Design methodology is an important knowledge for student designers when doing design. However, in... more Design methodology is an important knowledge for student designers when doing design. However, in application in the design studio class, student designers often override this methodological aspect. This happens without realizing that students always have difficulty when asked to explain their work plans and the progress of their design work. With the methodology, student designers can more easily parse their work steps and convey their thinking ideas in a design concept when designing designs, especially visual communication designs (DKV). This journal aims to be able to describe the implementation of design methods in design design (DKV) so that it can describe logical and systematic thinking processes and work processes. Student designers can be able to apply and carry out correctly and present design design projects (DKV) in a responsible and professional manner so that it becomes an experience for them when they enter the world of work. With the theory of design methods and des...
The Indonesian government's campaign that invites to love local coffee products also strength... more The Indonesian government's campaign that invites to love local coffee products also strengthens the habit of drinking coffee as a contemporary lifestyle. This has resulted in encouraging the emergence of local coffee shop product brands in Jakarta that compete with non-local brand coffee shops which have a lot of demand first. This competition eventually triggers the creativity of producers in creating a brand identity as part of the power of product marketing. This research uses a qualitative method with a netnographic approach and a case study. The research uses a netnographic method related to the existence of local coffee shops on digital artifacts that are accessed online. Using the theory of visual branding and brand identity, this study aims to find trends and big ideas for local coffee shop branding visual design ideas from 2015-2018 in Jakarta as part of the image of Indonesian local brand identity. The results of this study conclude that overall the visual elements us...
Ilustration Strategic as Visual Language on Product Powder Legacy Packaging: Semiotic Review. In ... more Ilustration Strategic as Visual Language on Product Powder Legacy Packaging: Semiotic Review. In development now widely seen simpler packaging design is different than in previous eras when through the visual language can be a media informationof the products presented. For the visual language became important identified and analyzed in figuring out the elements and role informing the described products in orderto get closer to the consumer. The change this time attract researchers to identify forms of visual language of beauty that were presented to every packaging production powderIndonesia. This study identified several design packaging powders legacy. In addition, this study will analyze and describe a wide variety of illustration in describing the targetusers of these products in packaging design and then linked to the image of the product. But in this study using a s ample of the product powder legacy products produced inIndonesia and is still in circulation in the market toda...
This creative activity is a part of a community service program. It is done in Ruang Publik Terpa... more This creative activity is a part of a community service program. It is done in Ruang Publik Terpadu Ramah Anak (RPTRA) Meruya Selatan. The purpose of this activity are : encouraging student motivation in learning, directing the students to be focused on their goals and, shaping student's positive perceptions in terms of improving student's school motivation as well as making playful activity in their free time during the Covid-19 pandemic. The method used are : qualitative descriptive method, presentation and role play method, and question and answer method. The objective of this activity are for students and their mother in RPTRA Meruya Selatan. This activity found 3 main issues, which are : low confidence, having no purpose and not aware of the importance of going to school, and difficulties of communicating and socializing. By this activity, both mother and their child (student) are able to interact, socialize, as well as sharing information regarding the future profession options while discussing upon their coloring activity. Illustrations come as an instillation of students' positive perceptions towards various profession that are introduced by their mothers. Coloring activity could stimulate student's brain work in terms of remembering their chosen profession in the future.
de-lite: Journal of Visual Communication Design Study & Practice, 2021
Situasi wabah pandemi COVID-19 yang terjadi, turut mentransformasi sistem pendidikan di Indonesia... more Situasi wabah pandemi COVID-19 yang terjadi, turut mentransformasi sistem pendidikan di Indonesia yang kemudian memberikan persoalan baru yang berbeda. Ketika pergantian pemimpin pada Kementrian Pendidikan selalu dikaitkan dengan adanya perubahan kurikulum namun kemudian berubah menjadi pada isu sistem penyelenggaraan pembelajaran digital. Hal tersebut juga dikaitkan pula dengan penurunan motivasi belajar siswa sekolah dasar yang sangat drastis di masa pandemi COVID-19 (Ansori, 2020). Para orangtua berharap sekolah dapat menjadi ruang dalam mengembangkan kemampuan untuk mempersiapkan diri pada karir pilihannya. Oleh sebab itu, perlu dibentuknya persepsi positif dan strategi komunikasi antara siswa sekolah dasar dan orang tua serta pendidik sehingga dapat mendukung pada peningkatan motivasi belajar di sekolah. Salah satu upaya yang dapat dilakukan yakni dengan kegiatan kreatif mewarnai yang berperan sebagai bentuk edukasi pengenalan profesi bagi siswa. Namun tentu hal ini perlu did...
Kegiatan pengabdian masyarakat ini mengangkat permasalahan berkenaan tentang pengetahuan dan wawa... more Kegiatan pengabdian masyarakat ini mengangkat permasalahan berkenaan tentang pengetahuan dan wawasan siswa berkenaan kaitan sekolah dengan profesi dimasa datang. Melalui kegiatan yang dilakukan pada siswa SDN di RPTRA Sugriwa Rawa Buaya, sedapatnya menjadi salah satu studi kasus menjadi solusi pada permasalahan para siswa memilih profesi pilihannya. Dengan adanya kegiatan ini siswa dapat lebih termotivasi menjalani studinya karena dalam upaya ingin mencapai profesi pilihannya. Kegiatan ini dikemas dengan interaktif yang menggunakan pendekatan bidang ilmu desain komunikasi visual dalam menyampaikan pengetahuan dan wawasan berbagai jenis profesi kepada para siswa dengan bahasa-bahasa visual yang digambarkan pada media papan mimpi. Dengan visualisasi bahasa visual tersebut menjadi simbol yang mudah diingat dan bertahan lama dalam memori jangka panjang para siswa. Para siswa SDN RPTRA Sugriwa Rawa Buaya sangat antusias mengikuti dan selama kegiatan para siswa di damping oleh mahasiswa...
Ringkasan Warna merupakan salah satu unsur visual atau rupa yang memiliki kekuatan dapat mempenga... more Ringkasan Warna merupakan salah satu unsur visual atau rupa yang memiliki kekuatan dapat mempengaruhi seseorang atau sesuatu. Terdapat keterkaitan unsur warna terhadap objek desain secara visual pada suatu produk, sehingga perusahaan harus memahami psikologi warna sebelum memasarkan produknya. Warna dapat dekat dengan manusia karena terbentuk dari cahaya yang dengan intensitas tertentu yang menyentuh mata manusia. Oleh sebab itu, warna pun menjadi salah satu unsur visual yang turut dipertimbangkan ketika merancang sesuatu. Kaitan yang jelas antara warna dan budaya tentu akan mengarahkan peneliti pada makna tertentu yang disepakati oleh kelompok masyarakat tersebut. Selain itu warna juga memiliki relasi dengan emosi yang dapat direspon oleh manusia. Salah satu unsur kebudayaan Mentawai yakni kesenian Muturuk. Kesenian ini sangat dekat dengan aktivitas suku Mentawai dalam berbagai upacara adat. Kesenian ini merupakan representasi dari gambaran dari kehidupan alam. Busana tradisional M...
Color Overview on Visual Branding Local Coffee Shop. Visual power is an important part of marketi... more Color Overview on Visual Branding Local Coffee Shop. Visual power is an important part of marketing strategies. Visually gives a tremendous influence on consumer purchasing decisions. Humans have a direct reaction to color and shape to improve memory of vision, recognize, and identify brands. Color can convey messages and give special reactions to the human brain. The phenomenon of drinking coffee in coffee shopsis now shifting in the community. This research uses netnographic methods related to the existence and phenomenon of local coffee shops. By taking advantage in big data that can be accessed online, visual data analyzed with color branding theory, visual branding theory and sensory branding theory. The results of this study showed the increase of the local coffee shops presence in digital information media, and the tendency of certainform, color and brand names using local term to put forward Indonesia local identity. AbstrakTinjauan Warna pada Visual Branding Warung Kopi L...
The results of a survey that has been released by UNESCO in 2017, Indonesia occupies the 60th pos... more The results of a survey that has been released by UNESCO in 2017, Indonesia occupies the 60th position from 61 countries in terms of reading interest. These results are in line with the results of the preliminary survey that has been conducted by a community dedication team within the District of South Meruya. The results of the preliminary survey show that the reading interest in this area has been very low as having been indicated by the number of the books that the people in South Meruya have read. Such low reading interest might bring about negative impact whereas in the digital era information might be accessed easily from numerous media including the social one. As a result, information that have been retrieved might not be filtered and thus the information might be skewed; in turn, misreading on the information might lead to provocation and even chaos. Therefore, a community service in the domain of reading activities within the District of Meruya Selatan is held in order to ...
Dampak bencana tentunya menimbulkan korban yang banyak, yang diantaranya merupakan anak – anak. H... more Dampak bencana tentunya menimbulkan korban yang banyak, yang diantaranya merupakan anak – anak. Hal ini disebabkan oleh kurangnya pengetahuan mitigasi saat terjadinya bencana gempa bumi. Dari kampanye yang disampaikan oleh BNPB (Badan Nasional Penanggulangan Bencana) bahwa pengetahuan mitigasi bencana yang menjadi faktor dominan mendorong terjadinya keselamatan mandiri bagi korban bencana gempa bumi. Hal tersebutlah yang mendorong BNPB menyusun dan mendistribusikan buku mitigasi bencana gempa bumi kepada para pelajar yang ada di Indonesia. Salah satu buku mitigasi bencana gempa bumi yang dikeluarkan oleh Pusat Krisis Kesehatan kerjasama Kementrian Kesehatan dan Word Health Organization (WHO) juga diperuntukan bagi pelajar. Namun, buku tersebut telah dirancang lebih kepada sasaran pelajar secara umum saja. Padahal efektivitas penyampaian informasi dalam hal ini mitigasi bencana harus dapat tersampaikan pada beberapa kalangan pelajar yang memiliki tingkatan dan karakteristik berbeda. ...
Design methodology is an important knowledge for student designers when doing design. However, in... more Design methodology is an important knowledge for student designers when doing design. However, in application in the design studio class, student designers often override this methodological aspect. This happens without realizing that students always have difficulty when asked to explain their work plans and the progress of their design work. With the methodology, student designers can more easily parse their work steps and convey their thinking ideas in a design concept when designing designs, especially visual communication designs (DKV). This journal aims to be able to describe the implementation of design methods in design design (DKV) so that it can describe logical and systematic thinking processes and work processes. Student designers can be able to apply and carry out correctly and present design design projects (DKV) in a responsible and professional manner so that it becomes an experience for them when they enter the world of work. With the theory of design methods and des...
The Indonesian government's campaign that invites to love local coffee products also strength... more The Indonesian government's campaign that invites to love local coffee products also strengthens the habit of drinking coffee as a contemporary lifestyle. This has resulted in encouraging the emergence of local coffee shop product brands in Jakarta that compete with non-local brand coffee shops which have a lot of demand first. This competition eventually triggers the creativity of producers in creating a brand identity as part of the power of product marketing. This research uses a qualitative method with a netnographic approach and a case study. The research uses a netnographic method related to the existence of local coffee shops on digital artifacts that are accessed online. Using the theory of visual branding and brand identity, this study aims to find trends and big ideas for local coffee shop branding visual design ideas from 2015-2018 in Jakarta as part of the image of Indonesian local brand identity. The results of this study conclude that overall the visual elements us...
Ilustration Strategic as Visual Language on Product Powder Legacy Packaging: Semiotic Review. In ... more Ilustration Strategic as Visual Language on Product Powder Legacy Packaging: Semiotic Review. In development now widely seen simpler packaging design is different than in previous eras when through the visual language can be a media informationof the products presented. For the visual language became important identified and analyzed in figuring out the elements and role informing the described products in orderto get closer to the consumer. The change this time attract researchers to identify forms of visual language of beauty that were presented to every packaging production powderIndonesia. This study identified several design packaging powders legacy. In addition, this study will analyze and describe a wide variety of illustration in describing the targetusers of these products in packaging design and then linked to the image of the product. But in this study using a s ample of the product powder legacy products produced inIndonesia and is still in circulation in the market toda...
This creative activity is a part of a community service program. It is done in Ruang Publik Terpa... more This creative activity is a part of a community service program. It is done in Ruang Publik Terpadu Ramah Anak (RPTRA) Meruya Selatan. The purpose of this activity are : encouraging student motivation in learning, directing the students to be focused on their goals and, shaping student's positive perceptions in terms of improving student's school motivation as well as making playful activity in their free time during the Covid-19 pandemic. The method used are : qualitative descriptive method, presentation and role play method, and question and answer method. The objective of this activity are for students and their mother in RPTRA Meruya Selatan. This activity found 3 main issues, which are : low confidence, having no purpose and not aware of the importance of going to school, and difficulties of communicating and socializing. By this activity, both mother and their child (student) are able to interact, socialize, as well as sharing information regarding the future profession options while discussing upon their coloring activity. Illustrations come as an instillation of students' positive perceptions towards various profession that are introduced by their mothers. Coloring activity could stimulate student's brain work in terms of remembering their chosen profession in the future.
de-lite: Journal of Visual Communication Design Study & Practice, 2021
Situasi wabah pandemi COVID-19 yang terjadi, turut mentransformasi sistem pendidikan di Indonesia... more Situasi wabah pandemi COVID-19 yang terjadi, turut mentransformasi sistem pendidikan di Indonesia yang kemudian memberikan persoalan baru yang berbeda. Ketika pergantian pemimpin pada Kementrian Pendidikan selalu dikaitkan dengan adanya perubahan kurikulum namun kemudian berubah menjadi pada isu sistem penyelenggaraan pembelajaran digital. Hal tersebut juga dikaitkan pula dengan penurunan motivasi belajar siswa sekolah dasar yang sangat drastis di masa pandemi COVID-19 (Ansori, 2020). Para orangtua berharap sekolah dapat menjadi ruang dalam mengembangkan kemampuan untuk mempersiapkan diri pada karir pilihannya. Oleh sebab itu, perlu dibentuknya persepsi positif dan strategi komunikasi antara siswa sekolah dasar dan orang tua serta pendidik sehingga dapat mendukung pada peningkatan motivasi belajar di sekolah. Salah satu upaya yang dapat dilakukan yakni dengan kegiatan kreatif mewarnai yang berperan sebagai bentuk edukasi pengenalan profesi bagi siswa. Namun tentu hal ini perlu did...
Kegiatan pengabdian masyarakat ini mengangkat permasalahan berkenaan tentang pengetahuan dan wawa... more Kegiatan pengabdian masyarakat ini mengangkat permasalahan berkenaan tentang pengetahuan dan wawasan siswa berkenaan kaitan sekolah dengan profesi dimasa datang. Melalui kegiatan yang dilakukan pada siswa SDN di RPTRA Sugriwa Rawa Buaya, sedapatnya menjadi salah satu studi kasus menjadi solusi pada permasalahan para siswa memilih profesi pilihannya. Dengan adanya kegiatan ini siswa dapat lebih termotivasi menjalani studinya karena dalam upaya ingin mencapai profesi pilihannya. Kegiatan ini dikemas dengan interaktif yang menggunakan pendekatan bidang ilmu desain komunikasi visual dalam menyampaikan pengetahuan dan wawasan berbagai jenis profesi kepada para siswa dengan bahasa-bahasa visual yang digambarkan pada media papan mimpi. Dengan visualisasi bahasa visual tersebut menjadi simbol yang mudah diingat dan bertahan lama dalam memori jangka panjang para siswa. Para siswa SDN RPTRA Sugriwa Rawa Buaya sangat antusias mengikuti dan selama kegiatan para siswa di damping oleh mahasiswa...
Ringkasan Warna merupakan salah satu unsur visual atau rupa yang memiliki kekuatan dapat mempenga... more Ringkasan Warna merupakan salah satu unsur visual atau rupa yang memiliki kekuatan dapat mempengaruhi seseorang atau sesuatu. Terdapat keterkaitan unsur warna terhadap objek desain secara visual pada suatu produk, sehingga perusahaan harus memahami psikologi warna sebelum memasarkan produknya. Warna dapat dekat dengan manusia karena terbentuk dari cahaya yang dengan intensitas tertentu yang menyentuh mata manusia. Oleh sebab itu, warna pun menjadi salah satu unsur visual yang turut dipertimbangkan ketika merancang sesuatu. Kaitan yang jelas antara warna dan budaya tentu akan mengarahkan peneliti pada makna tertentu yang disepakati oleh kelompok masyarakat tersebut. Selain itu warna juga memiliki relasi dengan emosi yang dapat direspon oleh manusia. Salah satu unsur kebudayaan Mentawai yakni kesenian Muturuk. Kesenian ini sangat dekat dengan aktivitas suku Mentawai dalam berbagai upacara adat. Kesenian ini merupakan representasi dari gambaran dari kehidupan alam. Busana tradisional M...
Color Overview on Visual Branding Local Coffee Shop. Visual power is an important part of marketi... more Color Overview on Visual Branding Local Coffee Shop. Visual power is an important part of marketing strategies. Visually gives a tremendous influence on consumer purchasing decisions. Humans have a direct reaction to color and shape to improve memory of vision, recognize, and identify brands. Color can convey messages and give special reactions to the human brain. The phenomenon of drinking coffee in coffee shopsis now shifting in the community. This research uses netnographic methods related to the existence and phenomenon of local coffee shops. By taking advantage in big data that can be accessed online, visual data analyzed with color branding theory, visual branding theory and sensory branding theory. The results of this study showed the increase of the local coffee shops presence in digital information media, and the tendency of certainform, color and brand names using local term to put forward Indonesia local identity. AbstrakTinjauan Warna pada Visual Branding Warung Kopi L...
The results of a survey that has been released by UNESCO in 2017, Indonesia occupies the 60th pos... more The results of a survey that has been released by UNESCO in 2017, Indonesia occupies the 60th position from 61 countries in terms of reading interest. These results are in line with the results of the preliminary survey that has been conducted by a community dedication team within the District of South Meruya. The results of the preliminary survey show that the reading interest in this area has been very low as having been indicated by the number of the books that the people in South Meruya have read. Such low reading interest might bring about negative impact whereas in the digital era information might be accessed easily from numerous media including the social one. As a result, information that have been retrieved might not be filtered and thus the information might be skewed; in turn, misreading on the information might lead to provocation and even chaos. Therefore, a community service in the domain of reading activities within the District of Meruya Selatan is held in order to ...
Dampak bencana tentunya menimbulkan korban yang banyak, yang diantaranya merupakan anak – anak. H... more Dampak bencana tentunya menimbulkan korban yang banyak, yang diantaranya merupakan anak – anak. Hal ini disebabkan oleh kurangnya pengetahuan mitigasi saat terjadinya bencana gempa bumi. Dari kampanye yang disampaikan oleh BNPB (Badan Nasional Penanggulangan Bencana) bahwa pengetahuan mitigasi bencana yang menjadi faktor dominan mendorong terjadinya keselamatan mandiri bagi korban bencana gempa bumi. Hal tersebutlah yang mendorong BNPB menyusun dan mendistribusikan buku mitigasi bencana gempa bumi kepada para pelajar yang ada di Indonesia. Salah satu buku mitigasi bencana gempa bumi yang dikeluarkan oleh Pusat Krisis Kesehatan kerjasama Kementrian Kesehatan dan Word Health Organization (WHO) juga diperuntukan bagi pelajar. Namun, buku tersebut telah dirancang lebih kepada sasaran pelajar secara umum saja. Padahal efektivitas penyampaian informasi dalam hal ini mitigasi bencana harus dapat tersampaikan pada beberapa kalangan pelajar yang memiliki tingkatan dan karakteristik berbeda. ...
Uploads
Papers by Novena Ulita