Gun TV
| Gun TV | |
|---|---|
| Launched | 20 January 2016 (DBA)[1] |
| Owned by | Social Responsibility Network, LLC. |
| Slogan | Live Shopping. Fully Loaded. |
| Country | United States |
| Language | English |
| Broadcast area | Nationwide (via cable TV) |
| Headquarters | Coachella Valley, California[1] |
| Website | guntv |
Gun TV is an American shopping channel that allows buyers to purchase firearms through the traditional home shopping television format. Its launch announcement came out around the same time as the San Bernardino shootings occurred.[2][3][4]
The network mainly operates through a website live stream, along with an overnight over-the-air feed which is carried by networks such as the American Sports Network's 24/7 service, Tuff TV, and FightTV.
Business model
Unlike other shopping channels, Gun TV will not ship any products directly to customers in order to comply with Bureau of Alcohol, Tobacco, Firearms and Explosives regulations; instead, the customer will pick his/her purchase at the nearest federally licensed dealer, which will complete the necessary background checks and paperwork.[1][4] The firearms will be shipped to the dealer via Louisiana-based wholesaler Sports South.[1]
As it is illegal to fire a weapon inside a studio in California, Gun TV will feature inactive weapons and unloaded firearms in the studio which are then combined with out-of-studio demonstrations of the firearms, which feature former law enforcement personnel, former members of the military and popular markspersons, such as ex-Olympic shooters and contestants from the History series Top Shot.[4]
