Gilly Hicks
| File:GHlogo.png | |
| Division | |
| Industry | Retail |
| Founded | January 21, 2008 |
| Defunct | March 2015 |
| Headquarters | New Albany, Ohio, U.S. |
|
Number of locations
|
28 (closed)[1] |
|
Area served
|
International: United States, United Kingdom and Germany |
|
Key people
|
Mike Jeffries (CEO) |
| Revenue |  US$ 40.283 million (2010)[2] |
| Owner | Abercrombie & Fitch |
| Website | gillyhicks |
Gilly Hicks was a lingerie brand owned by Abercrombie & Fitch, specializing in women's underwear and loungewear. It competed primarily with Victoria's Secret, Victoria's Secret PINK, and Aerie; an intimates spinoff of American Eagle Outfitters.
Designed to mimic a colonial-style manor house, the store featured arched hallways, mirrored walls, potted plants, and crystal chandeliers reminiscent of its sister brands Abercrombie & Fitch and Hollister Co.
Its first store opened at Natick Mall in Natick, Massachusetts on January 21, 2008.[3] On November 6, 2013, Abercrombie & Fitch announced it would close Gilly Hicks' retail stores, but continue the brand's online operations.[4]
On March 4, 2015, Gilly Hicks' online operations were folded into Hollister Co.
As of May 2015, Gilly Hicks online store has completely closed and Gilly Hicks items are no longer being sold on the Hollister Co. website [5] and re-directs to the Hollister site for intimate wear.
Stores
At the time of closure, Gilly Hicks operated 23 full-line stores: 16 in the United States, six in the United Kingdom, and one in Germany;[6]
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Prior to the chain's disestablishment, a store at The Shops at Willow Bend in Plano, Texas was closed.[7]
References
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- ↑ http://www.tonetoatl.com/2008/01/abercrombie-launches-new-concept_7226.html
- ↑ http://www.dispatch.com/content/stories/business/2013/11/05/abercrombie-to-close-gilly-hicks-stores.html
- ↑ https://www.facebook.com/gillyhicks/photos/a.10151416827390285.822075.269973415284/10155248374240285/?type=1
- ↑ http://web.archive.org/web/20131027055441/http://www.gillyhicks.com/webapp/wcs/stores/servlet/GenericWrapperDisplayView?textKey=HELP_STORELOCATOR&catalogId=11555&langId=-1&storeId=14621
- ↑ http://web.archive.org/web/20110820201102/http://www.gillyhicks.com/webapp/wcs/stores/servlet/GenericWrapperDisplayView?storeId=13607&catalogId=11555&langId=-1&textKey=HELP_STORELOCATOR
