9Now
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| Developer(s) | Nine Network |
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| Initial release | 27 January 2016 |
| Development status | Active |
| Operating system | Android, iOS |
| Platform | Adobe Flash or Native Applications |
| Available in | English |
| Type | Catch up / Internet Television |
| Website | 9now.com.au |
9Now is a video on demand, catch up TV service run by the Nine Network. The service became available on 27 January 2016, replacing Nine's previous service 9Jumpin. 9Now also offers online live streaming for Channel Nine, 9Gem, 9Go! and 9Life.[1][2]
Contents
History
Origins
2010–2013: FIXPlay catch-up television
On 12 April 2010, as a part of its online entertainment brand TheFIX, the Ninemsn Company released FIXPlay, an online video on demand catch-up TV service for the Nine Network, incorporating locally produced programs from Nine and GO! along with back-catalogue content from local and international distributors.[3][4] FIXPlay became the second catch-up TV service released by a commercial Australian network, the first being PLUS7 from Yahoo7 and the Seven Network.
2012–2013: Jump-in app
On 26 July 2012, Nine released Jump-in, a trial social television app on iPhone and iPad for its coverage of the 2012 Summer Olympic Games. The app allowed users to view information on the television broadcast, set reminders and comment on events, view the full Olympic schedule, latest medal tally, event results, news coverage and other video highlights.[5] After its success throughout the Olympics, Jumpin was commercially launched on 4 February 2013 as an interactive television app that allowed viewers a behind the scenes insight into select television series, voting and posting live comments on select television series (that would appear on-screen), and entering competitions.[6]
2013–2016: 9Jumpin
On 8 November 2013, FIXPlay was merged into Jump-in, later renamed 9Jumpin in May 2014, integrating catch-up TV with interactive social media.[7] The app's original interactive TV features were integrated into its new website, while new catch-up content was now available on mobile devices. The 9Jumpin website was closed on 28 January 2016, one day after the silent launch of 9Now.
2016–present: 9Now
In October 2015, with the upcoming launch of 9Life and relaunch of 9HD and looming network-wide rebrand, Nine announced that 9Jumpin would be replaced with an entirely new service called 9Now. Pete Wiltshire, chief revenue officer of Nine Entertainment Co., stated that "[9Jumpin] was never designed to be streaming product and it isn't" and announced that the purpose-built 9Now service will replace 9Jumpin as Nine's on-demand catch-up TV service with a wider range of content, while also delivering live streaming of Nine, 9Gem, 9Go! and 9Life.[8] 9Now was described as "a premium destination for live streaming, catch-up and on-demand content for all of the Nine Network's linear channels".[1] The 9Now website and app were launched on 27 January 2016 along with live streaming for Nine, with live streaming for remaining multichannels to be launched at a later date.[9][10] However, unlike competitors PLUS7 and TENplay, 9Now requires users to create a My9 account before allowing access to catch-up content and live streaming.[2]
Third Party Access
9Jumpin was available across 22 platforms including iOS mobile operating systems (e.g. iPhone, iPad & iPod Touch), Windows 8, Sony internet-enabled TVs & Blu-ray players, LG internet-enabled TVs, Samsung internet-enabled TVs & Blu-ray players, Panasonic internet-enabled TVs, Hisense internet-enabled TVs, Humax set top boxes, Windows Mobile 7 & 8 and Samsung devices running Android OS 4.0+ and above.
References
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