Dainik Bhaskar
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| Type | Daily newspaper |
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| Format | Broadsheet |
| Owner(s) | Dainik Bhaskar Group |
| Language | Hindi |
| Headquarters | Bhopal, Madhya Pradesh. |
| Circulation | 3,669,616 Daily[1] (as of Jan-June 2015 ABC report) |
| Website | dainikbhaskargroup |
Dainik Bhaskar (Hindi: दैनिक भास्कर) is Indian Hindi-language daily newspaper. According to Audit Bureau of Circulations, Dainik Bhaskar is the largest circulated daily newspaper of India. It is owned by Dainik Bhaskar Group (D B Corp Ltd.), the largest Print Media Company of India. Dainik Bhaskar started its journey in year 1958 from Bhopal, the capital city of Madhya Pradesh. In 1983,it commenced its ambitious journey of expansion with the launch of Dainik Bhaskar's Indore edition. Today, Dainik Bhaskar has its presence in 12 Hindi speaking states with 40 Editions.
Dainik Bhaskar has been declared as world's 4th largest circulated daily in 2013-14.[source WANIFRA]
History
Dainik Bhaskar was first published in Bhopal and Gwalior of the central province. The newspaper was launched in year 1956 to fulfill the need for a Hindi language daily, by the name Subah Savere in Bhopal and Good Morning India in Gwalior in year 1957, later renamed as Bhaskar Samachar.
In the year 1958, it was rechristened as ‘Dainik Bhaskar’. The word ‘Bhaskar’ in English means ’The Rising Sun’. This along with the graphic of the rising sun brings out a range of positive connotations like a bright future, an encouraging outlook and favourable prospects. There is also a special significance (for a newspaper brand) of the Bhaskar rays dispelling the dark clouds of ignorance through cutting edge content and knowledge. Today, Dainik Bhaskar is the number one daily newspaper in Indis w.r.to Circulation.
Expansion outside Madhya Pradesh
By 1995, Dainik Bhaskar emerged as the No. 1 newspaper in Madhya Pradesh (MP).[2] and was declared as the fastest growing daily in India, by Readership Survey. The newspaper decided to expand outside MP, and identified Jaipur, the capital city of Rajasthan, as the market with the highest potential.
In 1996, Dainik Bhaskar's target was to enter Jaipur as No. 2 newspaper (in terms of circulation) on Day 1, with 50,000 copies. To achieve this target, it did a survey of 200,000 potential newspaper buying households in Jaipur. Instead of outsourcing the task of surveying households, it set up an in-house team of 700 surveyors. Based on survey feedback, they went back to each of the households surveyed, to show them a prototype of the newspaper and gave them the option to sign for an advance subscription. The customers were offered a subscription price of Rs.1.50 (as against the newsstand price of Rs. 2) and a refund in case of dissatisfaction. When Dainik Bhaskar's first launch outside MP happened in Jaipur on 19 December 1996, it entered the market as No. 1 newspaper with 172,347 copies. Rajasthan Patrika, the former No. 1, had a circulation of around 100,000 copies at that time.[2] With similar launch strategy, Dainik Bhaskar later captured all the major cities of Rajasthan, like, Jodhpur, Bikaner, Kota, Udaipur, Ajmer Sikar and became no.1 urban newspaper of Rajasthan by 1999.
The newspaper's next target was Chandigarh. It launched a customer survey in January 2000, covering 220,000 households. At that time, the English language newspapers in Chandigarh outsold the Hindi newspapers by six times, with The Tribune as the leader (Approx 50,000 copies). Dainik Bhaskar's survey revealed that people in Chandigarh preferred English newspapers because of better quality. As a result, the newspaper concentrated on design, and incorporated the local Chandigarh dialect in the design, mixing Hindi and English. Dainik Bhaskar's second launch outside MP happened in Chandigarh in May 2000: it entered the market as No. 1 with 69,000 copies.[2]
In June 2000, Dainik Bhaskar entered Haryana, again as No. 1 on first day, with 271,000 copies.[2]
In 2006, Dainik Bhaskar launched its operations in Punjab with the Amritsar and Jalandhar editions and became number one newspaper from day one of the launch by displacing the established legacy players of the market. It again followed its twin- contact model for the launch. Later, it further increased its presence in Punjab with the launch of Ludhiana and Bhatinda and soon became a dominant player in Punjab.
In year 2010, Dainik Bhaskar entered Jharkhand Market with successful launch of Ranchi, followed by Jamshedpur & Dhanbad Editions with the objective to cover and capture the entire state of Jharkhand.
In January 2014, Dainik Bhaskar entered the market of Bihar with a highly successful launch in Patna. Dainik Bhaskar Newspaper became the most popular newspaper of Patna from Day 1 of the launch with 170,000 copies and No.1 in circulation in Patna City. In 2015, DB Corp further expanded its presence in Bihar with the launch of Muzaffarpur, Bhagalpur and Gaya.
Dainik Bhaskar's pre-launch door-to-door twin-contact launch programme has been recognised as an Orbit-shifting innovation™ by Erehwon Innovation Consulting. It has won Business Process Innovation award by Marico Foundation, and is a case study in several B-schools including IIM Ahmedabad, IIM Bangalore, Mudra Institute of Communication.
Editions
Dainik Bhaskar has 5 editions in MP, 4 editions in CG, 12 editions in Rajasthan, 3 editions in Haryana, 4 editions in Punjab, 7 editions in Bihar & Jharkhand and 1 edition each in Chandigarh, HP, Uttrakhand, J&K & New Delhi.
