Aberdeen Group
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| Public | |
| Industry | Technology Services, Content Marketing Services, Research |
| Founded | 1988 |
| Headquarters | Boston, MA |
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Key people
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Gary Skidmore, CEO Maribeth Ross, Managing Director & Chief Content Officer |
| Website | aberdeenservices.com |
Aberdeen Group, Inc. is an American technology and services company.
Contents
Purpose
Aberdeen conducts primary research studies surveying individuals as to their decisions and experiences when it comes to running their business.
Aberdeen Group was acquired by direct marketing company Harte-Hanks in September 2006.[1]
Aberdeen Group was acquired by Halyard Capital, a New York-based private equity fund in April 2015.[2]
Coverage
Aberdeen Group market research areas include the following:[3]
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References
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- ↑ Research Aberdeen Group Inc.
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External links
- Aberdeen Group Inc. Official Website
- "CPO Rising: The CPO's Strategic Agenda for 2008" Aberdeen Group Inc.
