Indian economy in general and banking services in particular have made rapid strides in the recen... more Indian economy in general and banking services in particular have made rapid strides in the recent past. However, a sizeable section of the population, particularly the vulnerable groups, such as weaker sections and low income groups, continue to remain excluded from even the most basic opportunities and services provided by the financial sector. To address the issue of such financial exclusion in a holistic manner, it is essential to ensure that a range of financial services is available to every individual. The present study attempts to analyse the accessibility of banking products and services to customers of commercial banks.
In a developing country like India, financial awareness is treated as an essential element for ec... more In a developing country like India, financial awareness is treated as an essential element for economic upliftment. It helps to enhance the standard of living of the people. The present paper aims to assess the level of financial awareness of customers of commercial banks in Idukki District. The required data was collected through a structured questionnaire. Structural Equation Modelling was used for the analysis. The study concludes that the customers of commercial banks in Idukki District have financial awareness. ORIGINAL RESEARCH PAPER Commerce FINANCIAL AWARENESS OF CUSTOMERS OF COMMERCIAL BANKS IN IDUKKI DISTRICT KEYWORD: REVIEW OF LITERATURE K. Khan (2015) investigated working women's level of awareness of financial products and their investment preference and test the strength of the relationship between their level of financial awareness and their investment preference through a weighted mean, Pearson's coefficient of correlation, and Spearman's rank correlation coefficient. S. Hemalatha, S. Ganapathy & S Poongavanam (2020) investigated the association between demographical factors and financial literacy of the people of South Chennai. The Percentage method, Cross tabulation are used for the www.worldwidejournals.com
The efficiency of a banking sector depends upon how best it can deliver services to its target cu... more The efficiency of a banking sector depends upon how best it can deliver services to its target customers. In order to survive in this competitive environment and provide continual customer satisfaction, the providers of banking services are now required to continually improve the quality of services. Customer satisfaction means something more than a happy customer; it is broadly used in commerce and business sector. The present study is intended to analyse the customer satisfaction in commercial banks in Idukki district.
Indian economy in general and banking services in particular have made rapid strides in the recen... more Indian economy in general and banking services in particular have made rapid strides in the recent past. However, a sizeable section of the population,particularly the vulnerable groups, such as weaker sections and low income groups, continue to remain excluded from even the most basic opportunities and services provided by the financial sector.To address the issue of such financial exclusion in a holistic manner,it is essential to ensure that a range of financial services is available to every individual.The present study attempts to analyse the accessibility of banking products and services to customers of commercial banks
The efficiency of a banking sector depends upon how best it can deliver services to its target cu... more The efficiency of a banking sector depends upon how best it can deliver services to its target customers. In order to survive in this competitive environment and provide continual customer satisfaction, the providers of banking services are now required to continually improve the quality of services. Customer satisfaction means something more than a happy customer; it is broadly used in commerce and business sector. The present study is intended to analyse the customer satisfaction in commercial banks in Idukki district.
In a developing country like India, financial awareness is treated as anessential element for eco... more In a developing country like India, financial awareness is treated as anessential element for economic upliftment. It helps to enhance the standard of living of the people. The present paper aims to assess the level of financial awareness of customers of commercial banks in Idukki District. The required data was collected through a structured questionnaire. Structural Equation Modelling was used for the analysis. The study concludes that the customers of commercial banks in Idukki District have financial awareness.
CRM has been of great importance in India. Organizations now understand the importance of being c... more CRM has been of great importance in India. Organizations now understand the importance of being customer-centric, i.e. aligning all the processes, planning and methods with the customerrequirements. Today, the market is driven by the buyers. The biggest challenge in front of thecompanies is to keep the customer happy 24x7 who is becoming more elusive, more demanding and more diverse than ever. Therefore, it‘s very important to have a solution which is targeted towards building long term cordial and profitable relations with the customers.
In a developing country like India, financial awareness is treated as an essential element for ec... more In a developing country like India, financial awareness is treated as an essential element for economic upliftment. It helps to enhance the standard of living of the people. The present paper aims to assess the level of financial awareness of customers of commercial banks in Idukki District. The required data was collected through a structured questionnaire. Structural Equation Modelling was used for the analysis. The study concludes that the customers of commercial banks in Idukki District have financial awareness.
Indian economy in general and banking services in particular have made rapid strides in the recen... more Indian economy in general and banking services in particular have made rapid strides in the recent past. However, a sizeable section of the population, particularly the vulnerable groups, such as weaker sections and low income groups, continue to remain excluded from even the most basic opportunities and services provided by the financial sector. To address the issue of such financial exclusion in a holistic manner, it is essential to ensure that a range of financial services is available to every individual. The present study attempts to analyse the accessibility of banking products and services to customers of commercial banks.
In a developing country like India, financial awareness is treated as an essential element for ec... more In a developing country like India, financial awareness is treated as an essential element for economic upliftment. It helps to enhance the standard of living of the people. The present paper aims to assess the level of financial awareness of customers of commercial banks in Idukki District. The required data was collected through a structured questionnaire. Structural Equation Modelling was used for the analysis. The study concludes that the customers of commercial banks in Idukki District have financial awareness. ORIGINAL RESEARCH PAPER Commerce FINANCIAL AWARENESS OF CUSTOMERS OF COMMERCIAL BANKS IN IDUKKI DISTRICT KEYWORD: REVIEW OF LITERATURE K. Khan (2015) investigated working women's level of awareness of financial products and their investment preference and test the strength of the relationship between their level of financial awareness and their investment preference through a weighted mean, Pearson's coefficient of correlation, and Spearman's rank correlation coefficient. S. Hemalatha, S. Ganapathy & S Poongavanam (2020) investigated the association between demographical factors and financial literacy of the people of South Chennai. The Percentage method, Cross tabulation are used for the www.worldwidejournals.com
The efficiency of a banking sector depends upon how best it can deliver services to its target cu... more The efficiency of a banking sector depends upon how best it can deliver services to its target customers. In order to survive in this competitive environment and provide continual customer satisfaction, the providers of banking services are now required to continually improve the quality of services. Customer satisfaction means something more than a happy customer; it is broadly used in commerce and business sector. The present study is intended to analyse the customer satisfaction in commercial banks in Idukki district.
Indian economy in general and banking services in particular have made rapid strides in the recen... more Indian economy in general and banking services in particular have made rapid strides in the recent past. However, a sizeable section of the population,particularly the vulnerable groups, such as weaker sections and low income groups, continue to remain excluded from even the most basic opportunities and services provided by the financial sector.To address the issue of such financial exclusion in a holistic manner,it is essential to ensure that a range of financial services is available to every individual.The present study attempts to analyse the accessibility of banking products and services to customers of commercial banks
The efficiency of a banking sector depends upon how best it can deliver services to its target cu... more The efficiency of a banking sector depends upon how best it can deliver services to its target customers. In order to survive in this competitive environment and provide continual customer satisfaction, the providers of banking services are now required to continually improve the quality of services. Customer satisfaction means something more than a happy customer; it is broadly used in commerce and business sector. The present study is intended to analyse the customer satisfaction in commercial banks in Idukki district.
In a developing country like India, financial awareness is treated as anessential element for eco... more In a developing country like India, financial awareness is treated as anessential element for economic upliftment. It helps to enhance the standard of living of the people. The present paper aims to assess the level of financial awareness of customers of commercial banks in Idukki District. The required data was collected through a structured questionnaire. Structural Equation Modelling was used for the analysis. The study concludes that the customers of commercial banks in Idukki District have financial awareness.
CRM has been of great importance in India. Organizations now understand the importance of being c... more CRM has been of great importance in India. Organizations now understand the importance of being customer-centric, i.e. aligning all the processes, planning and methods with the customerrequirements. Today, the market is driven by the buyers. The biggest challenge in front of thecompanies is to keep the customer happy 24x7 who is becoming more elusive, more demanding and more diverse than ever. Therefore, it‘s very important to have a solution which is targeted towards building long term cordial and profitable relations with the customers.
In a developing country like India, financial awareness is treated as an essential element for ec... more In a developing country like India, financial awareness is treated as an essential element for economic upliftment. It helps to enhance the standard of living of the people. The present paper aims to assess the level of financial awareness of customers of commercial banks in Idukki District. The required data was collected through a structured questionnaire. Structural Equation Modelling was used for the analysis. The study concludes that the customers of commercial banks in Idukki District have financial awareness.
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