The COVID-19 epidemic put the traditional healthcare system and offline consultation method under... more The COVID-19 epidemic put the traditional healthcare system and offline consultation method under strain. Patient consultations through online healthcare communities (OHCs) provide patients and physicians with a more convenient and secure route. Based on the social support theory, this study explores the impact of three dimensions of social support from physiciansinformation diagnosticity, source credibility, and emotional support-on patient consultations in OHCs and their moderating effect on patients' compliments. We utilized Python Spiders to retrieve data from Haodf.com and gathered 2,982 physician reports. The model uses OLS regression with fixed effect estimations. The results show that these three dimensions of social support are positively impacted by consultation. Furthermore, patients' compliments weaken the positive relationship between the three dimensions of physicians' social support and patient consultations. This study contributes to the literature on social support theory in OHCs by exploring the physicians' social support dimension and its impact on patient consultation. Moreover, this study makes practical contributions to physicians and platform administrators in OHCs.
International journal of Japan Association for Management Systems, Dec 31, 2020
With the rapid development of AI technology and 5G in China, the country's advertising industry h... more With the rapid development of AI technology and 5G in China, the country's advertising industry has changed significantly, perhaps even more than in other countries. This paper suggests that the magnitude of change means traditional definitions of advertising are no longer appropriate. Specifically, it considers such definitions of advertising with Chinese characteristics in the context of short video viewers by using grounded theory to code interviews with 14 Chinese netizens. In addition to providing a new definition of advertising for Chinese advertising, the paper forecasts advertising in the future for practitioners and academics in other countries.
International journal of Japan Association for Management Systems, Dec 31, 2020
With the launch of 3G technology in 2001 in Japan, the Attention, Interest, Search, Action, Share... more With the launch of 3G technology in 2001 in Japan, the Attention, Interest, Search, Action, Share model (AISAS) arose to lead advertising during that era. However, in 2010, 4G technology was launched, and online diffusion models like AISAS were no longer suitable. This paper proposes a new model, the Attention, Awareness, Affection, and Action (4A) model, and explores how a series of advertisements influence consumers' purchasing decisions. Structural equation modeling(SEM) was used to test the 4A model, and it was supported in this research experiment.
International Journal of Environmental Research and Public Health, Sep 28, 2022
This article is an open access article distributed under the terms and conditions of the Creative... more This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY
International Journal of Japan Association for Management Systems
With the rapid development of AI technology and 5G in China, the country's advertising industry h... more With the rapid development of AI technology and 5G in China, the country's advertising industry has changed significantly, perhaps even more than in other countries. This paper suggests that the magnitude of change means traditional definitions of advertising are no longer appropriate. Specifically, it considers such definitions of advertising with Chinese characteristics in the context of short video viewers by using grounded theory to code interviews with 14 Chinese netizens. In addition to providing a new definition of advertising for Chinese advertising, the paper forecasts advertising in the future for practitioners and academics in other countries.
Due to the lockdown, more and more people are used to communicating with AI voice assistants duri... more Due to the lockdown, more and more people are used to communicating with AI voice assistants during the post-COVID era. This study investigates the relationship between the perceived cuteness of AI voice assistants and the intention to purchase via a moderated serial-mediation model. We tested a PLS-SEM model with 284 survey data from an online experiment. The findings indicate that: (1) different cuteness appearances lead to different levels of perceived cuteness; (2) perceived cuteness positively affects intention to purchase; (3) the positive direct effect is serial mediated by social presence and user engagement; (4) the serial mediation effect is negatively moderated by perceived risk of service failure, which means the positive influence of perceived cuteness on intention to purchase is weakened at a high level of perceived risk. Our research has both theoretical and managerial contributions, which also reminds enterprises to grasp the cuteness degree of the product.
International Journal of Environmental Research and Public Health
The COVID-19 epidemic put pressure on the traditional healthcare system and offline consultation ... more The COVID-19 epidemic put pressure on the traditional healthcare system and offline consultation methods. Telemedicine platforms provide a more convenient and safer channel for online health communication. Based on the signaling theory, our study explores the impacts of three dimensions of physicians’ service quality (need fulfillment, security, and responsiveness) on online patient consultation on telemedicine platforms. A negative binomial model was used to test cross-sectional data of 2982 physicians obtained from Haodf.com. The results show the following: (1) the need fulfillment dimension variables positively affect online patient consultation; (2) the security dimension variables positively affect online patient consultation; (3) the responsiveness dimension variables positively affect online patient consultation. Our results contribute to the theoretical aspect of signaling theory and service quality in the context of telemedicine platforms and have several practical implicat...
The COVID-19 epidemic put the traditional healthcare system and offline consultation method under... more The COVID-19 epidemic put the traditional healthcare system and offline consultation method under strain. Patient consultations through online healthcare communities (OHCs) provide patients and physicians with a more convenient and secure route. Based on the social support theory, this study explores the impact of three dimensions of social support from physicians—information diagnosticity, source credibility, and emotional support—on patient consultations in OHCs and their moderating effect on patients’ compliments. We utilized Python Spiders to retrieve data from Haodf.com and gathered 2,982 physician reports. The model uses OLS regression with fixed effect estimations. The results show that these three dimensions of social support are positively impacted by consultation. Furthermore, patients’ compliments weaken the positive relationship between the three dimensions of physicians’ social support and patient consultations. This study contributes to the literature on social support...
The tourism and accommodation industry has long been a fertile field for digital entrepreneurial ... more The tourism and accommodation industry has long been a fertile field for digital entrepreneurial activities. However, sharing accommodation entrepreneurs have been ignored, whether in digital entrepreneurship or the sharing economy. This empirical study explored the relationship between start-up age and host growth based on the entrepreneurship learning theory to bridge the gap. In total, 348 hosts’ balanced panel data for 5 years were collected from the Airbnb platform. The results shown that (1) there was a curvilinear (inverted U-shaped) relationship between start-up age and host growth; (2) a critical primary growth strategy (product supply) significantly moderated the curvilinear relationship such that the inverted U-shaped relationship is less pronounced when the level of product supply is high. This study is helpful to understand digital entrepreneurs in the sharing accommodation and offers management suggestions for host growth.
International Journal of Japan Association for Management Systems, 2020
With the launch of 3G technology in 2001 in Japan, the Attention, Interest, Search, Action, Share... more With the launch of 3G technology in 2001 in Japan, the Attention, Interest, Search, Action, Share model (AISAS) arose to lead advertising during that era. However, in 2010, 4G technology was launched, and online diffusion models like AISAS were no longer suitable. This paper proposes a new model, the Attention, Awareness, Affection, and Action (4A) model, and explores how a series of advertisements influence consumers' purchasing decisions. Structural equation modeling(SEM) was used to test the 4A model, and it was supported in this research experiment.
International Journal of Japan Association for Management Systems, 2020
This paper uses a Citespace-based bibliometric analysis of 4,617 articles from the Social Science... more This paper uses a Citespace-based bibliometric analysis of 4,617 articles from the Social Sciences Citation Index in the Web of Science Core Collection database to understand how advertising research has developed and evolved. The analysis began with deep data collection and expansion. Then, the research moved from the macro-level toward the micro-level, enabling observation of the ways that, while advertising research might have produced comprehensive theoretical findings based on a wide range of research, the field lacks a unified research community. Finally, the paper suggests three future research directions based on the results of the analysis.
The COVID-19 epidemic put the traditional healthcare system and offline consultation method under... more The COVID-19 epidemic put the traditional healthcare system and offline consultation method under strain. Patient consultations through online healthcare communities (OHCs) provide patients and physicians with a more convenient and secure route. Based on the social support theory, this study explores the impact of three dimensions of social support from physiciansinformation diagnosticity, source credibility, and emotional support-on patient consultations in OHCs and their moderating effect on patients' compliments. We utilized Python Spiders to retrieve data from Haodf.com and gathered 2,982 physician reports. The model uses OLS regression with fixed effect estimations. The results show that these three dimensions of social support are positively impacted by consultation. Furthermore, patients' compliments weaken the positive relationship between the three dimensions of physicians' social support and patient consultations. This study contributes to the literature on social support theory in OHCs by exploring the physicians' social support dimension and its impact on patient consultation. Moreover, this study makes practical contributions to physicians and platform administrators in OHCs.
International journal of Japan Association for Management Systems, Dec 31, 2020
With the rapid development of AI technology and 5G in China, the country's advertising industry h... more With the rapid development of AI technology and 5G in China, the country's advertising industry has changed significantly, perhaps even more than in other countries. This paper suggests that the magnitude of change means traditional definitions of advertising are no longer appropriate. Specifically, it considers such definitions of advertising with Chinese characteristics in the context of short video viewers by using grounded theory to code interviews with 14 Chinese netizens. In addition to providing a new definition of advertising for Chinese advertising, the paper forecasts advertising in the future for practitioners and academics in other countries.
International journal of Japan Association for Management Systems, Dec 31, 2020
With the launch of 3G technology in 2001 in Japan, the Attention, Interest, Search, Action, Share... more With the launch of 3G technology in 2001 in Japan, the Attention, Interest, Search, Action, Share model (AISAS) arose to lead advertising during that era. However, in 2010, 4G technology was launched, and online diffusion models like AISAS were no longer suitable. This paper proposes a new model, the Attention, Awareness, Affection, and Action (4A) model, and explores how a series of advertisements influence consumers' purchasing decisions. Structural equation modeling(SEM) was used to test the 4A model, and it was supported in this research experiment.
International Journal of Environmental Research and Public Health, Sep 28, 2022
This article is an open access article distributed under the terms and conditions of the Creative... more This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY
International Journal of Japan Association for Management Systems
With the rapid development of AI technology and 5G in China, the country's advertising industry h... more With the rapid development of AI technology and 5G in China, the country's advertising industry has changed significantly, perhaps even more than in other countries. This paper suggests that the magnitude of change means traditional definitions of advertising are no longer appropriate. Specifically, it considers such definitions of advertising with Chinese characteristics in the context of short video viewers by using grounded theory to code interviews with 14 Chinese netizens. In addition to providing a new definition of advertising for Chinese advertising, the paper forecasts advertising in the future for practitioners and academics in other countries.
Due to the lockdown, more and more people are used to communicating with AI voice assistants duri... more Due to the lockdown, more and more people are used to communicating with AI voice assistants during the post-COVID era. This study investigates the relationship between the perceived cuteness of AI voice assistants and the intention to purchase via a moderated serial-mediation model. We tested a PLS-SEM model with 284 survey data from an online experiment. The findings indicate that: (1) different cuteness appearances lead to different levels of perceived cuteness; (2) perceived cuteness positively affects intention to purchase; (3) the positive direct effect is serial mediated by social presence and user engagement; (4) the serial mediation effect is negatively moderated by perceived risk of service failure, which means the positive influence of perceived cuteness on intention to purchase is weakened at a high level of perceived risk. Our research has both theoretical and managerial contributions, which also reminds enterprises to grasp the cuteness degree of the product.
International Journal of Environmental Research and Public Health
The COVID-19 epidemic put pressure on the traditional healthcare system and offline consultation ... more The COVID-19 epidemic put pressure on the traditional healthcare system and offline consultation methods. Telemedicine platforms provide a more convenient and safer channel for online health communication. Based on the signaling theory, our study explores the impacts of three dimensions of physicians’ service quality (need fulfillment, security, and responsiveness) on online patient consultation on telemedicine platforms. A negative binomial model was used to test cross-sectional data of 2982 physicians obtained from Haodf.com. The results show the following: (1) the need fulfillment dimension variables positively affect online patient consultation; (2) the security dimension variables positively affect online patient consultation; (3) the responsiveness dimension variables positively affect online patient consultation. Our results contribute to the theoretical aspect of signaling theory and service quality in the context of telemedicine platforms and have several practical implicat...
The COVID-19 epidemic put the traditional healthcare system and offline consultation method under... more The COVID-19 epidemic put the traditional healthcare system and offline consultation method under strain. Patient consultations through online healthcare communities (OHCs) provide patients and physicians with a more convenient and secure route. Based on the social support theory, this study explores the impact of three dimensions of social support from physicians—information diagnosticity, source credibility, and emotional support—on patient consultations in OHCs and their moderating effect on patients’ compliments. We utilized Python Spiders to retrieve data from Haodf.com and gathered 2,982 physician reports. The model uses OLS regression with fixed effect estimations. The results show that these three dimensions of social support are positively impacted by consultation. Furthermore, patients’ compliments weaken the positive relationship between the three dimensions of physicians’ social support and patient consultations. This study contributes to the literature on social support...
The tourism and accommodation industry has long been a fertile field for digital entrepreneurial ... more The tourism and accommodation industry has long been a fertile field for digital entrepreneurial activities. However, sharing accommodation entrepreneurs have been ignored, whether in digital entrepreneurship or the sharing economy. This empirical study explored the relationship between start-up age and host growth based on the entrepreneurship learning theory to bridge the gap. In total, 348 hosts’ balanced panel data for 5 years were collected from the Airbnb platform. The results shown that (1) there was a curvilinear (inverted U-shaped) relationship between start-up age and host growth; (2) a critical primary growth strategy (product supply) significantly moderated the curvilinear relationship such that the inverted U-shaped relationship is less pronounced when the level of product supply is high. This study is helpful to understand digital entrepreneurs in the sharing accommodation and offers management suggestions for host growth.
International Journal of Japan Association for Management Systems, 2020
With the launch of 3G technology in 2001 in Japan, the Attention, Interest, Search, Action, Share... more With the launch of 3G technology in 2001 in Japan, the Attention, Interest, Search, Action, Share model (AISAS) arose to lead advertising during that era. However, in 2010, 4G technology was launched, and online diffusion models like AISAS were no longer suitable. This paper proposes a new model, the Attention, Awareness, Affection, and Action (4A) model, and explores how a series of advertisements influence consumers' purchasing decisions. Structural equation modeling(SEM) was used to test the 4A model, and it was supported in this research experiment.
International Journal of Japan Association for Management Systems, 2020
This paper uses a Citespace-based bibliometric analysis of 4,617 articles from the Social Science... more This paper uses a Citespace-based bibliometric analysis of 4,617 articles from the Social Sciences Citation Index in the Web of Science Core Collection database to understand how advertising research has developed and evolved. The analysis began with deep data collection and expansion. Then, the research moved from the macro-level toward the micro-level, enabling observation of the ways that, while advertising research might have produced comprehensive theoretical findings based on a wide range of research, the field lacks a unified research community. Finally, the paper suggests three future research directions based on the results of the analysis.
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