Bhavna Pathak

Combating Fake News through Digital Media Literacy: Study on Digital Media Users of Bhopal City of India

Dissemination of fake news with fast pace through various digital media platforms is growing conc... more Dissemination of fake news with fast pace through various digital media platforms is growing concern among policymakers, journalists, educators and digital media users worldwide. Some scholars believe that glaring example of U.S. presidential election of 2016 depicts, that Trump's victory was a weak political decision made by the American voters under the influence of fake news which confused American voters. Some are concerned that Trump's extravagantly untruthful assertions on digital media platforms also initiated a serious discussion on 'post-truth era'. Trump's victory was also a result of fake news impact. Researchers observed that Pakistan deliberately uses fake news in a propaganda war against India. Several morphed photos and fake videos started floating on social media after dilution of Article 370 and 35A in Jammu and Kashmir. On one hand, several cases of mob lynching were identified in India due to dissemination of fake news while on the other hand several mob lynching cases were also found fake. Fake news has created a lot of confusion. Researchers selected this topic for their research as fake news has been identified as a new challenge and threat to society. Aim of the study was to find out how Indian digital media users identify fake news and level of cyber wellness among them to use digital media platforms efficiently. Data was obtained through a close-ended questionnaire from n=109 respondents using descriptive research design. Data has been organized and analyzed on SPSS using percentage and frequency distribution. Result of this study shows that fake news not only pose threat to trust in society but has also decreased trustworthiness on media. Even though social media has been identified as the main source of fake news dissemination still a majority of respondents use social media as a tool for getting information. Majority of respondents agreed that digital media literacy is direly needed to combat fake news.

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The Community Radio Movement in India, Challenges and Opportunities

International journal of communication and media studies, 2019

Media play a major role in the development of any nation as media informs, educate, persuade, mot... more Media play a major role in the development of any nation as media informs, educate, persuade, motivate, aware and decide national agenda. Scholars like Daniel Lerner, Wilbur Schramm, Lucian Pye, Edward Shils and Ithiel de Sola Pool have done intensive work on the role of mass media in national development. Daniel Lerner found a high correlation among urbanization, literacy, media participation and political participation (Merrill, 1971). The positive role of development has been recognized in third world countries because information dissemination plays key role in bringing social change among the receivers. Media is working as a development tool in developing and under developed countries. The question arises which media is working as peoples media. Media can be divided into three sectors-public sector media, private sector media and community media. Public sector media is called mouth piece of government and remote control of private sector media is in the hands of big media conglomerates. As mainstream media is in the hands of a big media conglomerate which is a profit oriented industry and governed by market forces we cannot expect people's participation in mainstream media. We find less or no participation in mass media/mainstream media, whether they are governed by market forces or by government. The only media left for common people to raise their voice is community media/ alternative media. Alternate media could be seen as critical media which questions domination, expresses the standpoints of the oppressed and argues for the advancement of an active and participative society. As alternative media is both under-researched and an under-represented topic in media research, aim of this research paper is to identify potential and challenges of community radio as an effective alternative media in India. Community radio can play a major role in rural development of India as listening to the radio does not demand reading and writing ability and it is a portable media. The basic feature of community radio is that it has to be participatory. As said by the UNESCO, a community radio station is one that is operated in the community, for the community, about the community and by the community. This study throws light on opportunities and challenges for community radio in India through the case study method of two community radios

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Combating Fake News through Digital Media Literacy: Study on Digital Media Users of Bhopal City of India

International Journal on Transformations of Media, Journalism & Mass Communication (Online ISSN: 2581-3439), 2020

Dissemination of fake news with fast pace through various digital media platforms is growing conc... more Dissemination of fake news with fast pace through various digital media platforms is growing concern among policymakers, journalists, educators and digital media users worldwide. Some scholars believe that glaring example of U.S. presidential election of 2016 depicts, that Trump's victory was a weak political decision made by the American voters under the influence of fake news which confused American voters. Some are concerned that Trump's extravagantly untruthful assertions on digital media platforms also initiated a serious discussion on 'post-truth era'. Trump's victory was also a result of fake news impact. Researchers observed that Pakistan deliberately uses fake news in a propaganda war against India. Several morphed photos and fake videos started floating on social media after dilution of Article 370 and 35A in Jammu and Kashmir. On one hand, several cases of mob lynching were identified in India due to dissemination of fake news while on the other hand several mob lynching cases were also found fake. Fake news has created a lot of confusion. Researchers selected this topic for their research as fake news has been identified as a new challenge and threat to society. Aim of the study was to find out how Indian digital media users identify fake news and level of cyber wellness among them to use digital media platforms efficiently. Data was obtained through a close-ended questionnaire from n=109 respondents using descriptive research design. Data has been organized and analyzed on SPSS using percentage and frequency distribution. Result of this study shows that fake news not only pose threat to trust in society but has also decreased trustworthiness on media. Even though social media has been identified as the main source of fake news dissemination still a majority of respondents use social media as a tool for getting information. Majority of respondents agreed that digital media literacy is direly needed to combat fake news.

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An empirical study on consumer’s perception towards health insurance

Restaurant Business, 2019

The paper attempts to know the perception of the exisitng customers of health insurance in aditya... more The paper attempts to know the perception of the exisitng customers of health insurance in aditya birla and to find out customers purpose, satisfaction and usage of modern technology with various factors for purchasing health insurance from aditya birla. The survey method is an structured questionnaire with descriptive research design,is used to find out the consumer perception and convenient random sampling was used from the population .data source is obtained from the primary and secondary data,in which primary data is collected through questionnaire and secondary data is collected through internet.statistical tools like percentage analysis,chi – square , correlation and ranking method was used to interpret the data.

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The Community Radio Movement in India, Challenges and Opportunities

International Journal of Communication and Media Studies, 2019

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Scope of One Nation One Election: A Feed forward Study on People‟s Perception

International Journal of Science and Research (IJSR) , 2018

This idea of One Nation One Election was earlier placed before the nation by former Prime Ministe... more This idea of One Nation One Election was earlier placed before the nation by former Prime Minister AtalBihari Vajpayee. One nation one election is a debatable issue that is the reason even Prime Minister NarendraModi asked for national debate on this issue before execution of such kind of electoral reform. The frequent conduct of elections involves huge expenditure and use of various other resources that is why there should be one nation one election. The present paper deals with the perception of people about the One Nation One Election policy. The result of the study shows a positive wave regarding simultaneous elections in the country. People eagerly want electoral reform and change in present scenario. Majority of respondents accepted that simultaneous elections will bring stability in democracy, will reduce corruption, election and other unnecessary expenses, will strengthen nationalism, speed up development process etc. Simultaneous elections are not disadvantageous for country like India as it is not a new phenomenon for Indians.

Keywords: One Nation, One Election, Policy, Democracy, India

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THE COMMUNITY RADIO MOVEMENT IN INDIA: CHALLENGES AND OPPORTUNITIES

Media play a major role in the development of any nation as media informs, educate, persuade, mot... more Media play a major role in the development of any nation as media informs, educate, persuade, motivate, aware and decide national agenda. Scholars like Daniel Lerner, Wilbur Schramm, Lucian Pye, Edward Shils and Ithiel de Sola Pool have done intensive work on the role of mass media in national development. Daniel Lerner found a high correlation among urbanization, literacy, media participation and political participation (Merrill, 1971). The positive role of development has been recognized in third world countries because information dissemination plays key role in bringing social change among the receivers. Media is working as a development tool in developing and under developed countries. The question arises which media is working as peoples media. Media can be divided into three sectors-public sector media, private sector media and community media. Public sector media is called mouth piece of government and remote control of private sector media is in the hands of big media conglomerates. As mainstream media is in the hands of a big media conglomerate which is a profit oriented industry and governed by market forces we cannot expect people's participation in mainstream media. We find less or no participation in mass media/mainstream media, whether they are governed by market forces or by government. The only media left for common people to raise their voice is community media/ alternative media. Alternate media could be seen as critical media which questions domination, expresses the standpoints of the oppressed and argues for the advancement of an active and participative society. As alternative media is both under-researched and an under-represented topic in media research, aim of this research paper is to identify potential and challenges of community radio as an effective alternative media in India. Community radio can play a major role in rural development of India as listening to the radio does not demand reading and writing ability and it is a portable media. The basic feature of community radio is that it has to be participatory. As said by the UNESCO, a community radio station is one that is operated in the community, for the community, about the community and by the community. This study throws light on opportunities and challenges for community radio in India through the case study method of two community radios-Radio Bundelkhand of Orchha, and Radio Dhadkan of Shivpuri, Madhya Pradesh.

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THE COMMUNITY RADIO MOVEMENT IN INDIA: CHALLENGES AND OPPORTUNITIES

Trans Stellar, 2019

Media play a major role in the development of any nation as media informs, educate, persuade, mot... more Media play a major role in the development of any nation as media informs, educate, persuade, motivate, aware and decide national agenda. Scholars like Daniel Lerner, Wilbur Schramm, Lucian Pye, Edward Shils and Ithiel de Sola Pool have done intensive work on the role of mass media in national development. Daniel Lerner found a high correlation among urbanization, literacy, media participation and political participation (Merrill, 1971). The positive role of development has been recognized in third world countries because information dissemination plays key role in bringing social change among the receivers. Media is working as a development tool in developing and under developed countries. The question arises which media is working as peoples media. Media can be divided into three sectors-public sector media, private sector media and community media. Public sector media is called mouth piece of government and remote control of private sector media is in the hands of big media conglomerates. As mainstream media is in the hands of a big media conglomerate which is a profit oriented industry and governed by market forces we cannot expect people's participation in mainstream media. We find less or no participation in mass media/mainstream media, whether they are governed by market forces or by government. The only media left for common people to raise their voice is community media/ alternative media. Alternate media could be seen as critical media which questions domination, expresses the standpoints of the oppressed and argues for the advancement of an active and participative society. As alternative media is both under-researched and an under-represented topic in media research, aim of this research paper is to identify potential and challenges of community radio as an effective alternative media in India. Community radio can play a major role in rural development of India as listening to the radio does not demand reading and writing ability and it is a portable media. The basic feature of community radio is that it has to be participatory. As said by the UNESCO, a community radio station is one that is operated in the community, for the community, about the community and by the community. This study throws light on opportunities and challenges for community radio in India through the case study method of two community radios-Radio Bundelkhand of Orchha, and Radio Dhadkan of Shivpuri, Madhya Pradesh.

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A Study on Challenges and Opportunities for Women Journalists in Media Industry of Bhopal region

International Journal of Research and Analytical Reviews, 2018

"There is no chance of the welfare of the world unless the condition of women is improved. It is ... more "There is no chance of the welfare of the world unless the condition of women is improved. It is not possible for a bird to fly on one wing."-Swami Vivekananda Abstract: Nature of media industry is quite different from other industry. This industry demand more time, more work within deadline, field work, pressure of breaking news, qualitative work with rich content, whole hearted dedication for this profession. It is a challenging industry as one has to work in pressure. Pressure increases in proportion of designation. New comers and women journalists face several challenges in media industry. This study focuses on challenges and opportunities for women journalists in media industry. Qualitative research technique focus group has been opted for deeper understanding of the phenomenon. Study conclude that because of gender biasness, safety issues, odd working hours, more work in less time, high pressure and stress level, no job security, less maternity leaves as compare to government job, patriarchal mind set of family and society compel women journalists either to leave this profession or to switch over in other field.

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EMPIRICAL STUDY ON EFFECT OF FOOD AND BEVERAGE ADVERTISEMENTS ON FOOD HABITS OF CHILDREN WITH SPECIAL REFERENCE TO BHOPAL CITY

International Journal of Current Research, 2018

Children's screen dependency is increasing day by day. They are either glued on television screen... more Children's screen dependency is increasing day by day. They are either glued on television screen or on mobile phone screen most of the time. It has been proved in several studies that exposure to food ads on television has direct impact on food habits of various marketing techniques like toys, giveaways along with food products which insist them to buy that product. Cartoon characters, attractive packaging, and musical ads of food and beverage attract young child sugar, saturated fat, high in calories and low in nutrition. Study concludes that majority of parents (69%) agreed that they know fast food and snacks are unhealthy for them from eating that food. Sixty five percents respondents said that television viewing and exposure to food ads have made their kids stubborn. They demand for those food items which they have seen on television ads. Majo shows that food and beverage advertisements affect children's eating habits. Food ads have made them fond of fast foods and snacks.

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Scope of one nation one election: A feed forward study on peoples' perception

International Journal of Science and Research, 2018

Abstract: This idea of One Nation One Election was earlier placed before the nation by former Pri... more Abstract: This idea of One Nation One Election was earlier placed before the nation by former Prime Minister AtalBihari Vajpayee. One nation one election is a debatable issue that is the reason even Prime Minister Narendra Modi asked for national debate on this
issue before execution of such kind of electoral reform. The frequent conduct of elections involves huge expenditure and use of various other resources that is why there should be one nation one election. The present paper deals with the perception of people about the
One Nation One Election policy. The result of the study shows a positive wave regarding simultaneous elections in the country. People eagerly want electoral reform and change in present scenario. Majority of respondents accepted that simultaneous elections will bring stability in democracy, will reduce corruption, election and other unnecessary expenses, will strengthen nationalism, speed up development process etc. Simultaneous elections are not disadvantageous for country like India as it is not a new phenomenon for Indians.

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An empirical study on Consumers perception towards digital shopping: with special reference to Bhopal City

Amity Journal of Media and Communication Studies, 2018

Digital platform which give exposure to global shopping is an emerging trend in India and youngst... more Digital platform which give exposure to global shopping is an emerging trend in India and youngsters are early adopters of this new phenomenon. Indian shoppers are transforming themselves. Digital shopping is changing the conventional pattern of shopping in India. What are various factors which affect digital shopping in India, whether Indian consumers find digital shopping convenient over traditional shopping, what attracts them towards digital shopping, whether they are satisfied with the quality of products purchased online, would they like to shop online again and will suggest online shopping to others, what stops them from exploring this new trend; these are some basic questions which has to be answered. Author of this research article has tried to analyze various factors which affect digital shopping in India. Purposive sample of 100 respondents from various places of Bhopal City, Madhya Pradesh have been collected through questionnaire method. Data has been analyzed through frequency distribution.

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