Froot Loops

"Fruit Loops" redirects here. For other uses, see Fruit Loops (disambiguation).

Not to be confused with FruityLoops.

Kellogg's Froot Loops

220px A Froot Loops 2010
Nutritional value per 1 cup (30 grams)
Energy	462 kJ (110 kcal)
Carbohydrates	25 (8%)
Sugars	12 g (41%)
Dietary fiber	3 g (11%)
Fat	1 g (2%)
Saturated	0.5 g (2%)
Protein	1 g (2%)
Minerals
Iron	(24%) 3.1 mg
Other constituents
Calories from fat	42 kJ (10 kcal)
Cholesterol	0 mg (0%)
Values may be different outside US market.
Units μg = micrograms • mg = milligrams IU = International units
Percentages are roughly approximated using US recommendations for adults. Source: Kellogg's

Froot Loops is a brand of sweetened, fruit-flavored breakfast cereal produced by Kellogg's and sold in many countries. The cereal pieces are ring-shaped (hence "loops") and come in a variety of bright colors and a blend of fruit flavors (hence "froot"). However, there is no actual fruit in Froot Loops, they are only one flavor. This has led to different methods of production in the UK. Kellogg's introduced Froot Loops in September 1962. Originally, there were red, orange, and yellow loops, but green, purple, and blue were added during the 1990s. In the UK, Froot Loops are purple, green and orange, due to the lack of natural colourings for yellow, red and blue, and are also larger in shape. While the marketing sold each individual loops as a different flavor, Kellogg's admitted all share the same fruit blend flavor.

Mascots

Toucan Sam has been the mascot of Froot Loops since its introduction. Toucan Sam is a blue anthropomorphic toucan; the colors of his bill correspond to the three original froot loop colors. While most toucans have sense of smell, he is portrayed to have the ability to smell out Froot Loops from great distances and invariably locates a concealed bowl of the cereal while intoning, "Follow my nose! For the fruity taste that shows!" or "Follow my nose! It always knows!" The mascot for Froot Loops in Canada was a turtle named Pop Top.

Varieties

Kelloggs made several varieties of snack foods, including snack bags called Snack Ums. Snack Ums were similar to the cereal, but larger. Their slogan was "Super-sized bites with deliciously intense natural fruit flavors"..."Flavor Bursting!" Froot Loops branding by Kellogg's was also used with the Froot Loops cereal bar.

In the middle of 2012, Kellogg's introduced Froot Loops to the UK market for a limited time with only the secondary colors (orange, green and purple) included as natural color substitutes for red, yellow and blue could not be found. The recipe was also different from the US version, which Kellogg's said was 'due to European legislation we have been unable to produce Froot Loops to the same specifications as the US product. The formulations are different, including sugar and salt levels and the UK version has been produced with natural food additives and flavourings which will account for the differences in appearance and taste between the two products'. The UK Froot Loops are also larger in size compared with their American counterparts, and due to the different method of formulation, are a much coarser cereal. In September 2015 Kellogg's removed Froot Loops from the UK market due to a lack of demand for the cereal.

Froot Loops Bloopers

In February 2015, a spinoff cereal called Froot Loops Bloopers was sold and was promoted by licensing a unique Angry Birds Space episode.

Sponsorships

• Dragon Tales
• Sagwa, the Chinese Siamese Cat

External links

• Official website
• Kellogg's corporate Froot Loops site: includes package information and Nutrition Facts.