Papers by Sangita Ghodake
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The twenty-first century has changed the concept of fixed identity into multiple identities like ... more The twenty-first century has changed the concept of fixed identity into multiple identities like for instance the concept of ‘nativity’ has been replaced by the term ‘hybridity’. The forced migration that started with the slave trade in the colonial era has changed into a matter of choice of the citizens of the Globe. India does not have a history of slave trade but the Indians migrated to other continents as ‘indentured labourers’ who have made their mark on Glocal fronts. V. S. Naipaul, a West Indian by Birth, an Indian in his origin and a citizen of England received Nobel for his exceptional and brilliant works of fiction and non-fiction. His religious and cultural initiation as a Hindu Brahmin by birth encouraged him to visit the land of his ancestors many times. Especially his trilogy based on his three visits to India is a value judgment that provides an insight into the recesses of minds of migrated and native Indian citizens. An Area of Darkness (1964) and India: A Wounded C...
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Linguistics and Literature Studies, 2014
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It is a story of a talented youth perusing his medicine studies who became a psychotic patient. H... more It is a story of a talented youth perusing his medicine studies who became a psychotic patient. How he comes out of it and lives very ordinary life, is the essence of the story.
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The relationship of the politics and religion is everlasting. If one wants to rule the world he/s... more The relationship of the politics and religion is everlasting. If one wants to rule the world he/she has to favour the religion of the majority. Religious beliefs are always taken care of by the politicians. Most of the nations look at the religion as their vote bank even today. Religion in the past, in the present and in the future would remain 'the opium of the people' as said by Karl Marx and many others. How can Shakespeare be an exception? Shakespeare is a 'contemporary author' of all ages only because of his understanding of politics of religion. Shakespeare was a creative genius but shrewd enough who decided to go with the mankind of his time. His knowledge of majority people's nerves in celebrating Christianity against the minority Jews was very aptly portrayed in the playThe Merchant of Venice(1600). He appears a wise 'fool' as the playwright when he turns the tables in favour of the Christians. Especially Venice and England, the business centers, where Christians were in majority, believed that the Christians follow their heart and the Jews follow their brain. Shakespeare was a master of contemporary politics who portrayed ruthless Merchant Shylock in order to win sympathy of the majority audience. He supported Antonio in order to win Christian doctrines of humanity. He was extra kind to his female protagonists like Portia because he wanted to please women folk of his days through his mightier pen as they were the large number of audience of his plays. The present paper is a modest attempt in which the politics of religion depicted in Shakespeare's The Merchant of Venice would be discussed. The paper is divided in to four parts namely religious mindset of the sixteenth century people, Christianity vs. Judaism, Shylock vs. all other characters and the role of the author in playing politics of religion and religion of politics. A journey of religion throughout the history from ancient to modern times has initiated in the belief of the existence of soul. Mystic concepts like God, soul, spirit, supernatural powers like the ghost and so on have been scrutinized by science, philosophy, psychology, anthropology and all other branches of knowledge. These mystic ideas were generated and instilled in our brains, hearts and minds through religion. Although societies can be governed without religion there is hardly any society on the earth who follows a religion of humanity. Karl Marx, for example has rightly pointed out in the beginning of eighteenth century that religion is the opium of the people. He opined that people can be controlled and guided smoothly in the name of religion. His contemporary Jean Jacques Rousseau, on the other hand,
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In a metropolitan city like Mumbai, a city that moves on wheels, a city that gives pan local and ... more In a metropolitan city like Mumbai, a city that moves on wheels, a city that gives pan local and pan global experience, often gives feeling of isolation and alienation to her citizens. The absurdity of fast moving life in a metro often leads to universal question, 'why do we exist?' The answer lies in optimistic attitude of Mumbai Dabbawalas/ Tiffinwalas whose coping mechanism teaches us how to live and enjoy every single moment of life. They flow with the flow of life by maintaining self respect and dignity. The city plays a role of a protagonist who steers us to 'never say die'. The Dabbawala or Tiffinwallas have crossed the boundaries of publicity. Right from Prince Charles of Wales, England to a case study of Harward management students have shown their keen interest in the management skills of the semi-literate and non-technical dabbawalas. The present paper is a humble attempt of describing Mumbai city in brief. Life of Mumbai dabbawalas would be described through socio-cultural and financial aspects. Being a teacher of literature, I would like to describe Mumbai and dabbawalas through a Bollywood movie The Lunch Box that has won accolades in national and international film festivals. The movie is a bittersweet romantic comedy in which Mumbai city life is portrayed with her special attribute 'dabbawala'. The movie depicts a story of two unknown people who get connected through misplacement of tiffin and their romantic letter friendship finally helps them to transcend life in the search of the 'self'. Their journey started from absurdity and boredom of cactus land that gradually turn into lands of roses and finally transcends them to spiritual quest for 'know thyself'. Key Words: Mumbai, alienation and isolation, dabbawalas, the lunch box, spiritual quest, transcendentalism TRANSCENDING LIFE THROUGH ROMANCE: MUMBAI TIFFINWALAS AND THE LUNCH BOX A journey of all rational and sensible human beings starts from ignorance to knowledge. Romanticism and transcendentalism are the steps that one has to come across in his/her life. Transcendentalism is closely associated with an individual's identity, temperament, philosophy and spirituality whereas romanticism was an intellectual and artistic movement of eighteenth century that deals with emotional upheavals. Every individual's journey of life moves from romanticism to transcendentalism. Immanuel Kant's transcendental philosophy shows strong faith in power of divinity and individuality. Ralph Waldo Emerson's philosophy of transcendentalism deals with wisdom and self realization. The present paper is a humble attempt to describe a life in metropolitan cities in general and Mumbai city in particular. Mumbai Dabbawalas/ Tiffinwallas are management Gurus (masters) of the hi-tech world of today. The researcher would like to describe socio-cultural aspect of Dabbawalas. The life of Mumbai inhabitants and the Dabbawalas will be described through a Bollywood movie The Lunch Box. The protagonists' romantic association led them to find their real self that
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The ancient epics have played a significant role in introducing a set of values and ethics to you... more The ancient epics have played a significant role in introducing a set of values and ethics to youngsters. Lord Ram or Lord Krishna are known to today's generation through comics, animation and audiovisual. Their rational minds raise doubts about morals, ethics, culture of old times. They are not at fault because the text that they are reading or watching does not exist in the modern world. They are taught to respect it as a holy book but they try to defend it in their own way. These old classics are represented in an innovative and experimental combination of the old and the new. The present paper is a humble attempt in which the researcher tries to show that how ancient values have been followed in modern terms. The ancient epics have played a significant role in introducing a set of values and ethics to youngsters. Values and ethics are permanent and unending but ancient values are difficult to inculcate in modern times. The old set of values and ethics have been altered and modified as per the cultural practices of the present day. The Mahabharata has always remained a controversy due to depiction of fiction and reality. It is now accepted as a fictitious story written by Sage Ved Vyasamuni before it happened. It gives a fundamental knowledge of Good vs. bad, virtues vs. vices, law vs. crimes, purity vs. impurity, morality vs. immorality, dignity vs. respect and so on. Considering the length of a research article it is difficult to throw light on all virtues and values depicted in the Mahabharata. The researcher has decided to deal with the popular 'Game of Dice' through which the changing paradigm shift in understanding, analyzing and interpreting the old value system and how it can be modified and altered in modern times is shown. The game of dice provoked the Kauravas and Pandavas to fight the last battle for 'Justice and Victory of Dharma over Adharma' on the battlefield of Kurukshetra. The researcher expresses deep sense of gratitude to age-old beliefs and values inculcated through epics but modern outlook has to be taken into consideration as a new beginning of scientific era.
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The ancient epics have played a significant role in introducing a set of values and ethics to you... more The ancient epics have played a significant role in introducing a set of values and ethics to youngsters. Lord Ram or Lord Krishna are known to today's generation through comics, animation and audiovisual. Their rational minds raise doubts about morals, ethics, culture of old times. They are not at fault because the text that they are reading or watching does not exist in the modern world. They are taught to respect it as a holy book but they try to defend it in their own way. These old classics are represented in an innovative and experimental combination of the old and the new. The present paper is a humble attempt in which the researcher tries to show that how ancient values have been followed in modern terms. The ancient epics have played a significant role in introducing a set of values and ethics to youngsters. Values and ethics are permanent and unending but ancient values are difficult to inculcate in modern times. The old set of values and ethics have been altered and modified as per the cultural practices of the present day. The Mahabharata has always remained a controversy due to depiction of fiction and reality. It is now accepted as a fictitious story written by Sage Ved Vyasamuni before it happened. It gives a fundamental knowledge of Good vs. bad, virtues vs. vices, law vs. crimes, purity vs. impurity, morality vs. immorality, dignity vs. respect and so on. Considering the length of a research article it is difficult to throw light on all virtues and values depicted in the Mahabharata. The researcher has decided to deal with the popular 'Game of Dice' through which the changing paradigm shift in understanding, analyzing and interpreting the old value system and how it can be modified and altered in modern times is shown. The game of dice provoked the Kauravas and Pandavas to fight the last battle for 'Justice and Victory of Dharma over Adharma' on the battlefield of Kurukshetra. The researcher expresses deep sense of gratitude to age-old beliefs and values inculcated through epics but modern outlook has to be taken into consideration as a new beginning of scientific era.
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As Maya Angelou writes " the caged bird sings, with a fearful trill, of things unknown, but longe... more As Maya Angelou writes " the caged bird sings, with a fearful trill, of things unknown, but longed for still, and his tune is heard, on the distant hill, for the caged bird sings of freedom " the Indian Dalit and African American women from America are metaphorically " caged birds " who sing a melancholy tune desiring to break the prison of the caste and the race. Marginalized women of all societies are very receptive and adaptable to the changing circumstances due to their large heartedness and forgiveness. Switching from one set of culture to another is really a tough task. Though change is inevitable and " law of impermanence " is constant still adapting it to live life easily is a challenging task. Although untouchability and racism are banned in postcolonial and post-independent era Indian Dalit and African American women are the victims of both, domestic violence and gender discrimination. The two selected autobiographies would help to analyze and investigate the prolonged sufferings of the suppressed. BebitaiKamble, Mahar by caste, has pathetically suffered due to male dominance at home and in the society, domestic violence and insecurity. Her autobiography originally written in her mother tongue Marathi and later on translated by Maya Pandit as The Prisons We Broke (1986) is a loud cry for justice. The agonies of African American women are very similar to the Dalits. Maya Angelo " s I know Why the Caged Bird Sings (1969) is a story of her struggle to escape from racial exploitation and injustices done to marginalized women. The present paper is an attempt to show how marginalized women are portrayed as receptive and adaptable to the changes that are happening in transnational era. The paper will be divided into four parts. Lysgaard " s cultural adjustment theory can be considered to understand cultural change and adaptation. The paper is an attempt to describe the auto-biographers " genuine efforts to assimilate and acculturate in the given set of culture. The paper is divided into four parts namely initial euphoria, frustration and cultural confrontation, cultural adjustment and adaptation and lastly acceptance by the auto-biographers.
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As Maya Angelou writes 'the caged bird sings, with a fearful trill, of things unknown, but longed... more As Maya Angelou writes 'the caged bird sings, with a fearful trill, of things unknown, but longed for still, and his tune is heard, on the distant hill, for the caged bird sings of freedom' the Indian Dalit and African American women from America are metaphorically 'caged birds' who sing a melancholy tune desiring to break the prison of the caste and the race. Marginalized women of all societies are very receptive and adaptable to the changing circumstances due to their large heartedness and forgiveness. Switching from one set of culture to another is really a tough task. Though change is inevitable and 'law of impermanence' is constant still adapting it to live life easily is a challenging task. Although untouchability and racism are banned in postcolonial and post-independent era Indian Dalit and African American women are the victims of both, domestic violence and gender discrimination. The two selected autobiographies would help to analyze and investigate the prolonged sufferings of the suppressed. BebitaiKamble, Mahar by caste, has pathetically suffered due to male dominance at home and in the society, domestic violence and insecurity. Her autobiography originally written in her mother tongue Marathi and later on translated by Maya Pandit as The Prisons We Broke (1986) is a loud cry for justice. The agonies of African American women are very similar to the Dalits. Maya Angelo's I know Why the Caged Bird Sings (1969) is a story of her struggle to escape from racial exploitation and injustices done to marginalized women. The present paper is an attempt to show how marginalized women are portrayed as receptive and adaptable to the changes that are happening in transnational era. The paper will be divided into four parts. Lysgaard's cultural adjustment theory can be considered to understand cultural change and adaptation. The paper is an attempt to describe the auto-biographers' genuine efforts to assimilate and acculturate in the given set of culture. The paper is divided into four parts namely initial euphoria, frustration and cultural confrontation, cultural adjustment and adaptation and lastly acceptance by the auto-biographers.
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The ancient epics have played a significant role in introducing a set of values and ethics to you... more The ancient epics have played a significant role in introducing a set of values and ethics to youngsters. Lord Ram or Lord Krishna are known to today's generation through comics, animation and audiovisual. Their rational minds raise doubts about morals, ethics, culture of old times. They are not at fault because the text that they are reading or watching does not exist in the modern world. They are taught to respect it as a holy book but they try to defend it in their own way. These old classics are represented in an innovative and experimental combination of the old and the new.The present paper is a humble attempt in which the researcher tries to show that how ancient values have been followed in modern terms. The ancient epics have played a significant role in introducing a set of values and ethics to youngsters.Values and ethics are permanent and unending but ancient values are difficult to inculcate in modern times.The old set of values and ethics have been altered and modified as per the cultural practices of the present day. The Mahabharata has always remained a controversy due to depiction of fiction and reality. It is nowaccepted as a fictitious story written by Sage Ved Vyasamuni before it happened. It gives a fundamental knowledge of Good vs. bad, virtues vs. vices, law vs. crimes, purity vs. impurity, morality vs. immorality, dignity vs. respect and so on. Considering the length of a research article it is difficult to throw light on all virtues and values depicted in the Mahabharata. The researcher has decided to deal with the popular 'Game of Dice' through which the changing paradigm shift in understanding, analyzing and interpreting the old value system and how it can be modified and altered in modern times is shown. The game of dice provoked the Kauravas and Pandavas to fight the last battle for 'Justice and Victory of Dharma over Adharma' on the battlefield of Kurukshetra. The researcher expresses deep sense of gratitude to age-old beliefs and values inculcated through epics but modern outlook has to be taken into consideration as a new beginning of scientific era.
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In a metropolitan city like Mumbai, a city that moves on wheels, a city that gives pan local and ... more In a metropolitan city like Mumbai, a city that moves on wheels, a city that gives pan local and pan global experience, often gives feeling of isolation and alienation to her citizens. The absurdity of fast moving life in a metro often leads to universal question, 'why do we exist?' The answer lies in optimistic attitude of Mumbai Dabbawalas/ Tiffinwalas whose coping mechanism teaches us how to live and enjoy every single moment of life. They flow with the flow of life by maintaining self respect and dignity. The city plays a role of a protagonist who steers us to 'never say die'. The Dabbawala or Tiffinwallas have crossed the boundaries of publicity. Right from Prince Charles of Wales, England to a case study of Harward management students have shown their keen interest in the management skills of the semi-literate and non-technical dabbawalas. The present paper is a humble attempt of describing Mumbai city in brief. Life of Mumbai dabbawalas would be described through socio-cultural and financial aspects. Being a teacher of literature, I would like to describe Mumbai and dabbawalas through a Bollywood movie The Lunch Box that has won accolades in national and international film festivals. The movie is a bittersweet romantic comedy in which Mumbai city life is portrayed with her special attribute 'dabbawala'. The movie depicts a story of two unknown people who get connected through misplacement of tiffin and their romantic letter friendship finally helps them to transcend life in the search of the 'self'. Their journey started from absurdity and boredom of cactus land that gradually turn into lands of roses and finally transcends them to spiritual quest for 'know thyself'.
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The colonial rule in the former colonies and apartheid rule in South Africa have been formally ab... more The colonial rule in the former colonies and apartheid rule in South Africa have been formally abolished through the enactment of relevant laws but the psyche of the colonized is still in chains due to the notions of superiority and inferiority of class, creed, colour and religion. On the verge of the feeling of instability, dissociation and dissatisfaction in the post-modern era Simone Well’s The Need for Roots (1952) came on the literary scene. It is written in three parts that discusses uprootedness of the citizens of the Globe due to destruction of ties with the past and a feeling of ‘nowhere’ in the present. The paper tries to connect Well’s thrust for peace thri=ough spirituality as a positive outcome to the problem of uprootedness, dissociation and discrimination. The present paper is an attempt to study post-colonial, post-apartheid and post-partition experiences of the acclaimed author of South Africa namely J. M. Coetzee and renowned author of Pakistan Bapsi Sidhwa. J. M. Coetzee feels that South Africa proved to be a bad start for him. He cannot separate himself from his mother land and cannot associate anywhere else in the world. His fictional autobiographies Boyhood (2002), Youth (2003) and Summertime (2009) clearly express his dilemma of rootlessness and placelessness. Bapsi Sidhwa, born and brought up as a Parsi girl in pre-partition Indian town Lahore later on handed over to Pakistan after partition writes about post partition violence between the Hindus and the Muslims. Her Ice Candy Man (1988) is a fictional autobiography that depicts a Parsi girl Lenny who tries to describe the happenings during partition and its aftermaths in post partition period. Both the authors depict psycho-social upheavals of their society and try to find out their place in it. The paper tries to find out a positive solution to the problem of dissociation and discrimination. Desmond Tutu’s vision of ‘rainbow colour nation’ for South Africa consists of a multiracial contented family whereas concept of a ‘new man’ in the era of Globalization for Indian subcontinent leads the nation to peace and harmony.
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The media is a very effective and popular medium of communication in the era of Globalization. Fi... more The media is a very effective and popular medium of communication in the era of Globalization. Film Production House is the largest industry today. Many young and talented writers and film makers are contributing to it. The budding scholars and researchers can find out various aspects like imagination, origin of ideas, story line, design, music and art, cinematography etc. in future. There is a lot of scope in doing research in media, films and communication. The researcher has decided to represent some aspects of her culture through visual presentation. Especially if one wants to represent it across the border it creates expected impact. There are very few Indian ladies that are dealing with the film making. Deepa Mehta is ranked among the few film makers in the world who have dared to go against socio-cultural norms of the society. Her films not only deal with the east but also depict an influence of the west in the twenty-first century. India is known for her cultural ‘unity in diversity’. Gender discrimination is a universal problem and lot of research has been going on and lot more can be done. Her movies have definitely contributed to create an awareness of social injustices done to women among Indian audience. It has also presented merits and demerits of Indian culture on international fronts. The present study will try to explore positive side of how the mind-set of society is becoming flexible against the rigidity of some traditional cultural practices.
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Education, both formal as well as informal, aims at developing a child's and youth's argumentativ... more Education, both formal as well as informal, aims at developing a child's and youth's argumentative skills, academic skills, reasoning skills and to make them responsible, thoughtful and inventing citizens who will represent humanity's and society's future development and prosperity. Universities in India are emerging as knowledgeable institutions that try to encourage making a new human being " an active, creative and innovative " that will change complete image of the nation on international fronts. There is wide disparity across states in access to higher education. Turning to role of education in adolescence it is important to understand physical and mental growth of this particular age group and a need of proper inculcation of life skills in the syllabi. They constitute nearly one-fifth of India's population according to the Census of 2001. The group is known for their vulnerability and immaturity as they can't cope with the changes in physical and psychological growth. Their proper physical, emotional and mental makeup will help them and their nation to emerge as responsible Glocal citizens. Life Skills development is a main objective of higher education because they help us to meet the challenges of everyday life. Life Skills teach us to know thyself, to be a sensitive and sensible human being, and to lead all walks of life with an ease and contentment. Some of the major Life skills can be incorporated in the syllabi are as follows. They are decision making, problem solving, creative and lateral thinking, effective communication and soft skills, interpersonal and intrapersonal relationship, self-awareness, assertiveness, empathy, equanimity, stress management, resilience, ethical and healthy thinking, tolerance, withdrawal, social skills and so on. The present paper is an attempt to define education in general and higher education in particular. It deals with the review of the thinkers and philosophers, and lastly discusses adolescence education and inculcation of life skills in curriculum and syllabi.
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Ngugi wa Thiong'O, one of the most influential writers, dramatists, essayists, critics and a reno... more Ngugi wa Thiong'O, one of the most influential writers, dramatists, essayists, critics and a renowned teacher from Kenya, was born on 5 th January 1938 in Kamiriithu village, near Limuru. His noteworthy literary creations are divided into three types namely his novels, the plays and non-fictional prose. He used drama as a medium for social activism. The novels Weep Not Child and The River Between by the author are related to Kenyan tribal life, particularly situated on the ridges and their freedom movement. For the understanding of his novels an acquaintance with Kenyan's tribal way of living is essential. The present paper deals with colonial education pattern in general and African colonial education in particular, a role of English language in cutting the cultural roots and it's reflections in the selected novel The River Between by Ngugi wa Thiong'o. The River Between (1965) is an informative fictional account of colonial education pattern and native people's opposition to colonial syllabi. Waiyaki, the bursting youth of twenty tries to educate tribal children and adults by opening many schools in the interior but his own people destroy his mission due to their political interests. The novel depicts the clash between the superior western culture and the inferior tribal culture. Peaceful life of the tribes gets disturbed due to imposition of foreign culture. Age-old rites and rituals of the natives were challenged by the colonizers and it gave birth to preservation of native indigenous culture by the colonized. " Circumcision " an initiation ritual of the Kenyan adolescent youth was banned by the colonizer. The colonized tried to oppose the same in order to preserve their cultural roots. The present citizens of the nation are full of high aims and aspirations due to the sacrifices that Waiyaki and his supporters did in the past for the rescue of their mother land. Education has always played a crucial role in enlightening the masses about their duties and rights towards themselves and the nation. (words 327)
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Ngugi wa Thiong'O, one of the most influential writers, dramatists, essayists, critics and a reno... more Ngugi wa Thiong'O, one of the most influential writers, dramatists, essayists, critics and a renowned teacher from Kenya, was born on 5 th January 1938 in Kamiriithu village, near Limuru. The novels Weep Not Child and The River Between by are related to Kenyan tribal life, particularly situated on the ridges and their freedom movement. Mau Mau revolt took place between 1952 and 1960 which was a revolt for asking the colonizers to quit the land and to form independent government of the Africans. The fertile land known as 'the white highland' was in the possession of the settlers and the natives were forced to toil as labourers. Although the Mau Mau revolt was an unsuccessful attempt it clearly led the natives to unite and forced the British government to work for political reform. Weep Not Child by Ngugi wa Thiong'O deals with Kneyan way of living through the protagonist Njoroge. The novel is specifically the story of the participation of a Kenyan family in the freedom struggle and it also reveals patriotic culture of the country. Wars and conflicts have always taught us that 'as you sow so shall you reap'. (words 191)
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Post-colonial cultural studies have changed the entire notion of indigenous culture and identity.... more Post-colonial cultural studies have changed the entire notion of indigenous culture and identity. Globalism is a call for humanism where people from all castes, classes, creeds and ethnicities will live with brotherhood and fraternity. Colonial invasion led us to multi-cultural and multi-racial contacts. It was a difficult time for the colonials but they moved on accepting imposition of an alien culture and molded themselves with the local and the global. In the era of Globalization every human being is having multiple identities like that of individual, group, state, national, and the recent phenomenon of the global identity. The positive side of this hybrid cultural assimilation and acculturation has helped us in blurring the boundaries but at the same time the loss of indigenous culture is a destructive characteristic. Africa is supposed to be the worst sufferer of imperial rule from the old slave trade to the present day's neo-colonial economic slavery. Considering the fact the present paper aims to analyze and investigate South African Fiction with reference to the Nobel laureate J. M. Coetzee.
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The process of Postcolonial cultural theory envisages five broad stages, namely such as pre-colon... more The process of Postcolonial cultural theory envisages five broad stages, namely such as pre-colonial, colonial, stage of independence or decolonization, postcolonial and neocolonial. The postcolonial cultural theory is characterized by features like orientalism, hybridity, mimicry, subalternism, migrations and diasporas, nativism, transnationalism, translocalism, ethnocentrism, multiculturalism, cosmopolitanism, expatriation, alienation, isolation, and globalization. The accident or the West came into contact with the East or the orient during the process of colonization. It then led to intercultural encounters as a consequence of temporary or permanent migrations from the native lands to a foreign target country. Immigration of the masses led to economic, social and cultural prosperity as well as caused damage to the psycho-social fabric of the concerned society. It has changed rigid notions of linguistic, political, religious, social, economic, and cultural identities. As a result, the individual identity gets split and as Salman Rushdie puts it ‘gets fragmented’ into the original identify or ‘national identity’ and destined identity or ‘immigrant identity’. This situation results in a clash between cultural homogeneity and heterogeneity, and indigenous identity and the hybrid. The indigenous identities in their turn have led to shrinkage yielding place to and they are giving birth to new global identities. The post-modern human being finds it expedient to adapt himself to pluralism due to global multi-cultural assimilation and acculturation. In order to maintain glocal (global and local) identity, deeper understanding, coordination and cooperation among different indigenous groups is needed. The present study cpntemplates the application of important parameters of postcolonial cultural theory. It intends to study and to apply the projection of basic parameters of the theory to the illustrative Indian English novels. The study attempts to find out the coherence between the basic parameters of postcolonialism and how these parameters are present Salman Rushdie’s Midnight’s Children.
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Advertising is a business of words through which our dreams, hopes and creativity is exploited. I... more Advertising is a business of words through which our dreams, hopes and creativity is exploited. It creates an evil of unnecessary wants. It is a profit making business that is blamed as ‘a mother of lies’ and ‘an icing on the cake and not the cake’. The environmentalists and nature’s lovers blame the business for corrupting innocence and purity of natural things. In spite of all these charges it has proved as the best medium for enhancing imagination, creativity, innovation, and idealization. The functions of advertisements are to create desires, to nurture emotions, to purify feelings, to strengthen values, and to develop attitudes towards the products. ‘Advertisements in print and non-print media’ is an effective medium of catching attention of the Glocal consumer. Twenty-first century consumerism completely depends on marketing skills and marketing survives through advertising of a product. The text used in the advertisement is descriptive and informative with the use of images and computer techniques that catches the attention of the reader. Languages both verbal and nonverbal play very important role in making it creative as well as interesting. The language used in it shows rational organization of syntax, semantics, linguistic and cultural interpretations of the product. The skills of cohesion and coherence and presupposition are taken into consideration by the writer. A Skillful use of denotation, connotation, abbreviations, symbols and such techniques help to give maximum effect in minimum words. Use of words, phrases, adverbs, adjectives, onomatopoeic words, interjections etc. play very important role in creating slogans and taglines. Use of language in advertisements is often referred as “brand language”. The choice of words and tone of the script plays significant role in connecting consumers with specific product. The present paper is an attempt to describe creative use of language in the making of effective advertising.
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Papers by Sangita Ghodake
sole effort is to understand the shipwrecked mindset of the colonized. Her thorough study of
marginalized literature leads her to the trajectory that started right from slavery and extended by
colonization, decolonization and the present day neocolonization. Being a former colonized of
Indian background she can very well understand the psyche of the marginalized African and the
Caribbean citizens. She perceives entire post-colonial residents as salvagers and adaptable human
beings. In present review, an attempt is made to analysis Ghodake’s two books Post-Colonial
Caribbean Fiction and Post-Colonial South African Fiction which are part of her trilogy with all
critical fairness.
The trilogy on the selected post-colonial fiction illustrates the socio-political, psychosomatic and cultural upheavals in colonial and post-colonial the Caribbean nations and
South Africa. After the publication of the first volume
Post-Colonial Caribbean Fiction the second volume Post-
Colonial South African Fiction has been published as a part of the three volume series; which will be concluded by Post-Colonial Kenyan Fiction in 2015.
up with the two parts and the third is in process. The trilogy on the selected post-colonial fiction is a scholarly and erudite attempt that depicts and illustrates the socio-political,
psychosomatic and cultural upheavals in colonial and post-colonial Africa and the Caribbean nations. After the publication of the first volume Post-Colonial Caribbean
Fiction (Total No. of Pages: 170) the second volume Post-Colonial South African Fiction (Total No. of Pages: 200) has been published as a part of the three volume series; which will be concluded by Post-Colonial Kenyan Fiction in 2015. These selected regions were the marginalized colonized countries in the past and the authors had to face adversities due to the unfavourable living conditions.
Presently he is working as the Chief Technology Officer(CTO) and Executive Director at SEED InfoTech. He has over 20 years of experience IT Industry in the domain of investment banking, credit cards that include technologies like portal development, business process management and middleware like MQ Series and TIBCO. His areas of expertise include J2EE architecture, web services and performance testing. He has published number of articles in the newspapers and magazines on information technology and IT career. He was part of some of the programs aired on Radio Mirchi, Tomato FM on IT career related question answers. He has authored six books as a part of employability enhancement series on Java, .NET and software Testing. Recently his book on Mobile Computing: A Practical Approach got published.