Green Monday
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Look up green monday in Wiktionary, the free dictionary. |
| Green Monday | |
|---|---|
| Celebrations | Shopping / Consumerism |
| Date | Second Monday in December |
| 2024 date | December 9 |
| 2025 date | December 8 |
| 2026 date | December 14 |
| 2027 date | December 13 |
| Frequency | annual |
| Related to | Christmas |
Green Monday is an online retail industry term similar to Cyber Monday. The term was coined[1] by eBay to describe its best sales day in December,[2][3] usually the second Monday of December. Green Monday is defined more specifically by business research organization comScore as the Monday with at least 10 days prior to Christmas. In 2009, $854 million was spent online in the US on Green Monday,[4] with sales in 2011 reaching $1.133 billion.[5] In 2012, Green Monday topped out at $1.27 billion, up 13% from 2011 and the third heaviest online sales day for the season behind Cyber Monday and Dec. 4, 2012 (which had no marketing tie-in), according to comScore.[6]
In 2014, Green Monday online sales grossed a record $1.6 billion, albeit still lower than Cyber Monday's $2.68 billion during the same year.[citation needed]
References
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- ↑ "Green Tuesday Reaches Record $913 Million in Online Spending", comscore.com, December 2009.
- ↑ Hargrove, Kelli."Online Retail Spending up 14% For Q4", Transworld Business, 8 February 2012.
- ↑ TheStreet.com "Bargain Hunters Continue Finding Great Deals on eBay This Cyber Monday" December 2013
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