and quality of life amongst cancer patients in Sri Lanka, 2023
The quality of life has been widely examined by social science researchers with reference to diff... more The quality of life has been widely examined by social science researchers with reference to different lifestyle-related issues of people across the world. It has made an eye-opening contribution by many authors educating the importance of quality of life for patients suffering from different diseases including cancers as one of the critical scopes. Alongside this, this study aimed to examine how financial literacy and social support could impact the quality of life of cancer patients in Sri Lanka with a rationale for its social and community impacts. Design/methodology/approach: The variable of financial distress was considered the main independent variable within the scope of financial literacy to examine its influence on the quality of life of cancer patients. Additionally, this study investigated how social support influences the quality of life of cancer patients supported by empirical evidence. It followed a quantitative research method in line with the required inclusions for an acceptable methodology. Respondents were selected for the survey with a questionnaire followed by a convenient sampling method. The final analysis was limited to 187 respondents due to the incompletion of the questionnaires filled in by the sample units. The hypotheses were tested by using the CB-SEM model supported by Amos-23 software and the descriptive analysis was executed by using the SPSS-21 package. Findings: The main findings of the study were discussed in the article in line with the two hypotheses tested. In brief, results proved that financial distress (FD) has a significant impact on the quality of life (QoL) of cancer patients. Additionally, it has tested the hypotheses related to how social support (SS) impacts on quality of life (QoL) of cancer patients. The results verified that social support experienced by cancer patients significantly influences the quality of life of cancer patients. Originality: The cancer patients in Sri Lanka should be supported by a holistic approach besides the treatments. Alongside this, this paper contributes new knowledge of examining how the quality of life of cancer patients has been influenced by financial distress and social support in line with the empirical and practice gaps noticed. In addition, this study contributes to the main scopes mentioned by sustainable development goals (SDG) with reference to the local context as it provides new knowledge for social and community-related issues. Implications: The findings of the study could be used by the health sector authorities and social welfare service organizations to come up with policies and programs to make life better for cancer patients in terms of financial and social aspects.
Uploads
Papers by DMR Dissanayake
in 1949 and was initially engaged in re-trading used tyres. He
initiated the concept of attaining the maximum use of Sri
Lanka's natural rubber, through home-grown manufacture, in
conceiving the idea of tyre rebuilding and the manufacture of
rubber goods. Later, the company gradually began to import
new automotives and related products through agreed tie-ups
with some of the world’s leading automotive manufacturers.
Following a period of growth, the company was listed on the
Colombo’s Stock Exchange in 1969. In 1981, the company
secured the agency for Yamaha motor-cycles, and in 1992
signed an agreement with Maruti Udyog of India. Since then,
AMW has secured distribution agreements for Yamaha marine
products, Gizmo/Effie mopeds, Renault automobiles, Eicher
commercial trucks and Piaggio auto-rickshaws. The company
also secured an authorized dealership for Suzuki automobiles in
June 2006. Since 2003, AMW has maintained its position as the
country’s leading distributor of new passenger cars. Most of the
brands represented by AMW are among the most sought after in
the domestic market. In 2005, AMW accounted for around 31%
of total passenger car registrations, of which Maruti alone made
up about 26%. In 2006, AMW’s total revenues and operating
profits amounted to LKR 8,983mn and LKR 954mn
respectively, of which approximately 65% was derived from the
sale of passenger cars. The company is also the sole distributor
for Yamaha motor-cycles and outboard-motors, Eicher heavy
vehicles and has several other manufacturing interests.