Learning outcomes 1. To analyze the various business models and choose the best model to contribu... more Learning outcomes 1. To analyze the various business models and choose the best model to contribute maximum profit to the company.2. To understand the importance of customer management with the help of the Net Promoter Score in the food retail context.3. To develop customer loyalty strategies and implement them to improve customer management? Case overview/synopsis 39 Bakers, a multi-outlet bakery chain in Jammu, India, is run by its founder Gagan. 39 Bakers, through its retail outlets across the Jammu region, offers a variety of products, ranging from bakery items that include blends of Indian and Italian cuisines, offering more than 1000 stock keeping units (SKUs). Through its high-quality offerings at an affordable price range, the brand has carved a niche in the hyper-competitive bakery market of the Jammu region. Gagan, has closely seen the Jammu market and customer preferences and strongly perceived that the customers in the Jammu region are very price sensitive. Thus, he has ...
India, the second largest producer of fruit and vegetable in the world, exports fresh fruits and ... more India, the second largest producer of fruit and vegetable in the world, exports fresh fruits and vegetables, processed fruits and vegetables, animal products, other processed foods and cereals worth of US$ 5.45 billion as on November 2010-2011 to different parts of the world. In the world exports of processed fruits/vegetable (in terms of value) India stood at US$ 1.59 billion in 2008. These raw fruits and vegetables are usually processed in other economies and become a source of revenue for those economies. In spite of being a major producer of fruits & vegetables India has not been exporting much of processed food made out of these items. The change in the income growth, increase in population, lifestyle and concern towards health and nutrition worldwide have resulted in a large demand for processed fruit and vegetable products all over the globe. India being a large producer of fruits and vegetables it apparently looks quite prospective to be able to supply this large demand for the processed food. This will not only fetch revenue by the way of increased exports from India but will also serve to control the large wastage of fruits and vegetables that takes place in the country. From locational point of view, India is better placed to export fruits and vegetable to Gulf countries which also happens to be a large market for these products. As such India has been exporting raw fruits and vegetables to majority of all gulf countries but processed fruits and vegetable products which are also in high demand in the Gulf countries have been majorly absent from India’s export basket to these countries. Against this backdrop, the present study seeks to identify the list of potential processed fruits and vegetable products in which India is expected to gain from increased exports to Gulf countries. In other words, the study will try to prepare India’s aggressive position with respect to processed fruit & vegetable products in the Gulf market. The research methodology used is CGE modeling analysis. The implication of this increase in export on India’s trade variables & impact on the economy’s fruit and vegetable sector in particular will be analyzed. Subsequently, the paper also tries to explore the various challenges with respect to marketing these products in the destination countries.
ABSTRACTPurpose-The global recession in the recent past is presenting new and difficult challenge... more ABSTRACTPurpose-The global recession in the recent past is presenting new and difficult challenge for marketers wishing to provide goods that retain loyalty of consumers both during and after the recession. The purpose of this paper is to understand the impact of global recession on consumer shopping behaviour moreover how consumer consumption and saving pattern changed across different product categories during and after recession.Design/methodology/approach - A total of 235 consumers across shopping malls, beaches, parks in Dubai were personally surveyed with a structured questionnaire. Paired sample t-test & ANOVA was used to test the effect of recession on consumption pattern of different good and leisure related activities.Findings- The study provides empirical evidence that the priorities of the consumer have significantly changed after recession.Practical Implications-The results may help the marketers to understand the evolving consumption and saving patterns, and fine -tune...
ABSTRACTPurpose-The global recession in the recent past is presenting new and difficult challenge... more ABSTRACTPurpose-The global recession in the recent past is presenting new and difficult challenge for marketers wishing to provide goods that retain loyalty of consumers both during and after the recession. The purpose of this paper is to understand the impact of global recession on consumer shopping behaviour moreover how consumer consumption and saving pattern changed across different product categories during and after recession.Design/methodology/approach - A total of 235 consumers across shopping malls, beaches, parks in Dubai were personally surveyed with a structured questionnaire. Paired sample t-test & ANOVA was used to test the effect of recession on consumption pattern of different good and leisure related activities.Findings- The study provides empirical evidence that the priorities of the consumer have significantly changed after recession.Practical Implications-The results may help the marketers to understand the evolving consumption and saving patterns, and fine -tune...
This case critically analyses the changing scenario of business dynamics in book reading. “Crossw... more This case critically analyses the changing scenario of business dynamics in book reading. “Crossword,” a brand from India which started as a platform for bookselling, is finding difficult in recent times to survive in the market with people accessing books online or purchasing books online. The company has always tried to work on the innovation model to survive in the market .To be there in such a competitive market, it is important to streamline how the company should go ahead. The marketing team is not clear on what that should be, which should be the focus of their marketing plan. Should they start giving more emphasis to other divisions or book should be the basic source of their revenue model? They are also not clear that investing on communication will give them good returns.
ABSTRACTPurpose-The global recession in the recent past is presenting new and difficult challenge... more ABSTRACTPurpose-The global recession in the recent past is presenting new and difficult challenge for marketers wishing to provide goods that retain loyalty of consumers both during and after the recession. The purpose of this paper is to understand the impact of global recession on consumer shopping behaviour moreover how consumer consumption and saving pattern changed across different product categories during and after recession.Design/methodology/approach - A total of 235 consumers across shopping malls, beaches, parks in Dubai were personally surveyed with a structured questionnaire. Paired sample t-test & ANOVA was used to test the effect of recession on consumption pattern of different good and leisure related activities.Findings- The study provides empirical evidence that the priorities of the consumer have significantly changed after recession.Practical Implications-The results may help the marketers to understand the evolving consumption and saving patterns, and fine -tune...
Customer satisfactions get highly influenced by perceptions of service quality. In particular, hi... more Customer satisfactions get highly influenced by perceptions of service quality. In particular, higher service quality leads to positive customer response, cross selling and word of mouth communication which make the customer decision making process a complex area of study. An analysis of literature revealed that service quality is an important attribute for retaining customer satisfaction in UAE especially towards aviation industry. Aviation industry sector in UAE economy has grown rapidly in the past and is fast catching up the attention of customers. However, customer satisfaction plays an important role between service quality attributes and customer behaviors in relation to retention and loyalty of customers but it is never been evaluated in UAE aviation industry context. The purpose of this study is to evaluate customer’s perception towards five dimensions of SERVQUAL which influence the customer’s decision making with respect to Etihad and Air Arabia of UAE. The research also ...
Learning outcomes 1. To analyze the various business models and choose the best model to contribu... more Learning outcomes 1. To analyze the various business models and choose the best model to contribute maximum profit to the company.2. To understand the importance of customer management with the help of the Net Promoter Score in the food retail context.3. To develop customer loyalty strategies and implement them to improve customer management? Case overview/synopsis 39 Bakers, a multi-outlet bakery chain in Jammu, India, is run by its founder Gagan. 39 Bakers, through its retail outlets across the Jammu region, offers a variety of products, ranging from bakery items that include blends of Indian and Italian cuisines, offering more than 1000 stock keeping units (SKUs). Through its high-quality offerings at an affordable price range, the brand has carved a niche in the hyper-competitive bakery market of the Jammu region. Gagan, has closely seen the Jammu market and customer preferences and strongly perceived that the customers in the Jammu region are very price sensitive. Thus, he has ...
India, the second largest producer of fruit and vegetable in the world, exports fresh fruits and ... more India, the second largest producer of fruit and vegetable in the world, exports fresh fruits and vegetables, processed fruits and vegetables, animal products, other processed foods and cereals worth of US$ 5.45 billion as on November 2010-2011 to different parts of the world. In the world exports of processed fruits/vegetable (in terms of value) India stood at US$ 1.59 billion in 2008. These raw fruits and vegetables are usually processed in other economies and become a source of revenue for those economies. In spite of being a major producer of fruits & vegetables India has not been exporting much of processed food made out of these items. The change in the income growth, increase in population, lifestyle and concern towards health and nutrition worldwide have resulted in a large demand for processed fruit and vegetable products all over the globe. India being a large producer of fruits and vegetables it apparently looks quite prospective to be able to supply this large demand for the processed food. This will not only fetch revenue by the way of increased exports from India but will also serve to control the large wastage of fruits and vegetables that takes place in the country. From locational point of view, India is better placed to export fruits and vegetable to Gulf countries which also happens to be a large market for these products. As such India has been exporting raw fruits and vegetables to majority of all gulf countries but processed fruits and vegetable products which are also in high demand in the Gulf countries have been majorly absent from India’s export basket to these countries. Against this backdrop, the present study seeks to identify the list of potential processed fruits and vegetable products in which India is expected to gain from increased exports to Gulf countries. In other words, the study will try to prepare India’s aggressive position with respect to processed fruit & vegetable products in the Gulf market. The research methodology used is CGE modeling analysis. The implication of this increase in export on India’s trade variables & impact on the economy’s fruit and vegetable sector in particular will be analyzed. Subsequently, the paper also tries to explore the various challenges with respect to marketing these products in the destination countries.
ABSTRACTPurpose-The global recession in the recent past is presenting new and difficult challenge... more ABSTRACTPurpose-The global recession in the recent past is presenting new and difficult challenge for marketers wishing to provide goods that retain loyalty of consumers both during and after the recession. The purpose of this paper is to understand the impact of global recession on consumer shopping behaviour moreover how consumer consumption and saving pattern changed across different product categories during and after recession.Design/methodology/approach - A total of 235 consumers across shopping malls, beaches, parks in Dubai were personally surveyed with a structured questionnaire. Paired sample t-test & ANOVA was used to test the effect of recession on consumption pattern of different good and leisure related activities.Findings- The study provides empirical evidence that the priorities of the consumer have significantly changed after recession.Practical Implications-The results may help the marketers to understand the evolving consumption and saving patterns, and fine -tune...
ABSTRACTPurpose-The global recession in the recent past is presenting new and difficult challenge... more ABSTRACTPurpose-The global recession in the recent past is presenting new and difficult challenge for marketers wishing to provide goods that retain loyalty of consumers both during and after the recession. The purpose of this paper is to understand the impact of global recession on consumer shopping behaviour moreover how consumer consumption and saving pattern changed across different product categories during and after recession.Design/methodology/approach - A total of 235 consumers across shopping malls, beaches, parks in Dubai were personally surveyed with a structured questionnaire. Paired sample t-test & ANOVA was used to test the effect of recession on consumption pattern of different good and leisure related activities.Findings- The study provides empirical evidence that the priorities of the consumer have significantly changed after recession.Practical Implications-The results may help the marketers to understand the evolving consumption and saving patterns, and fine -tune...
This case critically analyses the changing scenario of business dynamics in book reading. “Crossw... more This case critically analyses the changing scenario of business dynamics in book reading. “Crossword,” a brand from India which started as a platform for bookselling, is finding difficult in recent times to survive in the market with people accessing books online or purchasing books online. The company has always tried to work on the innovation model to survive in the market .To be there in such a competitive market, it is important to streamline how the company should go ahead. The marketing team is not clear on what that should be, which should be the focus of their marketing plan. Should they start giving more emphasis to other divisions or book should be the basic source of their revenue model? They are also not clear that investing on communication will give them good returns.
ABSTRACTPurpose-The global recession in the recent past is presenting new and difficult challenge... more ABSTRACTPurpose-The global recession in the recent past is presenting new and difficult challenge for marketers wishing to provide goods that retain loyalty of consumers both during and after the recession. The purpose of this paper is to understand the impact of global recession on consumer shopping behaviour moreover how consumer consumption and saving pattern changed across different product categories during and after recession.Design/methodology/approach - A total of 235 consumers across shopping malls, beaches, parks in Dubai were personally surveyed with a structured questionnaire. Paired sample t-test & ANOVA was used to test the effect of recession on consumption pattern of different good and leisure related activities.Findings- The study provides empirical evidence that the priorities of the consumer have significantly changed after recession.Practical Implications-The results may help the marketers to understand the evolving consumption and saving patterns, and fine -tune...
Customer satisfactions get highly influenced by perceptions of service quality. In particular, hi... more Customer satisfactions get highly influenced by perceptions of service quality. In particular, higher service quality leads to positive customer response, cross selling and word of mouth communication which make the customer decision making process a complex area of study. An analysis of literature revealed that service quality is an important attribute for retaining customer satisfaction in UAE especially towards aviation industry. Aviation industry sector in UAE economy has grown rapidly in the past and is fast catching up the attention of customers. However, customer satisfaction plays an important role between service quality attributes and customer behaviors in relation to retention and loyalty of customers but it is never been evaluated in UAE aviation industry context. The purpose of this study is to evaluate customer’s perception towards five dimensions of SERVQUAL which influence the customer’s decision making with respect to Etihad and Air Arabia of UAE. The research also ...
Uploads
Papers by Suchita Jha