Papers by siti fauziah rahmani rasyid
This study aims to analyze the effect of endorser, advertising messages, audience education, and ... more This study aims to analyze the effect of endorser, advertising messages, audience education, and advertising creativity to advertising effectiveness and the effect of effectiveness advertising to attitude brand. Data used in this study are primary data collected from the questionaire to 50 respondence who have watched Sunsilk Co-Creation. With the tehnicque of sampling using convenience sampling. The method of data processing using path analysis. This research shows that variable endorser, audience education and advertising creativity have significant influence to advertising effectiveness simultaneously. Endorser and advertising creativity have significant influence to advertising effectiveness partially. Advertising effectiveness has significant influence to brand attitude.
... yang sangat membantu selam tugas akhir. 4. Bapak Dolok Lubis ST, MT selaku dosen penguji, ter... more ... yang sangat membantu selam tugas akhir. 4. Bapak Dolok Lubis ST, MT selaku dosen penguji, terima kasih banyak Pak atas kritikan dan masukan, kesabaran, semangat dan waktunya ... 6. Kepada Kel.Besar Alm. Harun Al-Rasyid & Alm. M.Yusuf atas Bantuan ...
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Papers by siti fauziah rahmani rasyid