Gizem Özgürel
Balıkesir Üniversitesi Burhaniye Uygulamalı Bilimler Yüksekokulu Dr. Öğr. Üyesi
Address: Balıkesir Üniversitesi Burhaniye Uygulamalı Bilimler Yüksekokulu
Ören, Enver Güreli Cd. No:115, 10700 Burhaniye/Balıkesir
Address: Balıkesir Üniversitesi Burhaniye Uygulamalı Bilimler Yüksekokulu
Ören, Enver Güreli Cd. No:115, 10700 Burhaniye/Balıkesir
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Papers by Gizem Özgürel
Coğrafi İşaretli Ürünlerin Gastronomi Turizmi Hareketlerindeki Rolünün Bölgesel Açıdan Değerlendirilmesi
Dr. Öğretim Üyesi Emin ARSLAN
BÖLÜM 2:
Gastronomi Festivalleri
Dr. Öğretim Üyesi Emrah KESKİN
BÖLÜM 3:
Kültür Turizmi ve Dijitalleşme
Dr. Öğretim Üyesi Günay EROL
BÖLÜM 4:
Turizm ve Terörizm İlişkisi Kapsamında Yapılan Araştırmalara Yönelik Bir Değerlendirme
Dr. Yusuf DÜNDAR, Arş. Gör. Dr.Cemal Ersin SİLİK
BÖLÜM 5:
Türkiye’nin Kırsal Turizm Potansiyelinin Değerlendirilmesine Yönelik Swot Analizi
Dr. Öğretim Üyesi Özgür YAYLA
BÖLÜM 6:
Çocuk Dostu Otellerde Tesis Yönetiminde Dikkate Alınması Önerilen Sağlık Ve Güvenlik Talimatları:
Abta Örneği
Öğr. Gör. Dr. Gizem ÖZGÜREL, Dr. Ebru Nalan CEYLAN,
Prof. Dr. Cafer TOPALOĞLU
BÖLÜM 7:
Boş Zaman ve Rekreasyon
Dr. Öğretim Üyesi Muhammet Cenk BİRİNCİ, Doç. Dr. Evren GÜÇER
BÖLÜM 8:
Tokat İlinin Termal Turizm Potansiyelinin Değerlendirilmesi
Dr. Öğretim Üyesi Hakan KENDİR
BÖLÜM 9:
Botanik Turizmi
Dr. Öğretim Üyesi İlker ÇİNBİLGEL
BÖLÜM 10:
Maddi Olmayan Sermaye Türlerinin Turizm İşletmeleri Açısından Değerlendirilmesi
Dr. Öğretim Üyesi Emrah ÖRGÜN
BÖLÜM 11:
Restoran İşletmelerinde Hizmet Hataları ve İyileştirilmesi
Dr. Öğretim Üyesi Vedat YİĞİTOĞLU
BÖLÜM 12:
Rekreatif Bir Etkinlik Olarak Sokakta Yemek
Dr. Öğretim Üyesi Ali SOLUNOĞLU
A STUDY ON THE INTERACTIONS BETWEEN FOREIGN RESIDENTS
AND LOCAL PEOPLE IN THE TOURISM DESTINATIONS
ÖZGÜREL, Gizem
Doctorate, Department of Tourism Management
Thesis Supervisor: Prof. Dr. Cevdet AVCIKURT
2020, 306 pages
Globalization, migration and tourism phenomena lead to the encounters of people with
different origins, cultures and lifestyles in tourism destinations, creating interaction
and individual and social changes. In this study, it has been investigated whether the
foreign residents who settled in Marmaris, who has the same nationality as the tourists
coming to the region, have positive relations with the local people and / or how positive
they are. The effect of community sense, social distance and quality of life on social
interaction and social interaction on tourism attitudes were determined as research
model. The phenomenon of social interaction in tourism destinations has been dealt
with a space-based approach and has been tried to be understood from the point of
view of foreign residents and local people. In this study, data were collected from 382
foreign residents and 495 local residents using quantitative research method.
According to the results, total change in social interaction level of resident foreigners
is explained as 29.4% community feeling, social distance and quality of life (R
2=
0,294). The sense of community increases the level of social interaction (ß=0,468).
The social distance did not affect the level of social interaction (p=0.067> 0.05).
Quality of life increases the level of social interaction (ß=0,210). The total change in
attitude towards tourism is explained by social interaction at the rate of 15.8%
(R2=0,158). Social interaction increases the attitude towards tourism (ß=0,405). For
local people; total change in the level of social interaction is explained by community
sense, social distance and quality of life at a rate of 23% (R2=0,230). The sense of
community increases the level of social interaction (ß=0,223). The social distance
reduces the level of social interaction (ß =-0,006). Quality of life increases the level of
viii
social interaction (ß=0,304). The total change in attitude towards tourism is explained
by social interaction at a rate of 13.1% (R2=0,131). Social interaction increases the
level of attitude towards tourism (ß=0,380). The findings of the study show that the
foreign-local relations established in Marmaris are realized in a positive, high quality
and sincere manner, they attach great importance to the interaction with each other and
they are highly satisfied with their contacts with each other. These results support the
argument “Tourism serves world peace”. In addition, it was concluded that cultural
differences are effective factors, except for the short duration of the tourist's
destination in terms of the reasons for the inconsistencies and disagreements between
the tourist and local people.
Keywords: Marmaris, Community Sense, Social Interaction, Social Distance, Quality
of Life, Attitude Towards Tourism in Tourism Destinations, Foreign Residents,
Marmaris Turkey
TURKEY
Abstract: Traditional Turkish breakfast reflects both the food and beverage
culture and the diversity of agricultural products of a destination with its
regional characteristics. Having a special and important place in Turkish
cuisine and proven to be beneficial for human health, breakfast is considered
the most important meal of the day. On the other hand; festivals, which have
many functions such as tourism, entertainment, education, social interaction,
business, trade and inspiration, offer tourists environments where various
sensory experiences are experienced by discovering new destinations and
making it possible to interact with the local people. It is possible to say that
especially rural communities evaluate gastronomy festivals for various
purposes such as promoting their local products, providing regional
promotion, reviving the local economy, increasing employment, making it
possible to share common cultural experiences, and extending the stay of
visitors in the region. In this direction, the interest in gastronomy-themed
festivals that combine agriculture, food, tourism and gastronomy in Turkey
continues to increase. Among the gastronomic-themed festivals group that
highlights the gastronomic values of destinations, breakfast festivals bring
breakfast lovers together. In addition, festivals have a special and important
place in the branding processes of destinations and in their efforts to highlight
their values. This explains the fact that breakfast-themed festivals offer
important opportunities to meet new tastes and cultures. From this point of
view, in this research; the current situation of the breakfast-themed festivals
in Turkey has been tried to be revealed. Within the framework of this purpose,
the breakfast-themed festivals held in Turkey and included in the local event
calendar were determined, and the determined breakfast festivals were
classified according to the provinces and their organization times.
Additionally, at the point of realizing the research purpose, qualitative
research method was adopted and document analysis was used to collect
research data. Based on the data obtained, it is discussed how breakfast
festivals in Turkey will benefit tourism at the highest level, and suggestions
for more effective marketing of breakfast-themed festivals are presented..
Key Words: Gastronomy, Festival, Breakfast Themed Festival, Destination
Promotion, Turkey
ALMA DAVRANIŞLARINI BELİRLEMEYE YÖNELİK BİR ARAŞTIRMA:
İĞNEADA ÖRNEĞİ
Dr. Öğretim Üyesi Aydın ÜNAL - Kırklareli Üniversitesi
Öğretim Görevlisi Doktor Gizem ÖZGÜREL - Muğla Sıtkı Koçman Üniversitesi
ÖZET
Çalışmada, Türkiye’nin Trakya Bölümü’nde Kırklareli ili sınırları içerisinde yer alan İğneada
destinasyonunu ziyaret eden yerli turistlerin destinasyon ve destinasyon turizm işletmeleri
hakkında deneyim ettikleri çevrimiçi satın alma davranışlarının belirlenmesi
amaçlanmaktadır. Bu kapsamda hazırlanan anket formu 1 Ağustos-20 Eylül 2019 döneminde
İğneada destinasyonunu ziyaret eden ve çevrimiçi satın alma deneyimi yaşayan toplam 310
yerli turiste yüz yüze iletişim kurularak ulaştırılmıştır. Anket formlarından elde edilen veriler
SPSS istatistiki veri programında analize tabi tutulmuştur. Araştırmaya dâhil edilen ve analize
uygun 290 anketten elde edilen verilerle yapılan analizler neticesinde turistlerin
çoğunluğunun tatilleri süresince en az bir (%29) veya 1-3 kez (%37) çevrimiçi satın alma
deneyimi yaşadıkları ve katılımcıların çevrimiçi satın alımlarında konaklama (%25), ulaşım ve
çevre gezileri (%33) ve yeme içme alternatiflerini (%23) deneyimledikleri belirlenmiştir.
Turistlerin çevrimiçi satın alma davranış boyutlarını; istenilen zamanda hizmet ve teslimat,
destek ve güvenlik, fiyat ve ödeme, içerik ve bilgilendirme algılamaları ve değerlendirmeleri
yüksek ve pozitif düzeyde gerçekleşmiştir. Yerli turistlerin araştırma ifadelerine katılımları ise
yüksek ve pozitif düzeyde ( x =4,36-4,60) gerçekleşmiştir. Turistlerin özellikle çevrimiçi
kanallarda ve araçlarda satılan ürünlerin ve hizmetlerin güvenilir şekilde teslimatının
yapılması, detaylı bilgilerinin bulunması, teslimat tarihlerinin önceden ve kesin olarak
bilinmesi, kredi kartı ve diğer ödeme yöntemleri ile ödenebilmeleri, satış yapılan kanalların
ve araçların kolay kullanılabilir olmaları, kişilere özel hazırlanmış indirim ve kampanya
bilgilendirmelerinin yapılması, kredi kartı ve diğer taksitli ödeme seçeneklerinin bulunması,
üyelik temelli kayıt ve üyelere özel kampanya bilgilendirmelerini yapılması ve ürünlere ve
hizmetlere yönelik satın alma sonrası destek hizmetlerinin varlığı ifadelerine katılımları
yüksek düzeyde gerçekleşmiştir. Ancak yine yüksek olmakla birlikte fiyatı düşen ürünlerin
ihtiyaç olmasa bile satın almaya teşvik etmesi, ürünlerle ve hizmetlerle ilgili paylaşılan
yorumlar, indirim ve kampanya bilgilendirmelerinin yapılması ifadelerine katılımları ise daha
düşük düzeyde gerçekleşmiştir.
Anahtar Kelimeler: Destinasyon, Satın Alma Davranışı, Çevrimiçi Alışveriş Deneyimi, Yerli
Turist, İğneada.
A RESEARCH ON DETERMINING THE DESTINATION ONLINE PURCHASE
BEHAVIORS EXPERIENCED BY TOURISTS: THE CASE OF İĞNEADA
ABSTRACT
In this study, it is aimed to determine the online purchase behaviors of domestic tourists who
visited the İğneada destination that is within Kırklareli province in Thrace Region of Turkey.
The questionnaire forms prepared in this context were delivered to 310 domestic tourists who
visited the İğneada destination and had online purchasing experiences between 1 August-20
September 2019, by communicating face to face. The data obtained from the questionnaire
12. Uluslararası Güncel Araştırmalarla Sosyal Bilimler Kongresi Tam Metinleri
854
forms were analyzed by use of the SPSS statistical data program. As a result of the analyzes
made with the data obtained from 290 questionnaires that were suitable for the analysis, it was
determined that the majority of the tourists had experienced at least 1 (29%) or 1-3 (37%) online
purchases during their vacations and that they experienced accommodation (25%),
transportation and sightseeing (33%) and food and beverage alternatives (%23) in their online
purchases. The perceptions and evaluations of service and delivery at the desired time,
support and security, price and payment and content and informing, that were the dimensions
of the online purchase behaviors of tourists were found to be high and positive. The
agreements of the domestic tourists with the research statements were high and positive (x ̃ =
4.36-4.60). The agreements of the tourists with the statements related to the reliable delivery
of the products and services sold to the tourists especially in online channels and tools;
presence of detailed information; knowing the delivery dates in advance and precisely; the
opportunity to pay by credit card and other payment methods; the easiness to use sales
channels and tools; the information about campaigns and discounts tailored for individuals;
the availability of credit card and other installment payment options; the membership-based
registration and member-specific campaign information and the presence of post-purchase
support services for products and services were high. However, although it was still high, the
tourists agreed with the statements related to encouraging the tourists to buy the products
with falling prices even if they were not needed; shared comments about products and services
and informing about discounts and campaigns at a lower level.
Keywords: Destination, Purchase Behavior, Online Purchase Experience, Domestic Tourist,
İğneada.