Somnath Sen

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Somnath Sen: A Visionary Business Leader, Social Welfare Advocate, and Technology Pioneer
With an illustrious career spanning over 24 years in the IT industry, Somnath Sen is a multi-faceted professional whose work seamlessly blends the realms of business leadership, social advocacy, and technological innovation. Holding an MCA degree, Somnath Sen has cemented a reputation as a visionary cloud architect and problem solver, while passionately pursuing social welfare initiatives and championing human rights.
Business Leadership & Technical Expertise
As a seasoned cloud architect and IT specialist, Somnath Sen has been at the forefront of driving digital transformation across industries. Combining deep technical knowledge with strategic insights, Somnath Sen has helped numerous organizations streamline operations, increase efficiency, and adopt cutting-edge cloud solutions that offer scalability and security.

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Izmir University of Economics

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Technical University Of Civil Engineering, Bucharest

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Goldsmiths, University of London

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Charalambos GASPARIS

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Umit Unver

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Al-Azhar University

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Coventry University

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Empowering Economic Growth and Personal Fulfillment Through Wellness Entrepreneurship: A Case for Side Businesses in Yoga, Coaching, and Holistic Health in India

This paper explores the rising relevance of wellness-based side businesses — particularly in yoga... more This paper explores the rising relevance of wellness-based side businesses — particularly in yoga, coaching, and holistic health — as a viable second income stream for working professionals and homemakers in India. As the global wellness economy expands and India reclaims its role as the spiritual capital of the world, ancient Indian traditions like yoga, Ayurveda, and meditation are being repackaged into modern entrepreneurial opportunities. This paper examines the socio-economic potential of such ventures, the psychological benefits for practitioners, and the contribution of these businesses to India's broader economic and cultural identity. 1. Introduction
India, the birthplace of yoga and spiritual sciences, is experiencing a wellness renaissance. As the global demand for holistic health rises, Indian knowledge systems are receiving renewed attention. At the same time, India’s workforce is facing stress, instability, and a need for diversified income. This confluence creates a powerful opportunity: starting a wellness side business not only offers financial flexibility but also supports personal well-being and national growth.

2. The Wellness Economy in India and Globally
The global wellness economy is valued at $4.5 trillion (Global Wellness Institute, 2023).

India contributes significantly through exports of yoga, Ayurveda, and meditation education.

Domestically, more than 1 crore wellness professionals work in informal or semi-formal sectors.

With growing digital adoption, wellness businesses are moving online, creating new market dynamics.

3. Why Side Business in Wellness?
3.1 Financial Diversification
In a volatile job market, multiple income streams reduce financial risk. A yoga class, nutrition advice session, or coaching call can create regular supplemental income.

3.2 Time Efficiency
Most wellness services — like weekend group yoga classes or one-hour coaching — require flexible hours, making them feasible for professionals and homemakers.

3.3 Mental and Emotional Health
Studies show that individuals engaged in meaningful work outside their main job experience greater life satisfaction and reduced stress (Sharma & Patel, 2022).

4. India's Unique Advantage: Ancient Wisdom Meets Digital Delivery
India holds the IP of 5,000+ years of wellness systems. Combined with platforms like Vridhee, which digitize wellness plans using AI, multilingual content, and telehealth tools, Indian wellness providers are now becoming digital entrepreneurs — reaching clients in India and abroad.

5. Demographics of the Wellness Side Business Ecosystem
Segment Profile Opportunity
Women Homemakers Yoga or healing knowledge, free hours Community classes, online plans
IT Professionals Burnout & desire for creative output Weekend coaching or courses
Retired Individuals Experience in health, teaching Guided wellness mentoring
Rural Youth Local language fluency, cultural wisdom Vernacular wellness coaching

6. Government Support & Policy Landscape
Startup India, Ayushman Bharat, and Skill India initiatives indirectly support wellness entrepreneurship.

The Ministry of AYUSH promotes structured training and international recognition of yoga professionals.

MSME schemes can fund wellness centers, mobile clinics, and digital transformation.

7. Case Study: Vridhee Wellness
Vridhee Wellness is a tech-driven platform that enables wellness entrepreneurs to:

Build custom wellness journeys using psychometrics and AI

Offer services in multiple Indian languages

Host webinars, paid workshops, and one-on-one coaching

Reach local and global audiences without technical expertise

This democratizes access to entrepreneurship for underrepresented segments.

8. Cultural Relevance and Global Leadership
By encouraging wellness entrepreneurship, India is:

Reviving traditional knowledge systems

Exporting spiritual and emotional intelligence

Positioning itself as the global leader in conscious living

Strengthening the economy through soft power and local empowerment

9. Challenges and Recommendations
Challenge Recommendation
Lack of tech access Digital literacy training via NGOs, CSR
Certification gaps AYUSH-recognized micro-credentials
Awareness of opportunity National awareness campaigns, partnerships with digital wellness platforms

10. Conclusion
A side business in wellness is not just a personal economic strategy — it’s a nation-building movement. By fusing tradition with technology, India can unlock a grassroots wellness economy that supports employment, mental health, cultural pride, and economic resilience.

India's next generation of entrepreneurs may not all be in fintech or AI — they could be yoga teachers, coaches, and healers, building peace and prosperity one breath at a time.

References
Global Wellness Institute (2023). Global Wellness Economy Report.

Sharma, K., & Patel, A. (2022). Work-Life Balance Through Side Hustles: A Mental Health Perspective. Indian Journal of Psychology.

Ministry of AYUSH. (2024). Annual Report.

Vridhee Wellness (2025). Digital Wellness Platform Overview.

Startup India Portal. (2024). Entrepreneurship Schemes and Support.

The Costs of Disinflation in China Since 1979 – An Application of Narrative and Search – Theoretical Approaches

SSRN Electronic Journal, 2011

ABSTRACT In this paper, first, we examine the history records of macroeconomic policies and ident... more ABSTRACT In this paper, first, we examine the history records of macroeconomic policies and identify the disinflation episodes in China since 1978 and then measure the costs of disinflation by employing the narrative method. Second, after introducing a bench-mark search model, and estimating the parameters based on China’s data, we compute the sacrifice ratios of disinflation in China in a search-theoretical environment. The results of two approaches are in line with each other. Our paper contributes several aspects: From narrative methods, we find that disinflation is costly in China: averagely, to reduce 1 percentage of inflation rate will lose 0.5 percentage in GDP growth rate. The sacrifice ratios vary across episodes from 0.20 for the fifth disinflation (2007-2008) to 0.84 for the third disinflation (1988-1990). It seems that a slow disinflation process yields lower cost in China. The search-theoretical approach provides similar results: for buyers-take-all case, the welfare of the residential measured by consumption decreases about 0.18 percentage and 0.49 percentage by reducing 1 percentage of inflation for and respectively. For the partially bargaining case, the welfare declines about 0.25 percentage for a one percentage reduction in inflation.

The effect of health information on the implicit prices of nutrients

Regression results obtained from using Bayesian mean and variance fo r fats and cholesterol A..17... more Regression results obtained from using Bayesian mean and variance fo r fats and cholesterol A..17 Results for fats and cholesterol for all proxies A.l Regression resul ts obtained from using time trend starting in 1966 for fat s and cholesterol excluding dairy and chicken from the data set A.19 Regression results obtained from using time trend starting in 1969 for fats and cholesterol excluding dairy and chicken from the data set A.20 Regression results obtained from using Brown's index for fats and cholesterol excluding dairy and chicken from t he data set A .21 Regression results obtained from using linear interpolation for fats and cholesterol excluding dairy and chicken from the data set A.22 Results obtained for fats and cholesterol for situations with and without dairy in the data set A.23 Regression results obtained from separating red meat arid egg from dq.iry, chicken, fruits and vegetables using time trend begining in 1966 for fats and cholesterol, where R = red meat and eggs A=dairy products, ch.icken, fruits and vegetables . . VI A.24 Results obtained fo r fats and cholesterol fo r the two groups, red meat and eggs Vs dairy, chicken. fruits and vegetables . . 76 l CHAPTER 1. INTRODUCTION Recent scientific developments include a changing knowledge about risks in t he food supply. Thus, food safety research is a concern that is looming large in the horizon and almost all surveys in this area speak of a high level of public concern over the food supplied. T his study mainly deals with the consumer's concern regarding the fats and cholesterol present in food. It also, however, very briefly looks into the consumer's willingness to pay for microbial pathogens present in food items, it being one of the 'unwanted ' nutrients besides fats and cholesterol. Efforts to inform the general public about high fat and cholesterol intake as a possible risk factor for coronary heart disease started as early as the mid 1950s. To date, the effectiveness of t he various educational efforts made in this direction had been measured by t heir ability to increase public awareness of the adverse health consequences associated with this high intake of dietary fat and cholesterol. However, very little research had been conducted to determine how the dietary intake of t hese nutrients had changed over time as more and more information became available. It is only recently that economists have started showing some interest in t hi s field. Studies by Putler (1987) and by both suggest that health information had led to the decline in the demand for shell

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