I Love the World
From Infogalactic: the planetary knowledge core
| Agency | 72andSunny |
|---|---|
| Client | Discovery Communications |
| Language | English |
| Running time | 61 seconds |
| Product | |
| Release date(s) | April 9, 2008 (online) |
| Directed by | James Rouse |
| Music by | Brian Chapman & Beacon Street Studios |
| Starring |
|
| Production company |
Outsider |
| Produced by | Jeremy Barrett |
| Country |  USA |
I Love the World, also known as I Love the Whole World, is an advertising campaign launched by Discovery Channel in 2008 in promotion of their new tagline: "The World is Just... Awesome".[1] The song used in the ad is a re-writing of a traditional camping song known as "I Love the Mountains" or "I Love the Flowers", featuring a chorus of "boom-de-yah-da, boom-de-yah-da".[2]
Cast and visuals with lyrics
The cast and visuals of the ads are numerous[citation needed], as it features many hosts and famous scenes/locations from various Discovery Channel shows.[3] There are also several alternate versions of the commercials where some visuals were replaced[citation needed]; the new visuals in those versions are indicated. There are currently two ads in the campaign, the first released in 2008 called "I Love the World"[citation needed], and the second released in November 2009 called "The World is Just Awesome"[citation needed].
I Love the World (2008)
| Lyric | Visual shown |
|---|---|
| (Dialogue) Astronaut 1: It never gets old, huh? Astronaut 2: Nope. Astronaut 1: It kinda makes you want to... Astronaut 2: Break into a song? Astronaut 1: Yep. |
Two astronauts on a space walk |
| I love the mountains, I love the clear blue skies |
|
| I love big bridges | A shot of the Millau Viaduct bridge |
| I love when great whites fly | A great white shark jumping out of the ocean in an attack (Shark Week) |
| I love the whole world | Les Stroud with a camera lying in a desert (Survivorman) |
| And all its sights and sounds | A shot of the Hong Kong skyline at night |
| Boom-de-yah-da, boom-de-yah-da (twice) | Alaskan crab fishermen (Deadliest Catch) |
| An African tribe dancing, with one getting near the camera (Going Tribal/Last Man Standing) | |
| I love the oceans | A surfer paddling to catch wave |
| I love real dirty things | Mike Rowe in a sewer with rats (Dirty Jobs) |
| I love to go fast | A man in a land speed record breaking vehicle |
| I love Egyptian kings | A scientist examining an Egyptian mummy |
| I love the whole world | A temple of Buddhist monks; in alternate versions, a space shuttle launch |
| And all its craziness | A deep sea sub with James Cameron and a cirrate octopus |
| Boom-de-yah-da, boom-de-yah-da (twice) | A Dilated Peoples concert |
| Richard Machowicz firing a Milkor MGL grenade launcher (Future Weapons) | |
| A construction catching Machowicz's fire; in alternate versions, a volcanic eruption | |
| I love tornadoes | Josh Bernstein standing in front of a tornado |
| I love arachnids | Bear Grylls examining a tarantula (Man vs. Wild) |
| I love hot magma | A man in a fire proximity suit next to a lava flow |
| I love the giant squids | A humboldt squid (The Blue Planet) |
| I love the whole world It's such a brilliant place |
A collection of people on a beach in Fremantle, Western Australia watching fireworks, a lightning storm and comet C/2006 P1 (McNaught). |
| Boom-de-ah-da, boom-de-ah-da (repeating until fade) | Adam Savage setting Jamie Hyneman's arm on fire (MythBusters) |
| Stephen Hawking in a lecture hall (through his voice synthesizer); in alternate versions, a climber on Mount Everest flashing a V sign (Everest: Beyond the Limit), although Hawking's synthesizer is still heard | |
| A man BASE jumping into the Cave of Swallows (Planet Earth). | |
| The two astronauts from the beginning floating in space. | |
| "The World is Just Awesome" appears on the screen, then the Discovery Channel logo appears |
Short version
| Lyric | Visual shown |
|---|---|
| I love the mountains, I love the clear blue skies |
Two astronauts on a space walk |
| I love big bridges | A shot of the Millau Viaduct bridge |
| I love when great whites fly | A great white shark jumping out of the ocean in an attack (Shark Week) |
| I love the whole world | Bear Grylls with an emperor scorpion on his shoulder (Man vs. Wild) |
| And all its sights and sounds | A temple of Buddhist monks; in alternate versions, a space shuttle launch |
| Boom-de-ah-da, boom-de-ah-da (twice) | Alaskan crab fishermen (Deadliest Catch) |
| An African tribe dancing, with one getting near the camera (Going Tribal/Last Man Standing) | |
| I love to try stuff | Adam Savage setting Jamie Hyneman's arm on fire (MythBusters) |
| I love real dirty things | Mike Rowe in a sewer with rats (Dirty Jobs) |
| I love tornadoes | Josh Bernstein standing in front of a tornado |
| I love Egyptian kings | A scientist examining an Egyptian mummy |
| I love the whole world It's such a brilliant place |
A collection of people on a beach watching fireworks |
| Boom-de-ah-da, boom-de-ah-da (repeating until fade) | "The World is Just Awesome" appears on the screen, then the Discovery Channel logo appears |
Canadian long version
An alternate version was commissioned for CTVgm-based Discovery Channel, with clips representing series appearing exclusively on that network replacing generic clips and clips for shows exclusive to the American version.
| Lyric | Visual shown |
|---|---|
| (Dialogue) Astronaut 1: It never gets old, huh? Astronaut 2: Nope. Astronaut 1: It kinda makes you want to... Astronaut 2: Break into song? Astronaut 1: Yep. |
Two astronauts on a space walk |
| I love the mountains, I love the clear blue skies |
|
| I love big bridges | A shot of the Millau Viaduct bridge |
| I love when great whites fly | A great white shark jumping out of the ocean in an attack (Shark Week) |
| I love the whole world | Les Stroud with a camera lying in a desert (Survivorman) |
| And all its sights and sounds | A shot of the Hong Kong skyline at night |
| Boom-de-ah-da, boom-de-ah-da (twice) | Alaskan crab fishermen (Deadliest Catch) |
| An African tribe dancing, with one getting near the camera (Going Tribal/Last Man Standing) | |
| I love the planet | Jay Ingram (Daily Planet), standing on the ocean coast, followed by a meteor shooting around a planet (Race to Mars) |
| I love real dirty things | Mike Rowe in a sewer with rats (Dirty Jobs) |
| I love to go fast | A man in a land speed record breaking vehicle |
| I love Egyptian kings | A scientist examining an Egyptian mummy |
| I love the whole world | A temple of Buddhist monks; in alternate versions, a space shuttle launch |
| And all its craziness | Ryan Stock locked in a crossface submission hold (Guinea Pig) |
| Boom-de-ah-da, boom-de-ah-da (twice) | A Dilated Peoples concert |
| Richard Machowicz firing a Milkor MGL grenade launcher (Future Weapons) | |
| A construction catching Machowicz's fire | |
| I love tornadoes | Josh Bernstein standing in front of a tornado |
| I love arachnids | Bear Grylls examining a tarantula (Man vs. Wild) |
| I love hot magma | A man in a fire proximity suit next to a lava flow |
| I love the giant squids | A humboldt squid |
| I love the whole world | A group of people in a car, followed by Adam Growe standing outside a cab in Toronto (Cash Cab); in alternate versions, the contestants are not seen, and Growe is sitting on top of his cab at the Toronto night sky. |
| It's such a brilliant place | A collection of people on a beach watching fireworks |
| Boom-de-ah-da, boom-de-ah-da (repeating until fade) | Adam Savage setting Jamie Hyneman's arm on fire (MythBusters) |
| Stephen Hawking in a lecture hall (through his voice synthesizer); in alternate versions, a climber on Mount Everest flashing a V sign (Everest: Beyond the Limit), although Hawking's synthesizer is still heard | |
| Andrew Younghusband smashing a car window with a rock (Canada's Worst Driver). | |
| The two astronauts from the beginning floating in space. | |
| "The World is Just Awesome" appears on the screen, then the Discovery Channel logo appears |
Canadian short version
| Lyric | Visual shown |
|---|---|
| I love the mountains, I love the clear blue skies |
Two astronauts on a space walk |
| I love big bridges | A shot of the Millau Viaduct bridge |
| I love when great whites fly | A great white shark jumping out of the ocean in an attack (Shark Week) |
| I love the whole world | Bear Grylls with an emperor scorpion on his shoulder (Man vs. Wild) |
| And all its craziness | Ryan Stock locked in a crossface submission hold (Guinea Pig) |
| Boom-de-ah-da, boom-de-ah-da | Alaskan crab fishermen (Deadliest Catch) |
| Andrew Younghusband atop a pile of cars at the Driver Rehabilitation Centre (Canada's Worst Driver) | |
| Boom-de-ah-da, boom-de-ah-da | An African tribe dancing, with one getting near the camera (Going Tribal/Last Man Standing) |
| I love to try stuff | Adam Savage setting Jamie Hyneman's arm on fire (MythBusters) |
| I love real dirty things | Mike Rowe in a sewer with rats and then splattering mud on the camera (Dirty Jobs) |
| I love the planet | Jay Ingram (Daily Planet), standing on the ocean coast, followed by a meteor shooting around a planet (Race to Mars) |
| I love Egyptian kings | A scientist examining an Egyptian mummy |
| I love the whole world It's such a brilliant place |
A collection of people on a beach watching fireworks |
| Boom-de-ah-da, boom-de-ah-da (repeating until fade) | "The World is Just Awesome" appears on the screen, then the Discovery Channel logo appears |
The World is Just Awesome (2009)
| Lyric | Visual shown |
|---|---|
| (Astronauts still singing refrain from last commercial) Astronaut 1: Man, I cannot get that song out of my head. Astronaut 2: Totally, I’m going again. (Melody begins, astronauts begin to sing) Astronaut 2: I love the mountains, Astronaut 1: I love the sun so bright. |
Two astronauts on a space walk |
| I love crustaceans, | Captains Sig Hansen, Phil Harris, Johnathan & Andy Hillstrand and Keith Colburn of Deadliest Catch walking on the dock toward the camera. |
| I love the stars at night. | Zac Sunderland, sailing in a boat at night. |
| I love the whole world, | F-16 pilot executing an aileron roll. |
| So many things to see. | Man with camel with the Egyptian pyramids behind them. |
| Boom-de-ah-da, boom-de-ah-da, | People playing Taiko drums. |
| Boom-de-ah-da, boom-de-ah-da, | Fourth graders of Miami Elementary School in Clinton Township, Mich. joined into concentric circles. |
| I love to catch fish, | Man vs. Fish’s Matt Watson diving out of a helicopter and landing on top of a marlin. |
| I love the lemur eyes. | Woman’s voice over to close up of a ring-tailed lemur's face. |
| I love the future, | Dean Kamen riding a Segway, weaving through students working on FIRST robots. |
| I love when humans fly. | Man wingsuit flying. |
| I love the whole world, | Man performing backflip on personal watercraft. |
| No place I’d rather be. | Storm Chasers' Reed Timmer racing toward a tornado. |
| Boom-de-ah-da, boom-de-ah-da, | Mythbusters Adam Savage and Jamie Hyneman; Adam is tied up with rope, stuck in a galvanized watering trough as Jamie lights a fire under it with a torch. |
| Boom-de-ah-da, boom-de-ah-da, | Optimus Prime from Transformers. |
| (spoken) Still dirty, still loving it. | Mike Rowe busting through muck and dirt. |
| I love to blast off, | Man’s voiceover to space shuttle launch. |
| I love adrenaline, | Man’s voiceover to a rollercoaster ride. |
| I love the big bang, | Woman researcher in front of CERN's Compact Muon Solenoid. |
| I love where air is thin. | Mountaineers on a snowy peak. |
| I love the whole world, | Indian men throwing colored powder, called Gulal, celebrating the festival of Holi. |
| And being part of it. | Survivorman's Les Stroud wading waist deep in swamp waters. |
| Boom-de-ah-da, boom-de-ah-da, | Cash Cab's Ben Bailey cruising Times Square. |
| Boom-de-ah-da, boom-de-ah-da, | Large crowd in Times Square. |
| Boom-de-ah-da, | People around the weather tower at The Bund in Shanghai, China as fireworks burst. |
| Boom-de-ah-da, | The Sydney Opera House in Sydney, Australia as fireworks burst. |
| Boom-de-ah-da, | Eiffel Tower in Paris, France as fireworks burst. |
| Boom-de-ah-da, | Red Square in Moscow, Russia as fireworks burst. |
| Boom-de-ah-da, | View back to the floating astronauts, who execute a fist bump as the chorus continues. Text: The World is Just Awesome |
| Boom-de-ah-da, boom-de-ah-da, boom-de-ah-da. (Repeat until fade) | Discovery Channel logo displays (as Discovery) |
Short version
| Lyric | Visual shown |
|---|---|
| I love the mountains, I love the sun so bright. |
Two astronauts on a space walk |
| I love the crab fish, | Captains Sig Hansen, Phil Harris, Johnathan & Andy Hillstrand and Keith Colburn of Deadliest Catch walking on the dock toward the camera. |
| I love the stars at night. | Zac Sunderland, sailing in a boat at night. |
| I love the whole world, | Man vs. Fish’s Matt Watson diving out of a helicopter and landing on top of a marlin. |
| So many things to see. | Man with camel with the Egyptian pyramids behind them. |
| Boom-de-ah-da, | Loggers from the show American Loggers on and around a large truck loaded with logs. |
| Boom-de-ah-da, | Mythbusters Adam Savage and Jamie Hyneman; Adam is tied up with rope, stuck in a galvanized watering trough as Jamie lights a fire under it with a torch. |
| Boom-de-ah-da, boom-de-ah-da, | Optimus Prime from Transformers. |
| I love the big bang, | Woman researcher in front of CERN's Compact Muon Solenoid. |
| I love a coaster ride. | Man’s voiceover to a rollercoaster ride. |
| I love the future, | Dean Kamen riding a Segway, weaving through students working on FIRST robots. |
| I love when humans fly. | Man wingsuit flying. |
| I love the whole world, | Survivorman's Les Stroud wading waist deep in swamp waters. |
| No place I’d rather be. | Storm Chasers' Reed Timmer racing toward a tornado. |
| Boom-de-ah-da, boom-de-ah-da, | Cash Cab's Ben Bailey cruising Times Square. |
| Boom-de-ah-da, | Large crowd in Times Square. |
| Boom-de-ah-da, | View back to the floating astronauts, who execute a fist bump as the chorus continues. Text: The World is Just Awesome |
| Boom-de-ah-da, boom-de-ah-da. (Repeat until fade) | Discovery Channel logo displays |
Canadian long version
| Lyric | Visual shown |
|---|---|
| (Astronauts still singing refrain from last commercial) Astronaut 1: Man, I cannot get that song out of my head. Astronaut 2: Totally, I’m going again. (Melody begins, astronauts begin to sing) Astronaut 2: I love the mountains, Astronaut 1: I love the sun so bright. |
Two astronauts on a space walk |
| I love crustaceans, | Captains Sig Hansen, Phil Harris, Johnathan & Andy Hillstrand and Keith Colburn of Deadliest Catch walking on the dock toward the camera. |
| I love the stars at night. | Zac Sunderland, sailing in a boat at night. |
| I love the whole world, | F-16 pilot executing an aileron roll. |
| So many things to see. | Man with camel with the Egyptian pyramids behind them. |
| Boom-de-ah-da, boom-de-ah-da, | People playing Taiko drums. |
| Boom-de-ah-da, boom-de-ah-da, | Fourth graders of Miami Elementary School in Clinton Township, Mich. joined into concentric circles. |
| I love to catch fish, | Man vs. Fish’s Matt Watson diving out of a helicopter and landing on top of a marlin. |
| I love the lemur eyes. | Woman’s voice over to close up of a ring-tailed lemur's face. |
| I love the future, | Dean Kamen riding a Segway, weaving through students working on FIRST robots. |
| I love when humans fly. | Man wingsuit flying. |
| I love the whole world, | Man performing backflip on personal watercraft. |
| No place I’d rather be. | Storm Chasers' Reed Timmer racing toward a tornado. |
| Boom-de-ah-da, | Mythbusters Adam Savage and Jamie Hyneman; Adam is tied up with rope, stuck in a galvanized watering trough as Jamie lights a fire under it with a torch. |
| boom-de-ah-da, | Canada's Worst Handyman's Andrew Younghusband at the basement of the Handyman Rehabilitation Centre, repairing plumbing. |
| Boom-de-ah-da, boom-de-ah-da, | Optimus Prime from Transformers. |
| (spoken) Still dirty, still loving it. | Mike Rowe busting through muck and dirt. |
| I love to blast off, | Man’s voiceover to space shuttle launch. |
| I love adrenaline, | Man’s voiceover to a rollercoaster ride. |
| I love the big bang, | Woman researcher in front of CERN's Compact Muon Solenoid. |
| I love where air is thin. | Mountaineers on a snowy peak. |
| I love the whole world, | Indian men throwing colored powder, called Gulal, celebrating the festival of Holi. |
| And being part of it. | Daily Planet's Jay Ingram, atop the ski hill at Whistler Blackcomb. |
| Boom-de-ah-da, boom-de-ah-da, | Adam Growe with his Cash Cab in front of the Toronto lakeshore. |
| Boom-de-ah-da, boom-de-ah-da, | Large crowd in Times Square. |
| Boom-de-ah-da, | People around the weather tower at The Bund in Shanghai, China as fireworks burst. |
| Boom-de-ah-da, | The Sydney Opera House in Sydney, Australia as fireworks burst. |
| Boom-de-ah-da, | Eiffel Tower in Paris, France as fireworks burst. |
| Boom-de-ah-da, | Red Square in Moscow, Russia as fireworks burst. |
| Boom-de-ah-da, | View back to the floating astronauts, who execute a fist bump as the chorus continues. Text: The World is Just Awesome |
| Boom-de-ah-da, boom-de-ah-da, boom-de-ah-da. (Repeat until fade) | Discovery Channel logo displays (as Discovery) |
Canadian short version
| Lyric | Visual shown |
|---|---|
| I love the mountains, I love the sun so bright. |
Two astronauts on a space walk |
| I love the crab fish, | Captains Sig Hansen, Phil Harris, Johnathan & Andy Hillstrand and Keith Colburn of Deadliest Catch walking on the dock toward the camera. |
| I love the stars at night. | Zac Sunderland, sailing in a boat at night. |
| I love the whole world, | Man vs. Fish’s Matt Watson diving out of a helicopter and landing on top of a marlin. |
| So many things to see. | Man with camel with the Egyptian pyramids behind them. |
| Boom-de-ah-da, | Loggers from the show American Loggers on and around a large truck loaded with logs. |
| Boom-de-ah-da, | Mythbusters Adam Savage and Jamie Hyneman; Adam is tied up with rope, stuck in a galvanized watering trough as Jamie lights a fire under it with a torch. |
| Boom-de-ah-da, boom-de-ah-da, | Optimus Prime from Transformers. |
| I love the big bang, | Woman researcher in front of CERN's Compact Muon Solenoid. |
| I love a coaster ride. | Man’s voiceover to a rollercoaster ride. |
| I love the future, | Dean Kamen riding a Segway, weaving through students working on FIRST robots. |
| I love when humans fly. | Man wingsuit flying. |
| I love the whole world, | Survivorman's Les Stroud wading waist deep in swamp waters. |
| No place I’d rather be. | Storm Chasers' Reed Timmer racing toward a tornado. |
| Boom-de-ah-da, boom-de-ah-da, | Jay Ingram and Ziya Tong from Daily Planet, on top of the ski hill at Whistler Blackcomb. |
| Boom-de-ah-da, | Large crowd in Times Square. |
| Boom-de-ah-da, | View back to the floating astronauts, who execute a fist bump as the chorus continues. Text: The World is Just Awesome |
| Boom-de-ah-da, boom-de-ah-da-ha-ha. (Repeat until fade) | Discovery Channel logo displays |
Full credits
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Awards
- Silver Award at the 2008 London International Awards in the "Media Promotion" category.[5]
