Conference Proceedings by Hélder Antunes
Given the objective of better perception of concepts, the development of the Marketing Entreprene... more Given the objective of better perception of concepts, the development of the Marketing Entrepreneur field in recent decades, this study aims to contribute to the theoretical field of Entrepreneurial Marketing. Has been prepared a systematic review of the literature, particularly relevant to the development of conceptual framework, evolution models and empirical studies. The systematization of concepts presented can be used by managers in defining strategy and planning policies of EM. We intend to contribute to the clarification of their field of study. The overlapping of the theories of conventional marketing, as well as the issues indicated by entrepreneurship lead to the development of marketing entrepreneur, as a spirit, an orientation. It translates into a process of looking for opportunities and growth companies that create value noticeable by the customer, through relationships, innovation, creativity and flexibility. Given the scarcity of this type of study in entrepreneurial marketing field can the systematization be used by managers, contribute to the development of new concepts and be used for new lines of future orientation. This work appears with the aim of better perception of concepts, their thread in the theoretical field, its evolution in recent decades, listing a conceptual systematization.
Papers by Hélder Antunes
The Human element in organizations, calls for the relief of the practices of human resources mana... more The Human element in organizations, calls for the relief of the practices of human resources management in small businesses. The identity of the economy, specificities and diversities justify higher incidence of research in this organizational dimension. HRM practices, have an impact on entrepreneurial efforts, risk taking and more proactive innovation. Mediate the corporate entrepreneurship and performance, emphasize behavior of buildings, attitudes, teamwork and training. It is necessary to understand and identify HRM practices in the creation of small businesses in their development, and characterize vocational training needs as well as new skills. In this work we opted for a qualitative study, a subjectivist approach into four regional companies, were interviewed entrepreneurs and employees. Resorted to content analysis for data analysis, privileging the perception of the participants. Integrating theories of strategic management of human resources and the vision based on resources, two moments were analyzed, they identified themselves as HRM practices present at the creation and development of the company, recruitment and selection and training. The performance evaluation was identified at the time of the company's development, increasing formalization and complexity, with the evolution on time and number of employees. The career development, was identified in both times and increases in proportion to the number of employees. The rewards and bonuses are affected in its formalization with increasing company size, the two moments. The creation of the company are necessary training initiatives in financial management and HRM, in organizational development are necessary technical skills of the business area, continued development of the areas of management and
Practices of human resource management (HRM) have an impact on business efforts, making the accep... more Practices of human resource management (HRM) have an impact on business efforts, making the acceptance of risks and innovation more pro-active. It therefore becomes necessary to understand and identify the HRM practices present in the creation of micro and small firms, as well as in their development, and characterise the needs of professional training and new competences. From a qualitative approach, in four micro and small firms, business-people and collaborators were interviewed to identify the specific HRM practices present at the beginning of activity in this type of organisation. Data treatment was through content analysis. Analysis of the organisation’s creation and development stages identified as critical HRM practices recruitment and selection and professional training. Performance assessment was identified at the time of firm development, increasing in formalization and complexity over time and as the number of collaborators grows. The formalization of rewards and bonuses...
Journal of Innovation & Knowledge, 2020
The objective of this research is to understand the link and evolution between the concepts of kn... more The objective of this research is to understand the link and evolution between the concepts of knowledge management, organizational learning and memory. Seeking a better clarification of concepts, discussing them in the theoretical field, understanding their evolution in the last decades. A systematic literature review was developed by synthesizing concepts. From two databases, a total of 2511 scientific articles between 1960 and 2017 were analyzed, divided into two studies. Organizational learning is seen as a dynamic process based on knowledge and is translated through various levels of activity. The ability of an organization to use and leverage the knowledge is heavily dependent on its Human Resources, which are effectively who creates, shares and uses that knowledge. Knowledge management is seen as the management of the processes of creation, storage, access, and dissemination of the intellectual resources of an organization. Organizations must consider your main objective as increasing the capacity of individuals and organizational knowledge enhancers. Managers should pay special attention to the more general knowledge associated with the context of the firm, as it supports the introduction of various types of innovation. Knowledge can be encouraged by a set of collaborative practices of HRM. We can consider organizational learning as a process and organizational memory as the corresponding output. Thus, establishing the relationship that the organizational memory is a consequence of organizational learning. Key concepts that can be used in the new future research are summarized, highlighting its application and diagnosis for organizations, fomenting the strategic decision-making.
Entrepreneurship Research Journal, Jul 12, 2018
Considering the importance that entrepreneurship takes in the economies of most countries, the ai... more Considering the importance that entrepreneurship takes in the economies of most countries, the aim of this study was to compare two different geographical areas, studying the characteristics and variables of entrepreneurship that act as driving forces in the creation of new businesses. So, two locations from the Global Entrepreneurship Monitor (GEM) database were identified and categorized, namely Latin America (LA) and Western Europe (WE). Nine dimensions were selected, in order to test and clarify distinguishing patterns in these two locations in terms of entrepreneurial propensity. We used a quantitative methodology to analyze and verify 13 variables, using statistical techniques, in particular the tests of Kolmogorov-Smirnov, Mann-Whitney Test, T-test and ANOVA. The results indicate that during the year of 2015 the population demonstrated bolder entrepreneurial characteristics in LA than in WE, however, statistically analyzing a set of variables indicated by the model, the WE countries show a higher mean value than in LA. As a comparative study, we propose that the findings can be used as a starting point in formulating new government policies, in particular in these geographical areas, contributing to the development of the entrepreneurship field.
This study aims to provide a meaningful contribution to the theoretical field of entrepreneurial ... more This study aims to provide a meaningful contribution to the theoretical field of entrepreneurial marketing (EM), by listing a conceptual systematization of the EM field, considering its evolution in recent decades. An extensive search has been carried out in the database Web of Science with the term "Entrepr * Marketing". The selection included the years from 1900 to 2016, in English and Portuguese and the research was conducted on 12 December 2016. It was compiled a bibliography of all publications related to the research (49 articles), in this database. The systematization of concepts presented can be used by managers in defining strategy and planning policies of EM. Our findings detail three clusters in EM research, which help in contextualising the literature review: (1) cluster 1 - entrepreneurial marketing process; (2) cluster 2 - international new venture; (3) cluster 3 - entrepreneurial orientation. This work contributes to a better understanding of the concepts, t...
Journal of Research in Marketing and Entrepreneurship
Purpose The purpose of this paper is to identify the state of the art on publications related to ... more Purpose The purpose of this paper is to identify the state of the art on publications related to “Business Marketing” over the past 10 years (2010–2020) and available in the SCOPUS database. Design/methodology/approach In this research, a bibliometric study on entrepreneurial marketing (EM) was performed. The articles were selected from the SCOPUS database and dated from January 1, 2010 to July 11, 2020. Findings In total, 124 articles on the area of business management were identified, they are written in English. Through the systematization of these articles, it was found that the majority of the publications and citations about EM are from the year 2020 (378 articles), respectively, with 17 citations. The Journal of Research in Marketing and Entrepreneurship was the most published on the subject and obtained the highest number of citations over the past 10 years. The authors that obtained the highest number of citations were: Jones and Rowley (2011b) with 101 citations and Mort e...
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Conference Proceedings by Hélder Antunes
Papers by Hélder Antunes