The aim of the present study is to understand the consumers perception and buying behavior toward... more The aim of the present study is to understand the consumers perception and buying behavior towards various mobile brands, customer preference level associated with different mobile phones, major features which a customer looks for in a mobile before making a purchase and factors that influence decisionmaking in purchasing a mobile phone. The study was conducted in year 2019-2020 at Bilaspur, CG. A well structured questionnaire was prepared and interview has been conducted among 100 respondents of Bilaspur city of Chhattisgarh. The data was subjected to ANOVA to test the hypothesis, and multiple regression analysis was performed to test the significance and correlation using SPSS software. The results noted that the main brands of mobile phone purchased by the consumers in Bilaspur city were Xiaomi, Samsung, Apple, Oneplus, and other. It was observed that the consumers mostly prefer online shopping for purchasing the mobile phones. The most preferred features before buying a cell pho...
The aim of the present study is to understand the consumers perception and buying behavior toward... more The aim of the present study is to understand the consumers perception and buying behavior towards various mobile brands, customer preference level associated with different mobile phones, major features which a customer looks for in a mobile before making a purchase and factors that influence decisionmaking in purchasing a mobile phone. The study was conducted in year 2019-2020 at Bilaspur, CG. A well structured questionnaire was prepared and interview has been conducted among 100 respondents of Bilaspur city of Chhattisgarh. The data was subjected to ANOVA to test the hypothesis, and multiple regression analysis was performed to test the significance and correlation using SPSS software. The results noted that the main brands of mobile phone purchased by the consumers in Bilaspur city were Xiaomi, Samsung, Apple, Oneplus, and other. It was observed that the consumers mostly prefer online shopping for purchasing the mobile phones. The most preferred features before buying a cell pho...
Uploads
Papers by Preetam Sahu